Mother Donkey is negotiating a stake with three investors

Absrtact: China Software Information Network July 9, news that the donkey mother is talking with three investors, plans to identify one of the shares in this month, the proportion of shares should not exceed 20%, to help the donkey Mother development online and offline business. Donkey Mother

China Software Information Network July 9, news that the donkey mother is talking with three investors, plans to identify one of the shares in this month, the proportion of shares should not exceed 20%, to help the donkey Mother development online and offline business. Mother donkey the longer-term significance of the proposed introduction of strategic investors lies in the future completion of the listing plan.

According to anecdotal rumors, in addition to Baidu, the letter of the tourism industry is also active negotiations, although it is not clear which strategic investors, but the possibility of a higher number of tourism.

January 23, 2014, Shenzhen Tourism official listing, the June this year, the letter of tourism issued a notice that is planning major issues. And on July 3, 2014, the board of Directors of the letter of tourism to consider the adoption of the "corporate planning of major assets reorganization matters of the bill."

For the donkey mother, the traditional travel agency characteristics, with natural offline advantages. Because the donkey mother itself online has also been very advantageous, according to Cnit-research's latest data show that May 2014 donkey mother showed the site visits about 700,000 UV, ranked third in the industry. And the mother donkey's introduction of the strategic investors to strengthen the future line under the lines of cooperation, then the main line of business under the letter tourism is indeed very complementary.

In addition, according to Mother Donkey revealed that the donkey mother's listing of the road plan to shop in the country, and the Shenzhen of the combination of the letter tourism seems more in line with this goal. Cnit analysts believe that the letter tourism and the mother of the donkey closer to the point of cooperation between the two sides to help each other's deep complementarity, the possibility of cooperation seems to be greater.

In fact, no matter which is a stake in the mother Donkey, donkey mother is looking for capital backers. OTA industry from the end of the large-scale mergers and acquisitions has made the relative isolation of the donkey mother feel crisis, especially in the same way is the operation of the ticket business is also the same Cheng Ctrip, the mother of the crisis more intense. Therefore, it is necessary to find the right partner to raise their own, but also to pave the road for their future listing.