Mother to child, the flames of war, when beyond the red child

I think a new field of electrical business will ignite the war. On Weibo many people complain about Jingdong mall service quality seriously decline, and Jingdong Mall began to charge the time of delivery; Dangdang guoqing in micro-blog said: Dangdang began to advance mother and child industry, the monthly sales have reached more than 30 million of the mother and child class of consumer E-commerce website Red Children. The Art of War: concerned sneak.

A section of electrical appliances, books war, we see such a result: 1, the price wars, we are injured, when the but posted a little money, and Jingdong mall reputation damaged too much, when it is not a loss. 2, Dangdang current strategy is to continue to entwine Jingdong Mall, go on. 3, Dangdang began to enter a blue sea, first dial.

When the new initiatives let us rethink the mother and child industry, but also a deeper understanding of the future of the electric business and industry segmentation trend:

First, Dangdang into the mother and infant business of the industry is to redeem the capital investment dividend

Over the years, Dangdang has struggled to grow savagely under the pressure of strong rival competition. Although the book has some losses, but the flow of traffic increased dramatically. Look at the Alexa contrast can understand Dangdang quickly beyond the red child reason:

Such a disparity in the flow of the difference is absolutely capital investment dividends, who quickly occupy new areas, the opportunity is who.

Second, http://www.aliyun.com/zixun/aggregation/7860.html "> Vertical and General Business-to-consumer

As long as it is the standard product of the general, there is no vertical and comprehensive differences. No specialization is the essence, only the big is the beauty. and comprehensive web site in the logistics, warehousing and other aspects of the strong advantages, in the competition so that the small mother and child vertical station appears to be fragile.

The author compares the price of more than 1 period milk powder, Dangdang is cheaper than red child 1 yuan. Compared with the flesh price war in electrical and book fields, Dangdang is already tasting a feast.

Third, the model on the huge advantage is also dangdang to enter the mother and infant business industry reasons

Red Children's catalog sales, community interaction model has lagged behind. In the rapid popularization of electronic today, catalog sales should be regarded as cold weapons?

Vertical communities are less effective at translating standard products than vertical services that require experience and branding. In this way, based on the local service-oriented local Web site has its own advantages, and the national Vertical Community Web site in the micro-blog and the power of the vertical operation of the oppression of the survival of the difficult.

Four, the electric business industry subdivision time arrives

The soldier is a paradox, Shinisu. Behind the rapid adjustment strategy of Dangdang is the recognition of the position of the industry. In the future, the electric chamber further differentiated into: electric business platform (such as Taobao), the Business shopping mall (Dangdang, excellent network, Jingdong Mall, etc.); The platform is the ecology, the mall is the channel. Recently Liu Challenge Taobao, and Dangdang but sneak occupation mother and infant industry. Strong, not blindly brave, change, is the same path.

On Dangdang quickly surpass Red Children's news, in the mother and infant industry, Dangdang's pregnant baby channel has occupied the field. But another message is that the war in this field is about to ignite.