Mother's Day online shopping orders soared day by day Shun four network integration to break the bottleneck of logistics industry

The McKinsey Global Institute recently released its report, "China's online retail revolution: Online shopping boost economic growth" shows that in 2012 China's network retail sales of more than 1.2 trillion yuan, after the United States, since 2003 composite growth rate reached 120%. At the same time, China's online shopping market presents a marked fluctuation characteristics, every major festivals, online shopping volume will rise sharply. This year is no exception, as Mother's Day approaches, the number of orders received by the electricity dealers has increased significantly compared with the usual, some observers pointed out that this year's mother's Day-led online shopping will be far more than the past 51, but also worth mentioning is that nearly 20% of the orders are sent to remote counties or even rural areas. To this end, the industry said, with the spread of the Internet and people in remote areas to change the concept of consumption, online shopping coverage is rapidly expanding, but at the same time, the electrical business Enterprise Logistics layout is also a small challenge. The delicate change of the 2013 Mother's Day online purchase order the word online shopping is not new, in the big city is already young people's main consumption form, but according to the relevant data from a certain electric dealer, this year's mother's Day online shopping climax has undergone unusual changes, specifically reflected in two aspects: first of all, Children buy gifts for their mothers more practical. In the past Mother's Day, carnations are absolutely tight goods, but now many children's ideas have changed, feel that the flowers are only a moment to express feelings, as well as buy some clothes, household appliances and other more practical gifts; In addition, because of Flowers express low profit, so many express companies this year limited delivery range, This has largely limited the amount of Carnation online shopping. In addition, the online purchase to the three or four-tier market and even sent to rural areas of the order volume continued to grow rapidly, according to the data released by the Internet Center, China's online shopping market has risen 46 times times in 6 years, with the increase of the number of people working in rural areas, the rapid popularization of the Internet and the impact of the daily logistics covering most of the rural areas, The growth rate of online shopping in three or four cities and rural areas also shows the trend of geometric increase. The worry behind the surge in orders is that, in common sense, the surge in orders should mean a doubling of profits, but in this particular area of the electrical business is not entirely so, once famous Missy nets, Ralph, and so on, are accompanied by the increase in turnover and fell down, since the construction of logistics costs is to crush their last straw, and in fact, Their market coverage is just Beijing and other super large first-tier cities. Large household appliances in bulk delivery is to let a lot of electricity business, lost parts, goods damaged, delivery delays and other situations occur, resulting in a decline in customer satisfaction, complaints rise, damage to corporate reputation, and most of the logistics companies are single-bike delivery, facing large appliances, can not provide delivery, and township and rural areas, is not delivered at all. Zhang Zhouping, a senior analyst at the China Electronic Commerce Research Center, once said that to make a breakthrough in China, electrical and commercial enterprises must plough deep into the industrial chain and logistics. The awakening of the remote markets has provided a second chance for the business to be in the market, but the logistics department in the outlying marketsThe cost is too high, and the search for a wide range of channels, operating a mature logistics company has become the most sensible choice, the industry day cat and the day and the hand to achieve a double win is the best example. Thousand thousand Stores: the last kilometer to win the closer to the consumer, the farther away from the competition, but for most of the electrical business, unable to build the logistics channels, resulting in delivery capacity is not standard, the goods sent to the installation, after-sales service and not the next "last kilometer" problem is exceptional, restricting the development of enterprises. And the day by virtue of Haier for many years operating offline channel, the delivery point to root to the market most terminal. It is understood that day and day shun now in the country has established more than 7,600 county-level stores, 26,000 township stores, 190,000 village-level liaison stations, in China more than 2,800 counties set up a logistics distribution station, layout of more than 17,000 service providers, really do the "sales to the village, delivery to the door, service to households." In addition, relying on 83 TC warehouse and more than 6,000 star service centers, the daily logistics delivery speed has been unprecedented improvement. To protect this year's mother's Day Express gifts, expression of love for the mother's needs, the day not only promised products on time delivery, send and install synchronization, in addition to the official micro-hosted "Home has embarrassed mom, we have love" activities, the highest to provide 1000 Yuan award and related value-added experience services (details: http:// event.weibo.com/833787). Day by day to build this channel mode, it is to sell services as the core user experience mode, and not only for Haier product services, but also with more than 200 enterprises and in the field of electricity and 7 major electric power companies to establish cooperation with the 5 major electric dealers. Many well-known brands at home and abroad to the consumer before the realization of the upstream enterprises, the daily shun, downstream users of mutual benefit of the situation.