Motorola complaints over market share three times times

Source: Internet
Author: User
Keywords Motorola
About Motorola's complaints accounted for 14% of the total number of complaints, one of the paint off, easy to panic, key failure, function exaggerated, advertising and reality does not match the quality of Motorola mobile phone outstanding problems; In the after-sales service complaints, parts prices too high, arbitrary charges and manufacturers shifting responsibility, maintenance attitude is not good, ranked the top three. Motorola currently has a market share of about 3.5% in China. Motorola complaints is about four times times as high as its market share. This data is a good way to explain why Motorola's share of the global market and the Chinese market has fallen sharply over the years.  The most urgent thing for Motorola to be more exciting is to put the quality of the handset in order and to improve the user's satisfaction with the product. In the complaint about Motorola's after-sale problems, it is embodied in the three aspects of "excessive price of parts, arbitrary charges", "shifting responsibility of factory merchants" and "poor maintenance attitude of after-sale personnel". Motorola's "factory merchant shifting responsibility" accounted for the ratio significantly higher than Nokia and Samsung, which shows that Motorola channel business loyalty is low. This is a problem that Motorola urgently needs to straighten out.
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