Motorola Smart Machine Domestic share 9% Meng Pu is not afraid of homogenization

Flying Elephant Network (Geely/Wen) June 17, in Guangzhou "Tianyi 3G mobile Phone Fair", Motorola Senior vice President Meng Pu in an interview with the Flying Elephant Network, Motorola has now accounted for the domestic smartphone market share of 9%. As for the homogeneity of the Android platform, Meng Pu said it was not worried, saying it would respond with services and innovation. Market share: Smart machine domestic market share accounted for 9% according to the third party research company data show, Motorola's business has fallen more in the previous years, rebounded from last year, and shipments of terminal products, especially smartphones, are getting better and faster, with Motorola's smartphone market share of around 9% per cent in China.　　"Meng Pu introduced.　　It is also understood that up to now, Motorola in the domestic market has launched 30 smart phones, covering the domestic three operators of different network formats. And in this "Tianyi 3G mobile phone Trade Fair", Motorola first milestone 3 generation MOTOXT883, the continuation of the previous two generations of the entire keyboard design, while supporting GSM, EVDO and HSDPA network, can achieve a global seamless roaming.　　In the future, "Motorola will have more products to choose to start in the Chinese market," Meng Pu said. Channel policy: According to the model to develop distribution policy at present, in the domestic, operators in the terminal collection and customization of the proportion of more and more, for Motorola, more attention is a product in the customization of the pursuit of customer demand.　　And for distribution channels, "is generally based on models and operators to promote the plan to develop", Meng Pu pointed out. According to the Flying Image network, the domestic terminal sales channel pattern present the trend of blooming, on the one hand, the traditional retail channels to enhance, on the other hand through the operator collection and customization of the role is also increasing. Motorola in product customization and product distribution, has been focused on cooperation with operators, according to Meng Pu, "is generally based on models and operators to promote the plan to adapt to product distribution policy." "For example, with China Telecom customized XT800 is through the China Telecom Terminal Management Center for distribution, and recently launched the first EVDO dual-core terminal XT882, but using the terminal management cooperation with China Telecom, by the four power generation of one of the cool people to communicate social channel sales mode. "Therefore," the current sales channels in the Chinese market, Motorola to take the carrier channel and social channels of parallel mode, the next distribution channel specific according to the operator's promotional needs to develop.　　Meng Pu said. Homogenization: Dealing with innovation and personalized services as the Android operating system, the handset manufacturers began to launch their own products to seize market share.　　But with the increasing number of Android smartphones, the homogenization of the phenomenon began to appear. In this respect, Meng Pu says the Android platform is open, making homogeneity inevitable. However, he argues, the open application of the Android platform, compared to other platforms, makes it possible for manufacturers to have an innovative and application loadGreat space. Meng Pu points out that each terminal can provide differentiated services on the Android platform according to its capabilities and characteristics. As for Motorola, "it has a strong innovative concept, such as the recent friction calculation, as well as based on cloud computing, multi-screen content service delivery and so on, to bring users a strong user experience, so not worry about homogenization." Meng Pu For example, "if a manufacturer to introduce a product can be applied to all users, this is suitable for manufacturers, but for the market, especially in Asia and China market, consumers pay more attention to personalized service, so Motorola does not think, and will not rely on a product to travel around the world." It will provide different products according to the user's habits, cultural differences, and different demands. ”