Motorola smartphone market share returns to the top four

Motorola's joint CEO Sanjay, Sanjay Jha, who has been toiling for more than a year, should have breathed a sigh of relief recently.　　Because the latest series of information suggests that the Android platform he's betting on at the end of 2008 should be on the right bet.　　Yesterday, IDC released the latest data, the fourth quarter last year, Motorola smartphone sales reached 2.5 million, with 4.6% market share and 56.3% growth rate, successfully defeated HTC, the world's top smartphone sales list four.　　While the market share is still a big gap compared to the 38.9% Nokia, 19.8% rim BlackBerry and 14.4% Apple, its 56.3% growth rate is just below the Apple iphone's growth rate of 97.7%, well above the average growth rate of 39%. "To transform the Android platform, Motorola has abandoned its 4-year Linux Java platform and has not introduced new models for almost a year." "said William Yi, director of product marketing at the Mobile Terminal division of the Motorola China company, Beijing branch.　　Motorola also paid a great price for the cost of 100,000 dollars per engineer per year (Labor + work costs), more than 3,000 mobile phone development engineers in the Linux Java platform 4 years of consumption of 1.2 billion dollars is a water drift.　　January 20, Motorola in South Korea with SK Telecom released the Android phone motoroi;1 month 28th, Motorola in China again released an Android platform smartphone ME600. Motorola has launched 8 Android handsets worldwide since the launch of its first Android phone last September. "The reason why Motorola's new listings are so frequent is that the handset development cycle is one-third shorter than before," said the first financial daily.　　Motorola mobile phone problems in the past is mainly product platform too much, resulting in slow mobile phone product updates. Sanjay, after taking office, not only canceled all mobile phone product research and development, a large number of layoffs, and began to adjust Motorola's product platform and cumbersome product development process. "This decision means that Motorola does not have a new product listed in a year. So Motorola's share has been falling and being overtaken by Samsung and LG.　　"Motorola China's research and development team only cut the rate by as much as 40%," a Chinese market official said. He pointed out that Motorola mobile phone products are now the strategy is very clear, high-end smartphone main Android, low-end mobile phones by the company's vice President Liu Head of the ODM department responsible.　　And Motorola's mobile phone business in North America, the European market stability, now the most important thing is to start the Chinese and Korean markets. China Telecom launched Motorola XT800 smart machines at the end of last December and is still in short supply, according to an insider at Motorola. Despite the overtime production of the Tianjin factory, it stillCan only meet the 20%~30% of China Telecom demand. Motorola's Android phones in China are priced at 4000 yuan ~6000.　　Motorola's core Chinese agent told reporters that Motorola launched such high-end handsets at home on the one hand to reshape Motorola's high-end image and channel confidence, on the other hand, to ensure the high gross margin of its products. The agency revealed that, in the past year, the lack of new product support, Motorola's domestic channel cohesion is indeed lost a lot. But the channel is the profit, in the Android handset's market appeal and the high margin drive, the original Motorola handset dealer is returning.