Mouchangqing: Beware of the current popular traffic cheating means

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According to the truth, found that a source of traffic on the site over the IP is getting higher, is a very happy thing. But when found that the flow of the source over the IP is false, it is very depressing. Such traffic only increases the number of traffic statistics, the site does not have any benefits, but also seriously interfere with their website traffic data analysis accuracy.

This period of time my personal blog has encountered two false source of traffic, although over the period of different, but after my analysis of two false traffic is the same kind of cheating. Today, to share this purpose, is to let everyone understand, the main is to prevent people in doing traffic cooperation do not suffer. In particular, some advertising alliances or direct advertisers are friends, but also pay attention to. Because the traffic you're buying may be cheating in this way. I have no business interests of the blog, have no reason to encounter two false antecedents, and through my later on the source of these two false flow analysis, they are against the alliance ads for traffic cheating.

Case 1: False traffic caused by interchange links

In the early days of personal blog, I have a PR5 with a website to exchange a link ticket channel, because I understand this site, know that this channel has a certain amount of traffic, and high weight in Baidu. Only when the exchange of links, from this ticket channel every day to 10 IP traffic, I did not care about the authenticity of the flow, think 10 IP should be normal. But later found that from this ticket channel over the flow of more and more, I only used 51LA statistics, found from this site more traffic, resulting in my site overall PV conversion rate dropped. I just mean there may be a problem with the traffic coming from the site. But only the overall site PV conversion rate of decline can only be suspected that the domain name antecedents, there is no real evidence.

Later found through the domain to the traffic, followed by a parameter "/?FROMID=WMJIUCJP" so I passed 51LA "entry statistics" found with this parameter in the flow, there is no conversion rate. For example, from this portal came in 80 IP, there are only 80 PV. That is, these traffic to my site, no more operations to produce. So I pass 51LA "entrance statistics" can confirm from this ticket channel over the flow, as long as it is with this parameter, are false flow.

Why this domain name antecedents will carry this parameter, is because this ticket channel outside has many alliance website in the promotion, the following parameter is to the different Alliance website traffic identification. When you get to this ticket channel from the affiliate website, and then to my blog, you will also have this parameter. So through this, it can be found that the Affiliate website is cheating. The ticket channel is a false flow. Cheating website for the authenticity of traffic, into the target site, will also automatically click on the page link, so that some false traffic through this channel to my blog links, point to my website.

I was prepared to have a legend before writing the article, but found that the 51LA statistics on the history of entry statistics for a short time, I have not found the source of this cheating traffic at the entrance. We will not be able to see that the flow from this entrance, there is no conversion rate, we can more vividly understand this case. Later, in order to better analyze the real flow of their blog, I let the other side from the ticket channel to my friendship links removed. Would rather have a high quality outside the chain, also do not want to have a false flow impact on my site's traffic data analysis.

Case 2: False traffic from the sky

One day I like the usual look at their own blog traffic, found a strange source of traffic over a few IP. At that time I clicked the past to see, the other side is a single page, above put a push blog link address. One of them is mine. I was so happy that I put my blog together with a bunch of celebrities.

Legend 1: Homepage of cheat website

Just started to come over a few IP, also didn't care. Think he is like a blog navigation station, there will be several clicks are also normal. But more and more traffic came over the back, and I began to wonder. On such a single page, how come so many traffic, and see this site is not high ranking.

Flow from this site, unlike the first case, the routing suffix has special parameters, can be identified through the "entry statistics." This is directly the other side of the first class domain name with no parameters. Light through 51LA statistics is unable to directly identify the domain name of the specific PV conversion rate. Later I installed the Google statistics, through the Google Statistics domain name source PV conversion rate analysis, only to determine the domain name over the flow, is false traffic.

The analysis of the traffic source of the legend 2:google Statistic promotion website

The image above is my blog in recent days from the "referral site" over the flow, is to throw away the search engine and direct input over the flow. One of the first sources of traffic billionblogs, which I refer to the cheat site. You can see from this domain name 714 access, but the average conversion rate is only 1.07, the average stay time of 0.02 points, jump rate of up to 93%. The total site access to the average PV conversion rate is 2.58, the average stay time of 3:35, bounce rate is only 57%. Obviously from this cheating site over the quality of traffic is very poor, can reach such a bad conversion rate, only possible cheating flow. Generated by automatic click of the machine. Above the flow source, PV conversion rate is the highest from the ZZDH webmaster navigation over the flow, the average stay up to 6:32 points. and cheating site only 0.02, stay time gap is 300 times.

Of course, cheating sites do not create false traffic for no reason, and the Billionblogs has two league ads hanging above it. A cool news, one is popcorn. The cheating website is through such a single page, then the machine generates traffic clicks and cheats the commissions on both alliances.

But he did not expect to make me a waste flow, not only I do not thank him, but also a burden on me. Hope this site webmaster see this article, my blog link from his site removed. I do not want to have false traffic affecting me to do reliable data analysis.

Such a false flow of examples, in my ZZDH webmaster navigation has also found that this is not uncommon phenomenon. My site has no commercial interests, will obtain such false traffic for no reason. It can be seen how many people through this means, the Alliance advertising or other forms of some traffic cooperation to cheat. In particular, some CPC league ads are most likely to be cheated. But if it is Taobao, Art Dragon, when such a CPA alliance, must be effective registration or actual consumption to be divided into, there is no need to worry about such cheating means. Taobao can also be artificial to register cheating, but the art dragon and when this must let the user spent money stationmaster can obtain the form of Commission, basically not be cheated of possible.

I used to be in charge of the Advertising alliance in the anti-cheating, but also with more than 100 large websites have done traffic exchange cooperation. My daily biggest hobby is to watch the website traffic statistics, so the cheating flow is very sensitive. Although this cheating method is still advanced, can do 2 or even 3 times automatic click, but through most statistical tools have domain name source PV conversion rate can be identified. It is feared that one day these cheat flow is more and more advanced, PV conversion rate can also cheat. It's going to be a little hard to identify. But as long as the traffic is cheating, there will always be a flaw identified, it is not concerned about their own job responsibilities of the site. Through this thing, also want to remind you, pay more attention to traffic statistics, is very necessary, pay attention to every detail.

Mouchangqing (mcq0544) Stay

2008-11-19 21:21

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com (reprint please keep)