Mouchangqing: Daily average 3000 of popular local community data sharing

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

On Weibo yesterday, I said that I would share data from more than 100 local communities that posted more than 3000 daily average last year. In sorting out the data, I also think, need to update the data is not, because after all, 1 years ago data. But later thought, 1 is the time to update, 2 is to keep the current data sharing will be more meaningful. We look at these forums now data, and then look at their data 1 years ago to compare, will get more feelings and lessons. Data comparisons can help to understand which popular local communities have progressed over the past 1 years, and which have declined. Among them I also found that some of the data of the forum is particularly bizarre, such as I counted a Chongqing local forum, this time last year I counted the number of registered members in the 20W or so, I went to see yesterday when it became 113W members, this development is too fast.

I also had friends on Weibo yesterday who said, "I want to know how I collect data." In fact, I used the data collection method is very simple, first look at the well-known navigation station of the local community classification, such as Hao123 has included most excellent local community list. In the navigation station collected almost, and then through the Region + forum and other key words search in Baidu, such as looking for Chongqing's popular community, is to search the Chongqing forum, generally can find. I think it is easy to collect data, the key is to learn to analyze the data, analysis of the data in these sites is meaningful. Before the 28 push of the Public Service training 2nd task, that is, training students to collect data and analyze the data ability. Because I always feel good data analysis, website promotion has a very big help.

To be honest, did not do the collection did not particularly fine, is mainly using the navigation station and Baidu keyword collection methods, there may be a small number of local popular community did not collect. But in turn, they are also the site's own brand promotion and SEO do poorly. If you really do very well, why not the keywords in front of Baidu? Why not be hao123 such a well-known navigation station included? If I can't collect it, your potential advertisers will probably not find your site. Thus the website loses some opportunities for development cooperation.

For example, Chongqing it Forum, Chongqing Fu Wind Forum, Tianjin Belle Bar and other popular communities at that time did not collect, but if the next time to do local popular data sharing, it will be. First of all, I want to show you the data list I collected 1 years ago, and analyze the value of the community from the number of members, number of postings, Alexa rankings, program categories, industry information emphases, etc. The value of these data, I do not have to say more, many industries and websites will involve cooperation with local communities, there is such a data in hand, can do a lot less investigation work. It took me quite a while to collect and analyze the data. Temporarily provide a picture version, follow-up will be in the 28 push forum to provide a document version of the download, we look forward to waiting.

In fact at that time also collected the contact information of these websites, but personally feel that this is a bit sensitive, so it is not published. The information was collected at the time, in the light of the possibility of seeking cooperation from these communities in the future. Among them, I think the most valuable is the information focus, I have opened the study of each forum, they are the most popular section is what. Which communities are biased to trade? It is not unique to what is simply a comprehensive class of information.

I think a lot of industries have to find local community cooperation needs, such as real estate sites, natural hope to find a biased property information forum, so that users more targeted. To do the marriage website, naturally also want to find the local community to make friends. In short, the more industry characteristics of a local community, the more valuable, advertising will be a better selling point.

Let's look at some comprehensive analysis of the above data

1: The provincial popular community ranking

Through the previous data analysis, Zhejiang, Jiangsu, Anhui, Fujian, Shandong Five provinces are the most popular communities. The top 5 local communities in the industry now appear in the 5 provinces. respectively, Zhejiang 19 floor community, Jiangsu Dragon Lane, Anhui Hefei Forum, Fujian Xiamen Small Fish community, Yantai, Shandong Forum. These are the most popular local communities posting more than 5W a day. One of Zhejiang's 19 floors, or even 100W of daily posting volume

Through the analysis found that the more well-known local communities in the provinces, the more popular local community. With a leading brother, so that all the cities have been imitated, formed a province of users have the habit of local community. And the east three provinces, Yunnan, Guizhou, Qinghai and other provinces, is the lack of a leading brother, so that the local community atmosphere does not melt

2: Provincial local community Industry trend survey

In figure: The industry of each city emphasizes

Through the survey found that "city trading" "Real estate Home" is the focus of most local forums. Then is "talent recruitment" "Wedding" "shopping group purchase." These are also the main operations of the local community industry direction, easier to do.

3: Different types, the number of different posts in the local community industry emphasis on the difference is obvious

The analysis found that the local media's forum more emphasis on local information discussion, the industry topic discussion is relatively few. found that some of the posts in the 1W-3W local media forum, the exchange of industry topics are very few content. For example, "Hua Voice Forum" "Red Net Forum" and so on. Personal analysis is because the local media to the Forum's attention is not enough, so failed to drive users to focus on industry information.

Post Volume 5000 of the community content, mostly also chat irrigation and other comprehensive information mainly, the industry plate popularity is not good. The initial stage of local forum, the popularity is not particularly flourishing time, the exchange of information are also limited to local news and other comprehensive information discussion. will pay attention to the industry sector is relatively few people, mainly to see the Forum administrator later operating capacity, how to guide users to focus on more business value of the industry information.

More than 5000 of the post volume of non-governmental local communities generally operate better, there are obvious trends in the industry. One of the "City trading" "Real Estate Home" "talent recruitment" and so on more than 10 sectors are most popular communities have a section. But "the city trade" and "real Estate home" is the most popular in the industry sector. Description of local forum users, for these 2 blocks of the highest demand for life.

4: Local community Forum Procedure investigation

There are 91 local communities using Tencent's products Discuz, 21 local communities are using Ali's products Phpwind, 20 local communities use other forums, such as the DVBSS of the network, as well as the independent development of the Forum program. Use other programs as a forum channel for local media.

Figure: Local community program usage in each province

The survey found that the development of a better local community, is the use of Disuz and phpwind these 2 mainstream forum procedures. It shows that forum users are more accustomed to the interface style and function of the program, and in the 20 local communities that use other programs, in addition to a handful of local media forums, which have their own powerful resources, the popularity is also on the line. Individuals who use other programs are generally more popular in local communities.

Figure: Popular community programs use proportional distribution

Today's popular local community data sharing to this, may be a bit of a drawback, such as not the latest data, may not be so complete. It may also be that in the 1-year period, more popular communities are not mentioned in today's data. But I think this is not a bad thing, I am ready to have time on this basis to collect again. When the old and new 2 data Compare, you will see more meaningful things.

2011-6-15

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/330.html (reprint please keep)