Mouchangqing: Four basic points for website promotion

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I have written a similar article before, but it was written 3 basic points, is 07 time to write, now the past 2 years, a lot of ideas have changed. Before because to go to a training organization to do experience sharing, so again the idea summed up, today posted to the blog and share with you.

The original intention of writing this article, is to let because often have a friend in im ask me how to promote such a type of website, if I was promoted the type of website, I can also talk about their own experience. But most of the site is not the type I have promoted, a bit do not know how to give advice to friends, and then I was based on these 4 basic ideas, tell each other how to do promotion. I hope you have read this article, and then face any type of site, you probably know how to promote.

One: Identify the user base of the website

This is to do network promotion of the most basic prerequisite, any one website or network products. Before you go online, you'll be clear about the user base you're targeting. Now most of the enterprise website is industry, there are very clear user groups, as a promotional staff, the first and the company leader or product personnel to communicate, clear site targeted users, and then can have a purpose for this part of the user group to do effective promotion.

Second: survey users in the main areas of the online gathering

After you have identified the user base of your website, you need to do survey analysis, these users mainly appear in some places on the internet. What type of Web site, what type of forum, or QQ group and so on place. Know where this part of the user, you know where to do the promotion is the most effective. Here I take youku, potatoes, such as video sharing site examples.

Video sharing site users examples

1: Video Search engine, (Baidu, Google Video search)

2: Traditional video website (some people are very angry)

3: Video related forum, (anime, TV series Related Forum bar)

4: Video related QQ Group, (anime, TV series related QQ group)

5: Film critic category website, (Douban, Time Network)

6: Navigation station movie video classification (hao123,360,2345)

7: Portal Film and television topics (Sina Entertainment, Sohu Entertainment)

8: Competing websites (Youku, cool 6, potatoes)

Third: Use a variety of promotional means to attract users to come

On the premise of identifying where the site or product's target user base is gathered on the web. Now all you have to think about is how to draw these users from those places. This time we understand the promotion of knowledge can be used, SEO, soft text promotion, forum promotion, flow swaps, or spend money on advertising. According to the company to promote the budget, to develop a corresponding promotional plan, step-by-step implementation.

Video Website Promotion Example

1: Video search engine, (apply for free)

2: Traditional video site, (advertising)

3: Video related forum, (forum promotion, soft article promotion)

4: Video-related QQ group, group Mail (Buy group owners, or the promotion of skills)

5: Film review category website, (functional cooperation, related video recommendations)

6: Navigation station movie video classification (advertising, free collection)

7: Portal Film and television topics (functional cooperation, related video recommendations)

8: Similar competitive sites (mergers and acquisitions of similar sites)

9:seo (video related word optimization)

Four: Analyze the most suitable promotion to achieve the ultimate

A website can do a lot of promotion, but the price is very low. How do you spend the least money and do the best you can? Cost savings for the company? It needs to analyze the site data, through data analysis, to find a minimum cost, user conversion rate and relatively high 1-2 promotion channels, and then the promotion channel to the extreme.

Commonly used statistical tools recommended: Baidu Statistics, Google statistics, 51LA,CNZZ statistics

At that time in the online to do the sharing, I also gave 3 to achieve the ultimate promotion of the case, if the text form to play out, the content is too much. These cases I have mentioned in the previous article, today is not repeated in this article. This article, not many specific promotional experience details, mainly to convey the basic idea of website promotion, we need to understand and digest slowly. Sometimes to understand a thought, than to understand the specific site of the promotion process, more practical.

2010-5-5

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/256.html (reprint please keep)