Mouchangqing: How to analyze the real traffic size of a website

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How to analyze a website's real traffic, I believe this topic many friends are interested, and I also feel that this is a promotional staff need to have a basic ability. Especially do alliance promotion and flow cooperation often use.

Because previously did the alliance promotion and the flow exchange cooperation, often needs to analyze estimates some website traffic. Compared to doing league promotion, I also take charge of cheating. That is, from the daily flow statement, to observe which sites are suspected of cheating. For example, some channel site traffic suddenly rose a lot or PV conversion rate is very low, such a site I was singled out as a suspect, carefully analyze the site to see the various data, to determine whether the other side has the possibility to so many traffic.

Do the promotion of traffic interchange, like a willing to exchange the flow of the site, I will first observe a variety of data, the other party can exchange the maximum amount of traffic per day. Rather than the other side said can change how much, I will be silly zz to open up how much traffic BD location. I have been in that situation before, when I was 5, two websites talked to me about traffic exchange cooperation, the other said can exchange 2WIP, I gave each other hang can guide to 2WIP location, the results of the week 1 to see the data, the other day only came hundreds of IP, but I really gave each other 2W multiple IP. Because the other party can not give me so much traffic, and finally only to stop cooperation, but the other side earned a weekend 2 days of traffic. So if in the early stage can pass some analysis, judge the other party's approximate true flow, will not eat this loss. Below to share with you, I used to analyze the site's real traffic to some of the means.

One: Look at each other's Alexa rankings, China site rankings

Although now a lot of personal webmaster or internet company boss falsely said not to value Alexa, but no 3rd party more authoritative ranking premise, Alexa or site traffic estimates a good choice. Have seen such a word on the Internet, Alexa ranked high, does not mean that the flow is high. But Alexa ranked low, traffic certainly not too big. At the same time look at the Chinarank Chinese website rankings, and Alexa rankings can be compared. If the gap between the two rankings is not large, the authenticity of traffic is even higher.

Second: Through Google trend comparison site traffic

I just started using this thing last year and found it more accurate than Alexa. Because I do not know how Google is calculated, it is not easy to cheat. Google's this feature, not to tell you how many sites such as the number of traffic and rankings. Instead, use the form of graphs to compare the traffic between multiple sites. I took a number of sites I know about the flow of comparison, found quite reliable. For example, you want to understand the cooperation of the site traffic situation, take the other side of the site and a more familiar with the site traffic trend comparison, so that the situation, you can probably estimate the other site traffic.

Legend: Youku, potatoes, cool 6, I le, six rooms and other video site traffic comparison

Careful observation, the flow of the graph, very reliable. For example, the Green Line 56.com in a certain period of decline is very bad, just 56 was sealed the month. Before being sealed, the Green Line ranking should be stable in the first 3. Now obviously by the Yellow line cool 6 over. Before looking at the stability of the first light blue line of Youku, in the previous period of time flow has a very obvious decline, is almost the Youku and Baidu video search cut off from the period, and now start to contact, the flow has an upward trend.

Three: Through Alexa to see channel flow distribution

and big site cooperation when easy to encounter this problem, the other side of the site is very high ranking. But when it comes to working with one of the other channels, it's going to be a big one. High total flow, does not mean that each channel traffic is very large. This time to use Alexa to view the site of the flow rate of each channel.

Legend: Baidu Network channel flow distribution

Here first to do a knowledge of universal, in recent months, the proportion of site visits, representing independent users (IP or UV). The percentage of page visits in recent months represents the browse PV. Above, Baidu.com 84.7%, representing the visitors to all the channels of Baidu, there are 84.7% of people who have been to Baidu home page or Baidu Web search to play a bit. But the number of PV (browsing times) produced only accounted for 44.5% of the total PV number. Because 1 independent users may be able to access multiple channels, so each channel's "Site access ratio" added up to more than 100%, and PV number on each channel can not be repeated, so each channel "in recent months page access ratio" add up exactly is 100%.

I explained the above two to be so detailed, is lets everybody clear understanding, when and a big website one channel cooperates. Through the above figure, the specific estimate of this channel, probably how many IP, browsing volume in the entire site accounted for a few percent. Suppose a website Alexa rank 300, total traffic 300WIP. But the channel that cooperates with you in the above figure shows "the proportion of website visit in recent months" only accounted for 1%, perhaps this channel also is about 3W IP.

Four: Observe the location provided by the other side

When through the above 3 points, found that the other side flow has a certain scale, can carry out traffic cooperation or advertising. But in order to further guarantee that will not suffer, it is necessary to carry out the final step of analysis. is to observe the site's product characteristics and traffic sources, traffic is most likely to focus on where. Because cooperation often encounter such a situation, the other side does have traffic, but give some perfunctory BD position to you, and finally did not come over how many users.

Usually a Web site, the largest flow of 2 places. One is the home page, because a website in the outside to do promotion, the habit of pushing the home page. Suppose your cooperation website, has been many well-known navigation station homepage collects, that each other's homepage traffic must be not small. Once I and a website of the military channels for traffic exchange cooperation, in the other side of the military home to me opened up 2 advertising positions, a lot of traffic every day, and the conversion rate is particularly good. As I am very curious about each other channel seems to be very common, why this channel can come over so many high-quality traffic. Later I noticed, because the other side in the hao123.com home has been recommended, so to come so many high-quality users.

Another place with high traffic is the content page, because regardless of where the traffic comes in, it eventually leads to the content page. When I talk with others on advertising and traffic interchange cooperation, I was trying to get the content of the other page BD bit, I know there is certainly the largest flow of traffic (normal Web site, content page traffic is larger than the home, navigation station except). Of course, a long mind, the other is not a content page with a template, the launch of the ads are not in every content page can be seen.

Today will write this article, but also because some time ago, have friends in the league to do promotion, for how to distinguish the advertising site traffic size of the authenticity and worry, so let me have to write the idea of this article.

New ZZDH Network Promotion Exchange 17 group 78579329 Welcome to join.

Mouchangqing (mcq0544) Leave 2009-3-19 23:33 This article starts address mouchangqing Network Promotion blog: http://www.muchangqing.com (reprint please keep)