Mouchangqing: How to promote the soft text

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I have not written a soft text to promote the article, but now in retrospect, I am now the most adept at the most familiar is the soft text to promote. My own several websites, are mainly through the soft text promotion means development. Last weekend to participate in "Jiangsu Webmaster Annual Meeting", participated in one of the discussion link "website optimization promotion Road." Gjj let me talk about the experience of soft text promotion. So let me first seriously think about how I do the promotion of soft text. Because of the time of the Conference, in the meeting time, did not do a complete share, so today in their own blog summed up the idea, share with you.

One: Understand their own advantages, the most adept at writing what type of article

I think to write a soft text, first of all to make clear what kind of article you are good at writing. Only write oneself is good at, can give the reader to have the harvest, also not easy to be regarded as "soft wen" by others. In addition to clear understanding of the content of the user groups, such as I wrote the main network to promote the experience of the article, the main audience is the network to promote the needs of the novice webmaster and network companies to promote new people. So I write independent blog after the new site is webmaster class site. For example, zzdh.net (webmaster navigation) zzbk.org (Webmaster Encyclopedia) go9go.cn (Link Exchange platform), according to my webmaster user needs to understand, do these webmaster user groups have the needs of the site. In this way, when writing a blog, free publicity to their own site, it will not be felt by others very soft. I write articles are as far as possible, let me want to publicize things, it is natural to appear in the article.

This is like a lot of webmaster hobby, something, and then do the corresponding website. Often such sites, easier to do. Writing soft Wen is the same, the so-called industry has specialized. Like PR companies, do blog marketing, but also to find the industry's name Bo to write articles, the truth is the same.

Second: The article quality is high, the readability is stronger

The quality of the article I mentioned here is mainly 2 points. 1 is the content is good, is helpful to the user. This requires the author to have a certain industry experience. 2: Soft text to have skills, not too obvious. I write most of the articles, are their own practice of real promotion experience, but occasionally in the article to help some friends of the site to do the ads, but will ensure the readability of the article. And writing articles will inevitably give examples of some sites or characters, the purpose is to enrich the content of the article. Just often this time, I will deliberately refer to their familiar person or website.

I am also not taboo here said that there are some websites I have written soft wen, but I write a soft article has a principle, as long as it is not familiar with the subject matter, I will try to avoid to write. There are 2 reasons: 1 is to write their own unfamiliar subject, I feel very headache, the article is not easy to write, 2 is reluctant to write unfamiliar subject matter, the quality of the article is not guaranteed, readability is not strong, write out is also find scold.

In addition here also teaches everybody to write the soft article The small technique, for instance to boast a website time. You can write a product comparison or user experience for a soft web site and a competitor website. Only compare soft web site than competitors have advantages, do not mention the disadvantage part. Such an article is also very fair, because it is also written in the real situation. A website is bad, also always has its own shining points.

Third: The practical case of soft text promotion

For example, my Go9go Friendship link platform, is based on the characteristics of this site, wrote a few articles to publicize the next. Basically did not do other promotion. Now, Alexa ranking has 1W around, every day thousands of of loyal users visit, the launch time is less than 3 months. Therefore, the effect of soft text promotion is obvious. Good soft text promotion, not only allows people to visit your site, but also before the visit, let users know more about the advantages of this site, what you can get in this site.

Four: The role of soft text promotion to SEO

In addition, the promotion of soft text SEO is also very helpful, I give a simple example here. Everyone used to read my article, may notice that some of the keywords in the article have hyperlinks to the corresponding webmaster Encyclopedia keyword address. Later I see Webmaster Encyclopedia of Access Statistics, Baidu and Google ranked good keywords, are exactly what I have done in the article before the keyword hyperlink. Therefore, through the soft text, SEO is also helpful. Through the soft text to increase the site outside the chain, I also mentioned in the previous article, here is not detailed said.

Five: How to promote their own soft text, find the news source

A good soft article, the biggest advantage is to be a large number of Web sites reproduced, so through the group effect, play the most of the soft text of the promotion effect. I used to tell my friends that, in fact, do network promotion, than I am more powerful or similar to a lot of people. But why so many people know to do network promotion, there is a person called mouchangqing? Because a lot of people, although have the very rich promotion or the operation experience, but because of three reasons, lets the other people not know them.

The first reason: lazy to write, not willing to share their experience.

The second reason: Want to write their own promotional experience in the blog, but do not know how to experience, and then use the form of the article to write out.

The third reason: the article in the blog published, but on their own or a few people around to see, do not know how to spread out.

And I just belong to, willing to share their experience, also good at experience summary, also know how to promote the article out of a class of people, so we all know that there is a person named mouchangqing, like to write network promotion articles.

The propaganda article is actually very simple, is to find the news source, I originally wrote the article time, also did not specially to analyze what website is the news source. Just know the article to write, find ways to go to the industry's most well-known information portal platform released. such as donews, webmaster nets, stragglers and so on. I found that, as long as the article on the donews, or webmaster net home, the article will be a large number of reprint. The main stage is to rely on these industry's well-known platform to publicize their blog. To the later stage, may not need to go out to forward, in their own blog, the promotion group hair, there will be some sites will take the initiative to reprint. I just take it class for example, the other types of soft text distribution channels, the truth is the same.

Another major portal blog, but also a channel to promote soft text. Just in these places, if you don't know the channel editor, give you a push article to. In these few places to write articles, the significance is not very easy to spread out. Just a large site of the site's high weight, easy to get a better search engine rankings and included.

Today is Singles Day, Wish still in the single friends, Happy Holidays! Next year at this time, I have no chance to wish you a happy holiday!

Mouchangqing (mcq0544) Stay

2009-11-11

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com (reprint please keep)