Mouchangqing: Learning data analysis persisting process is more important than result

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The first issue of last week's task was to ask students to bring a new microblog to 500 listeners in 5 days. This task is relatively simple, as long as the mastery of skills, only need 10 minutes a day to do, but also easy to complete the task. The beginning of this week's 2nd phase is a lot harder than the first phase.

One: 2 entry tasks

Task content:

The task this week is first to exercise the ability and efficiency of the students to collect data, students are required to collect all the types of "Friendship link Platform" type of Web site, and all published a designated URL, because most of the link Information link platform is unique, that is, a Web site can only be sent once, so through this to judge, Which student is the first time to find the link platform and successfully published a specific Web site, so as to exercise the efficiency of collecting data.

The collection link platform is a small prelude to this mission. Data collection is good, but also require students from the user point of view, as a common webmaster, why should they go to these link platforms? Organize the relevant data for these linked platform sites. Through the data, can be clear at a glance to let others know, which link platform is good, which is not good. From the ability to exercise data analysis, in the future to do similar things, there is a quality of the site's basic ability to judge.

Initial task:

In the first 2 days of this mission, I don't allow students to communicate with each other, because I want to develop their ability to analyze data, and if I start by telling them what data to sort out, that's not the purpose of training. Until the week 3 night, most of the students data collected almost, also began to collate data work, several of them also put their data items to me, found that most of the students in this capacity is still relatively weak, sorting are some irrelevant data. In order not to let them spend the wrong time, to tidy up some useless data, so in the week 3 night in yy chat room and students communicated, told them about the direction of finishing.

Mission Objective:

I have written an article, "Data analysis is the best helper network promotion", has always felt able to do data analysis, the network to promote the help is very important. It can be said that all of my promotional experience is based on data analysis. So the 2nd phase of the task is to exercise the ability of the students in this area.

Often see my blog friends will find that I have written a large number of data sharing and data analysis articles, such as "TOP66 Popular Bar Summary" "Video site SEO data analysis," "TOP74 popular navigation station summary sharing" and so on. This kind of data collation analysis of things, from 05 onwards, I have done more than 30 kinds of data collection and collation. Students do not expect, through this time to learn, can be done well, learning data analysis is a long-term process. This time most of the students feel that their homework is not done very well, in fact, in my opinion, they can collect so much data, and patiently finishing, has been very remarkable. This time the task intensity is relatively big, is let me do, also impossible to get full marks, this task is only the beginning of the data analysis ability exercise,

Second: What is the most valuable data for the link platform?

In the Week 1 issued this task, I also think, the link platform, what is the most important data? First of all, we start from the user point of view, is a common webmaster, why to go to link platform site? Presumably there are mainly 3 purposes.

1: To link the platform to find links to information, to change the link to the site.

2: Release the link information, and other people door-to-door exchange links.

3: Just to add an effective website outside the chain

So we think about what data, can judge better to complete the above 3 things, now we talk about what data is worth reference.

Reference Data 1:alexa Rankings

First I think of Alexa rankings. If the Alexa rankings to estimate the site's IP, it is certainly not reliable, because the webmaster category of the site rankings are relatively high, the estimated IP nature is also high. But there is certainly not wrong, Alexa ranked high site, the flow is not necessarily high, but certainly the webmaster to go much, Alexa ranked low to the webmaster naturally less. So Alexa ranking high and low, for the main webmaster users on the link platform type of Web site, is a very good criterion of popularity. If the Alexa low, it proves that the link platform is not popular, you go to publish the link information, also few people will come to you for a link.

Reference Data 2: number of pages included

Because there are many to link the platform to publish the link information, is to add a valid external link. But what is effective? Is that you posted the link information, can be guaranteed by Baidu or Google included, this is to add an effective outside the chain. So a link platform included in the number of this indicator is also very important. For example, see the link platform, there are a few W link information, but Baidu and Google have only included hundreds of, that in such a link platform to publish link information, there will be no outside the chain effect.

Reference Data 3: Total link information

This indicator is mainly to meet the previous said the first demand, to the link platform to find links to information. If you have a linked platform that only publishes hundreds of of links, it will be hard to find the right information for the interchangeable links. Now everyone to change the link, generally is to change the same type, with the PR value of the site. If the data is less, the link platform is chicken ribs. The first two points of reference data, most students have thought, because this is a common site of the basic data, and the total number of links to statistics, many students did not think at the beginning, and the total number of links are relatively difficult to count. The need for each site to open the observation analysis, compared to the previous 2 data collection more time, but also more patience.

Other reference data

Update frequency: This data also has a lot of students to collect, is a link platform to update the number of daily, most students are looking at the link platform in the last 1 weeks average or the last 3 days average so calculated. But in reality the frequency of this update is difficult to calculate. For example, there are 1W link updates in the last 3 days, of which 2000 are only updated in one day, but there are 4000 other sites that are updated every day. If the average is only 3333 updates per day, there are actually 6,000 websites that update the link information every day.

Although this time most of the student Statistics link Update frequency is not hundred percent accurate, but also can make a general reference. For example, Go9go link platform, a few students to count out only about 3500-4000 of the update volume. But through their own background statistics, every day there are about 5000 of the link to update the amount.

Baidu snapshots, Yahoo outside the chain: because now the PR value is not updated for a long time, and most of the link platform is only this year. So light through the Link Platform Home page PR value, it is difficult to judge the weight of this site. and the home page PR value is high, to want to simply want to increase the site outside the chain is not useful. So Baidu snapshot, and Yahoo outside the chain number, is also a good indicator of the weight of the link platform site. Most of the trainees have collated the data.

In addition to the above data, some students also collation, "Domain name registration time" "Webmaster Contact" "Whether there is advertising" "Link QQ Group" "Baidu recently January included number" "Update Interval" and so on. If you add all the data items that the student has collated together, there are at least 30. This task I do not want to students, but simply to complete the data, and the pursuit of more efficient and accurate. Just sort out the core data. Another summary of the report, to be beautiful, sort to reasonable, to let people see what is good and what is bad. For example, the mission, the master Brother Huang Zhixiong collation of the data is not particularly complete, but the report beautiful, reasonable sorting, can see clearly what good those poor, so I finally gave 8 points.

Third: The results of the 2-period task show

And then I'm going to bask in this 2-stage entry, and I'll give the students a comprehensive rating. The number of links collected and the number of successful publications is only a small part of the reference, more to see the students in the data collation and analysis of whether to do in place.

Figure: Final results of 28 trainees in the 2-phase task

Compared to the first phase of the mission all qualified 6 points above, not only failed this time, and even 0 students. This time no one finally scored 10 points. The highest is Chen and Wu Jian scored 9.5 points of good results.

In addition to the comprehensive score, it also shows the number of link platforms each participant collects, and the number of links that have been successfully posted to the specified Web site. The number of specified links published by Chang is the highest, indicating that he is more efficient at data collection. Many students have collected more than 200 link platforms, only to remove some of the poor quality, leaving less than 200. At that time I gave the request is to collect at least 150.

Some of the data Wu Jian collected by the outstanding trainees in this period

Wu Jian Collection of data basically contains all I think more important indicators, Baidu Google included number, Alexa rankings, links always, daily update, keyword ranking analysis. Plus the number of linked platforms, the document beautiful, sorting is also reasonable. So I ended up giving a 9.5 high score.

Some of the data Chen collected by the outstanding trainees in this period

Chen collection of data is also very full, the most basic Alexa rankings, Baidu Google included number of links, the total number of daily updates have to do statistics. In addition also statistics Baidu snapshot, Yahoo outside the chain, domain name registration time these 3 Judgments website weight index. At these 3 points, the statistics are more complete than the Wu Jian.

But there is no keyword ranking analysis, in the data ordering there is no rule, can not let people see clearly, which is good which is bad, the document is not particularly beautiful. Because of these small flaws, I finally gave 9.5 points.

Four: the first exit

This is the first 0-point student who has withdrawn from promotional training. The reason the students gave me was that they were too busy and had no time to finish the job. It is true that this task will take more time than the first phase, but not enough time will never be the reason.

While regretting the withdrawal of the trainee, let me also think that this is the reality, it is impossible to ensure that 28 students have the ability to perform and learn the passion, can be like Cao Jia and Wu, in order to better complete the task, to maintain the lead, even if the continuous overnight rush to achieve the best mentality. I think a person is competitive, nothing bad, but the key to see where. If it is used in playing games, every day to the inside of the Lord, it is certainly meaningless, there is no money. But if the use of learning, such as Cao classmate, each task wants to do NO1, which prompted him to strive to do the best, even if the most ultimately did not get first, but also in the process to get more experience.

I just contact the network promotion time is also competitive, before doing the internet work, accidentally in a home page home registered a "personal homepage", the official website through the personal homepage of the number of visitors ranked. The first day of registration is ranked 3W, I am also the 3W registered user. I wanted to line up to the front, can get more on the official web show, and desperately to the website homepage to do the promotion, do the flow, and finally spent half a month, so that the total number of personal home page, from 3W to do the 3rd place. Because of this promotion experience, also let me successfully apply for the first network promotion work.

V: Perseverance is victory, the process is more important than the result

The first 2 tasks can be said to be the main physical activity, the ability to comprehend supplemented, this is also my first goal, the first pass intensity than the larger task, to observe the implementation of the students, if the students even this bitter unbearable, but also learn what network promotion? Persistence is victory, and the task process is more important than the result. Of course, can not always let students do so, need to spend a lot of time to actual operation in order to gain experience of the task, the need for exertion. Then the 2 task, will test the students ' ability to comprehend, do not need to spend a lot of time doing tedious things, as long as mastered the skills, it may be a few minutes to complete the task. Although do not need a lot of manual operation, but also to the student's executive force has very high requirements, need to think more and more exchanges to have the opportunity to complete the task. It is more difficult to accomplish tasks than physical strength. But do network promotion, actually is this, many times and not too many skills, more is the executive power, in the effort to achieve the ultimate process, not paragraph learning improve.

In data collection and data analysis skills, because space is limited, I do not mention here, you want to learn more about this experience, you can see the students in the 2 task of the latest blog, most of the students have written this task blog summary. Although this issue has gone 1 students, I will not recruit new come in, as the group of students said, although the person is gone, but this position and number is always kept to him.

You want to see all the student's blog address, you can read this blog, which provides http://www.muchangqing.com/post/291.html

Go9go Primary 24 Group (PR0-PR3) 46908201 Go9go Intermediate 11 Group (PR4-PR5) 85324928 Go9go Advanced 5 Group (-PR6) 104774229

2010-10-24

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/293.html (reprint please keep)