Mouchangqing on the significance and precautions of cross links

In the traditional SEO theory, planning a reasonable site structure should be at least three levels, that is, the home page, classification or catalog pages, and the final content page (of course, SEO optimization According to the size of the site, the middle page may be layered, for simplicity, this article for the sake of three-storey structure for example, Also does not involve the combination of tag and other planning matrix Web site structure of the topic, in order to maximize the search engine indexed pages and the final page ranking between the smooth: In general, almost all the pages have links to level two pages, let PageRank smoothly along the "Home <=> category page <=> Final content page "way to ensure that each page gets the corresponding PageRank, at the same time, by ensuring that these two-level pages have enough PageRank, in turn improve the content page by search engines indexed and indexed speed.

However, from the basic SEO objectives, the hope is that the content page and the home page for specific search terms of the top, as for the middle level of classification or table of Contents page, is not the main object of concern, so that its ranking in the former does not have much meaning, 8630.html "> Sometimes it is even visible as a "noise" generated by the search engine optimization process. The simple question is, is it a waste to let a lot of PageRank flow to these level two pages? Or, if the PageRank of the home page is not being diverted by these two-level pages, all pass to the content page (of course, the PageRank from the content page to the home page will often be a piece of these level two pages), will not let the content face in the search engine more competitive?

Look back to do this year's promotional work, found to do the most is SEO, in order to SEO nature has done a lot of http://www.aliyun.com/zixun/aggregation/8495.html "> links, Whether it is the company's website or its own website. In the previous written article, also often mentioned links to the role of SEO or how to do friendship links. But has not specifically written an article about the experience of friendship links, I believe this is also a lot of friends concerned about the topic.

This year, the link of their own communication exchange may have more than 1500 or so. At the time of the previous company, in just 3 months, there was a change of close to 1000 links, of which the cross connection may account for 70%. Later do webmaster navigation and personal blog also changed hundreds of links.

On the Internet to introduce how to do the links of the article is actually quite a lot, but the introduction of cross links seems very few, and many friends do not know what is a cross link. I would like to introduce you today, what is a cross link, why do cross links, how to do cross links.

One: What is a cross link

Form 1: Cross link between three websites

You have a site and B site, find each other's C site links. You use a site to link to each other's C site, so that each other's C site links your b site.

Form 2: Cross link between four websites

You have a site and B website, and links to the C site D site. You use a site link to each other's D site, the other side of the C site link to your B site. This is also a form of cross linking.

Two: Why do cross Links

Situation 1: Upgrade the PR value of the new station

You launched a new B site, want to quickly improve the PR value of B site, but B site PR is too low no one is willing to change, so you have to use PR value a site. Help B site to change links back, so as to enhance the PR value of B site.

Scenario 2: Optimizing a key website or channel

You have a site and B sites are old stations, PR value is not low. But B site for you, more business value, if you can do better, you can make more money. But the light through B website to exchange links outside, a limited number. This time need a website to help B website to exchange more links back.