Mouchangqing: The promotion means of small and medium website (i)

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This afternoon to attend a party to help the guests, the topic is small and medium Web site profit model and promotional means. After discussing the profit model of the website, I went to the business. I am familiar with the network promotion is not able to communicate with you, a little regret.

Before Mouchangqing wrote "Medium and large website effective promotion method". In order to make up for this afternoon's regret, so in their own blog to share with you the individual feel that small and medium-sized sites suitable for the use of some promotional means. Mainly divided into two parts to write, do not spend the promotion and spend money promotion, targeted at the different types of small and medium-sized sites. Today, we are mainly sharing some of the means of promotion without spending money.

This method is mainly for some rely on registered users, or the number of visits, completely rely on online advertising as the main profit-making way of small and medium-sized websites. Because they initially have no direct profit model, unlike E-commerce site, as long as the targeted users, you can immediately make money. For example, such as entertainment, leisure, information, some of the site, there is no direct profit model, the need to accumulate a certain number of registered users or stable access, if the start by spending money to do promotion, it is not cost-effective, the site is difficult to persist for a long time. Now let's talk about the small and medium-sized website can do some of the promotion of not spending money.

One: SEO (search engine Optimization)

Today, some of the promotional means is actually a long talk, I am mainly to summarize. A website in the absence of funds, but also want to obtain very targeted traffic. SEO is the best means, and entertainment, leisure, information-type site is particularly suitable for doing. Because these types of site keywords, unlike e-commerce site of those keywords, will directly produce economic benefits, so generally not how many people to do bidding rankings. and the number of searches for such words is particularly high. So there is a very high value of SEO, now a lot of entertainment nature of the site, rely on the SEO every day to get a few w IP. To give a simpler example, in Baidu search "Youku" "Tudou" appeared on the first page of some small sites, on the basis of the optimization of the two-day search volume of dozens of WIP word, as long as the first page, easy access to a few w IP every day, you can put online advertising money. Detailed SEO specific practices, you can look at this article: http://www.muchangqing.com/post/10.html

Second: Forum Promotion (Soft article promotion)

Forum promotion is my first to learn the means of promotion, but also I have always felt the lowest threshold of promotion. As long as people will go to the forum post, they will do this. Forum promotion is also very simple, first of all, identify your site targeted users what kind of forum, or what kind of plate. Before the beginning of a certain preparatory work, the more popular forum and plate are collected. Then prepare the corresponding soft wen go to a post, and then through the flow statistics analysis in which forums which version of the IP to obtain the most, PV conversion rate is the highest. Then focus on these forums to promote. Detailed Forum promotion Aspect article, I have written two articles before. Everyone can look at: Forum propaganda method Refinement (upper) (middle) two articles

On: http://www.muchangqing.com/post/6.html

Medium: Http://www.muchangqing.com/post/7.html

Third: Question and answer website promotion

The website of the question and answer class, individual feel is also very suitable for small and medium website to promote. This and promotional tools, a bit like the seo+ forum to promote the complex. Because of the website promotion, the main thing is to do some and your site related keywords, is their own man-made questions from the answer, in the title you want to do the keyword, so that users in the question and answer site search These keywords, your ad posts are easy to see. And the current question and answer website traffic is also very large. Baidu, for example, is the 2nd-largest channel of traffic. Because the question and answer website advertisement pastes, is the user through the keyword search discovery, therefore the user pertinence is also particularly strong.

Of course in the question and answer website promotion also has some detail skill. For example, first of all, the question and answer class site users are generally accustomed to search what kind of words, and your website products are related. First clear these keywords, and then register a number of vests to ask themselves. In order not to let the question and answer site administrators and users are considered ad stickers. There are some tips to ask questions and answer them. When I went to do, the general is the Week 1 with an account to ask questions, weeks 3 with another vest to reply, week 5 and then landed the question of the account to the vest answer for the best answer. There are certain intervals, and the IP of questions and answers is best not to use the same. This is not easy to find when doing a lot of advertising stickers.

Four: Traffic interchange, resource Exchange

This is also the promotion I have mentioned before, the promotion of traffic interchange is also used in small and medium-sized sites. In particular, some of the entertainment site has a certain flow. Frankly, the flow of exchange, that is, with PV to change IP, and then increase the number of ads clicks. Because the current network advertising is based on independent IP pay, so more PV, the most is increased the number of PV ads, but will not obviously increase advertising revenue. If two sites have 2WIP respectively, by means of traffic interchange, 5000IP interchange. So two sites have 25000 IP to click on ads, than the simple 2WIP clicks of the number of ads certainly more. But the same to the site PV has a certain impact.

Traffic interchange is more suitable for the user type, but the product has differentiated site. For example, make video and make music website Exchange. Do the image of the site and do entertainment information Exchange users. Professional web site can also be in this way, but the number of traffic interchange is relatively less, but can be a little more. Detailed about the flow of the extension of the article you can see I have written before these two: Traffic Interchange promotion: http://www.muchangqing.com/post/9.html

Traffic Exchange Promotion: http://www.muchangqing.com/post/45.html

Five: Mass mailing, QQ Group Publicity

These two kinds of promotion to compare rogue means of promotion, but look at some friends of the site to share experience, through such promotion also obtained a good flow effect. The key is that these two promotion methods also do not need to spend money. Online have a professional mail mass, QQ mass software. If you can send a large number of messages, such as 10W mail every day, assuming that there are 1/100 success rate, every day can also come to 1000 IP. Of course, your advertising content to do more attractive talent line. Because these two methods are too rogue, I have not been seriously tried, failed to achieve the ultimate.

I have not practiced, so I can not guarantee the effect of how good. But listen to some of the friends who have done this promotion, the effect is good. Mass mailing is mostly aimless, but the promotion of QQ group, if they are willing to spend time, their own website products related to some QQ group add a hundreds of, and then put the advertising article to write a little better, so that the targeted mass, user conversion rate may also be very high. I used to do animation forum, go to some animation group pulled users, but I used the strategy is, specifically to find those who do not have their own Forum animation group, the first group master, let the group to lead the group below to my forum camp.

Six: to SNS website promotion

SNS type of website is very popular now, campus, happy these websites also all hoard a very many users. Once read an article on the internet, the SNS website is from the Web site navigation, search engine after the next site user's entrance. That is, some users directly on the SNS website to pay attention to everything he wants to see. Do not need to open the Web site first, do not need to search the search engine first. Go to SNS website mainly has 2 kinds of promotion way.

1:sns Friends Word-of-mouth Communication

Their own diligent point, go to a few people gas SNS website targeted plus hundreds of thousands of users. Then select the appropriate soft text to publish in your own journal. Let some of your friends share, so that many people are concerned about your article, attention to your site, attention to your products. I have a lot of friends around the SNS site to do so, but also do not very extreme. For example, my own blog is often in the SNS website promotion, you see my blog on the right side of the poll will find. Through the home, 5G and other SNS website know my blog crowd is the most, up to 30%. So I firmly believe that SNS website Word-of-mouth promotion is certain to have the effect. This promotion I have not seriously to do, because I feel that the promotion of their own blog, no need to go to SNS website to do so extreme, so that people dislike.

2:API cooperation

If you or the following employees have a certain technical strength, you can develop some and their own website products related to small plug-ins, inserted into the school, inserted into the home. As long as there are open API SNS sites are plugged in. Now many websites are doing so, go to the school to see which open applications, many are small sites to provide, and above all more or less have to hang their own website ads. And the earlier the market to do the better, a lot of SNS sites are just beginning to try to develop APIs, audit requirements are not particularly stringent. And so on after doing a lot of sites, and then want to plug into the SNS website is difficult.

It was originally intended to put the promotion of not spending and spending in one breath said, but no money is written so much. So need to spend money to promote or stay until next write it. The article was written too long, also afraid that everyone did not have the patience to read. Today, a lot of things are a cliché. In order to have a little novelty, I have today specially added the question and answer website and SNS website promotion. These two are also what I have been trying recently, and have not written before. People still remember my words, do not underestimate any of the above promotional means, the key to see if you can do the ultimate, if you can do the ultimate, I believe that any one of the above promotion means, can give you small and medium-sized sites to bring very considerable, very valuable, very targeted users and traffic.

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Thanks to the author of this article mcq0544 (www.muchangqing.com) feeds

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