Mouchangqing: Then look at the video site of the SEO data analysis

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

At the beginning of 08 I wrote a series of video web analytics articles. such as: "Alexa analysis" "Brand Promotion Analysis" "SEO Data Analysis" "promotional means analysis" and so on. Now, after 2 years, a lot of changes have taken place. It would be very interesting and meaningful if you were to analyze it again. Take a look at this 2 years video site What happened to the change, today, first write "video site SEO data analysis", to see which video site is the field of "The King of SEO."

08 analysis of the most popular TOP6 video site, respectively, "Youku" "Potato" "Cool 6" "I le Net" "Six Rooms" "Popcorn." Now the "Six rooms" and "popcorn" sentiment has slipped so badly that it has lost the need to come up with analysis. So this time, the "popcorn" "six rooms" were removed, and 3 new video sites with more than 2 years of fire had been added. Respectively is "thunder See" "Sohu Video" and "exciting net", this year only appeared rookie "odd Art" and "CNTV" because the construction station is not long, so this time is not in the scope of analysis.

One: Popular TOP4 video related words in Baidu, Google's ranking situation

Figure 1: Latest June 19, 2010 data

Tips: There is a "red" representative is ranked the highest one, convenient for everyone at a glance. There are + numbers that represent the top 10 of the search engine, not just once. For example, the keyword "funny video", Baidu ranked 2nd and 4th sites are Youku's Web page.

1: Why choose these 4 words

These 4 are all familiar with the video related words, respectively: "Video" "Funny Video" "Beauty Video" "Movie." This 4 words next to the number, is this keyword is my calculation of the average number of searches per day, that is, you know Baidu index. The 4 words have one thing in common, that is, video-related, but not with a certain video site has a direct link.

Will search these words, generally have more original needs of video users, they do not fixed to which video site habits. So this part of the user, is each video site, can also fight for new users. More meaningful than the users who search the site's brand words. So the common related words of these videos SEO is also very important.

Compared to Figure 2, you will find that the "video" this keyword 08 years of time every day there are more than 5W people search, and now only 1 W people search every day. Can be seen at any time the development of video sites, before a lot of habits to search the original requirements of the user, slowly changed to the specific needs of users, but also more than before the use of search engines. may have been a lot of habits to search the "video" keyword users, is now accustomed to search for a certain video site brand name, or search "funny video" Such a more purposeful keyword.

Figure 2: Reviewing the SEO data for several video sites April 6, 2008

2: Youku continues to lead, cool 6, potatoes cling to heel

Compared with the 08 data, Youku remains in the lead. In 08, "Beauty video" This keyword is still behind 酷6网, now the word has more than cool 6, ranked Baidu 2nd position. Because "video network" "Video site" "Online video" and other words I think the search volume is too low, so this time I did not take out the analysis, if you go to search will find, or Youku continue to stay ahead.

Potatoes as a pioneer of the domestic video site, but the "video" This keyword has been unable to row into the first page of Baidu, we must feel very strange. The 08 analysis of the reason is that Tudou's title there is no "video" This keyword, so "video" this keyword ranking up. This two years potatoes on the site title has also been modified, in the Titie has repeated 3 times the word video, but the ranking is even lower. The owner of the potato SEO should look for the reason.

3: I le net, Sohu, Thunder, excited also need to work hard

I am happy network SEO compared to the back 3, in fact, much better. It belongs to the middle of the midstream, worse, worse. But compared with the 08 data, I have a few key keywords are down. Super popular words like "movie" are not visible on the first 10 pages.

Again, the excitement of the net, 07 I know this site, but at that time the excitement of the network in the industry is very general, Alexa ranked also in 2000 outside. The last 2 years of exciting network suddenly started to fire, some of the Web site cooperation to make a sound, Alexa rankings also straight up, the latest Alexa rankings have entered 500. Excitement net This two years brand fame rose, website popularity also continued to rise. But SEO data is miserable, in the TOP7 video site is the worst. 4 key words in Baidu Google rankings, the highest is only 31, than Youku and potatoes the lowest keyword rankings are still low. But in turn, on the exciting network is also a good thing, they are SEO, there is a lot of room for growth, there are opportunities to get more new users from this.

Second: Hot movie keyword Baidu seo data comparison

08 did not analyze the hot movie, TV series keyword ranking situation, there is a bit of regret, so this time must be added. It was only 08 when the key words were the Gateway Entertainment channel column. If the heart of a friend will remember, the previous search for some of the key words, the homepage appeared on the site, most of Sina, Sohu, NetEase and other entertainment channels on the TV series presentations. And now search the key words of the TV show, most of them are video site's play album.

If the previous "video-related words" SEO, mainly rely on the site's long-term weight accumulation and the increase in the chain. Those sudden hot "movie" "TV" can be optimized to search engine front, but also to see a video site SEO strength. Because it is more difficult to optimize these keywords, but also to obtain more traffic.

1:top video website Hot movie keyword Baidu seo data comparison

Youku continues to lead, followed by the Thunderbolt

Examples of the 5 movies, Baidu is the most popular movie list of 5, are also in theaters or upcoming films. For example, "Kung Fu Dream" "King of Gun King" These 2 films are not yet released film, if the release, keyword search volume will be further improved, there is great potential. I just went to see the next day Baidu movie list, the 2 movie keywords than 19th and rose a lot. In terms of movie keywords, or Youku stay ahead. Of the 5 films, 3 are ranked highest in Youku. In addition thunderbolt look also has 2 movie keywords ranked highest.

Video Veteran keyword ranking stable, rising and comer ups and downs

Through these data, we also found that such a phenomenon, such as "Youku", "Potato" "cool 6" and other video site veteran, basically no matter what keyword can appear in the first 10 pages, this with their long history, the site is high weight, rich content has a great relationship. and Thunder to see, exciting video is to go extreme route, or a keyword ranking is very close to the front, or the first 10 pages are not seen.

2:top video website Popular TV series keyword Baidu SEO data comparison

Cool 6 lead, potatoes, Sohu video followed by

The keyword optimization of TV plays is more meaningful than the movie words, because the TV play has a long period and more users. For example, now the highest "palace scheming" search volume has 12W, in my impression is not much, remember some of the popular TV series, daily search volume can reach more than 30 W. Through the image of the red, we can clearly see that the hot words in the TV series, cool 6 and Tudou accounted for the obvious advantage.

Here in particular, Sohu video, if the single watch Sohu video SEO, can be said to be very poor. But search these movies, the key words of the TV series, often can see Sohu entertainment figure on the first page. Sohu Entertainment through the TV column, and then the user led to the Sohu video. And Sohu's several video-related channels, such as Sohu Video, Sohu Podcast, Sohu Entertainment broadcast, Sohu Sports video and so on, are video-related channels, but the level 2 domain name is different. Thus also causes the keyword weight to disperse.

Baidu Open platform, the first advantage of copyright resources

We can see that 酷6网 has 3 movie words ranked by the front, are relying on Baidu open platform for cooperation. This is basically out of the site's own SEO capabilities. Do not say that Baidu did not choose and cool 6 cooperation, but the first prerequisite for cooperation to ensure that the site has such content resources have the opportunity to join the Baidu open platform. It seems that the previous cool 6th said that the purchase of 70% of the popular film and television copyright, now has been effective.

This time, the movie keyword analysis, also in the way of the "odd art" and "CNTV" ranking. Most of the first 10 pages of movie and television keywords, basically can not find these 2 sites. But there is also a popular TV series ranked in front of Baidu's position, are due to join the Baidu open platform. For example, "Every Night Like a dream" odd art on the line in the Baidu first position, is because of Baidu development platform to help, can successfully superior. At the same time also see "Odd art" and "CNTV" SEO optimization of the road, but also to do a very large effort, if simply rely on "Baidu open platform" to get the flow or too little.

Third: The number of videos included, the number of pages included, the reverse link number of the simple comparison.

Youku in the number of Web pages or the preservation of the absolute advantages of Baidu Web pages and Google's Web site is the highest volume. Baidu's web page includes the advantages of the number of more obvious. In Baidu video included potatoes have been occupied by the advantages of Google Video or I am the most music network. Yahoo Reverse link number, Sohu Video channel is the highest, but most of the link is given by Sohu, if you remove the reverse link with the site, Sohu video channel outside the chain is not the highest. Conversely, Youku has an absolute advantage in the number of sites outside the chain, perhaps this is one of the reasons for the high ranking of cool keywords.

Excited video and Thunder look no one option prevails, need to make a good effort. In particular, Thunder look, I still query the xunlei.com of all the channels under the number of pages and other sites have a big gap in the video included in the number is also the lowest in Google Video is not even included. Also indirectly explains the Thunder to look at the video content resources is the least, needs to strengthen.

Through the above keyword ranking, you may also find a phenomenon, basically no video site keyword has ranked first in Baidu. I believe we all know that the first position, basically by Baidu Video occupation, in this will not do more analysis.

Four: Finally talk about the meaning of writing this article

Today this article is not the analysis of these video site is how to do the SEO, this is not good analysis, I can not stand that height. Today, the main analysis of these video site surface can see some of the SEO data, so as to understand the video site through the search engine can get to the traffic situation. Although we can not let you know how these video site specifically how to do the SEO, but can let you know which video site to do the best, interested friends can further study the reasons.

I also simple statistics on the top of the keyword Baidu Index, add up to a total of about 70W search times. And these keywords are only a chestnut, and video-related keywords are still very many. For example, the popular film and television words, I only today for example 5, through the Baidu film and television clouds list you can see more. If all the video to watch the behavior of the keyword added up every day in the Baidu Web page on the minimum of 1000W search. And not only Baidu Web search, as well as Baidu Video search, has not been counted on Google's search volume, these several places also have very large traffic.

If a video site to do SEO well, at least get 1/10 of the above users, that is, hundreds of potential video users. So the video site to do SEO is very meaningful. Remember 08 wrote the SEO analysis of the article, there are several well-known video sites I introduced SEO talent, just good SEO talent is really hard to find, in this I do not specifically say which site.

Through this analysis also found, exciting nets, Thunder look, Sohu video website seo status quo, can be said to be miserable. Although they have been very famous in the industry, but the site optimization of this piece, but also to strengthen. They are now the worst performers, but also the biggest growth space, there is also the opportunity to search engines to obtain a large number of new users. Such a situation is bad and good.

Through this analysis, I believe you also see the importance of the SEO on the video site, if you do a good job of SEO access to hundreds of users, can save how much advertising fees, I believe we all know. Each video website believes has become the industry ON1 belief, wants to become the industry first, needs each aspect to be exhaustive. If there is a chance, I hope to do a similar analysis 2 years later, to see who was in the video field of "The King of SEO."

Today I accidentally wrote more than 4,000 words, than I 08 that a lot of long-winded. Finally thanks to have the patience to read the friend, hope this video website SEO data analysis can have a feeling to everybody.

2010-6-21

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/267.html (reprint please keep)