Mouchangqing: Through glutinous rice network analysis microblogging site popularity status quo

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In the morning on the micro-blog to see someone say that the number of glutinous rice net group buys unusually much, feel the suspicion of forgery. said that there are now more than 1W people to buy, according to the current number of group buy increase, reached the limit of 14 hours, there will be more than 13W of people buy, feel too fake. It is true that there was rarely a group buying site can reach so many group buy number, and this glutinous rice net only opened 2 days, such data, any who look has the suspicion of forgery.

Figure 1:136430 of people who bought the night 10:20

Because of the comments on Weibo, it also caused my curiosity to go to the glutinous rice net looked down, through the above figure we can see clearly the merchandise, is worth 40 yuan of the film package. My friends who pay attention to my microblog know that I often mention going to the cinema to see movies, so I really like watching movies. Every time to save money, I choose the movie theater to play Half-price time to see. But in this way, each time 2 people have to spend at least 70 yuan, in the event of a minimum of 3D film to 100 Yuan. If the cost of popcorn and beverages is more, but I usually buy a bottle of mineral water quietly brought in. This sticky rice net 40 yuan movie package, really attracted me, let never buy I also echocardiography, their first group buying experience dedicated to the glutinous rice net.

Such prices, as long as in Beijing have to see the demand for white-collar workers, I believe will be tempted to buy, do not buy really stupid. Can be seen as long as the user's grasp of the public demand, the price is low enough, indeed attract a lot of people. Only such marketing may also be able to do 1 times 2 times, so as to meet the needs of the public, and ultra-low prices can not often have, thousand oak this may be a lot of money to go in, as an event marketing flower advertising costs it.

In front of so many, but not my blog today to say the point, because the above things, there are too many peer concern. I just repeat, if it is purely for this low-cost event marketing, I will not write this blog. Today, mainly to observe the sticky rice network of some data, found that can indirectly analyze some micro-blog popularity status quo.

such as: glutinous rice network in the bottom right corner of the "pay attention to us"

Do not know how many friends have noticed glutinous rice net right corner of the "pay attention to us", during the day I click to see the next, found that this is sticky rice net open in the "Sina" "Tencent" "Baidu Bar" "watercress" of the official micro-blog. At that time I remember the sticky rice net Sina Weibo also has only a few fans. The 4 glutinous Rice Weibo has a common ground, is not published a word, also did not take the initiative to pay attention to a person, may also be the same time registration, the same time hanging in the sticky rice net home is recommended.

During the day, 4 glutinous rice microblogs were empty, with few fans listening. In the evening I came home to look at the time, found that the 4 glutinous rice micro Bo Although still not published a word, nor was certified. But fans, listeners, and followers have obviously increased. Under the same recommended conditions, the increase in the number of fans through each micro-blog, but also indirectly reflects the popularity of the microblogging situation. Will come to the glutinous rice net buys the movie ticket most is the Beijing white-collar worker, through this can understand at least, these 4 Weibo affects Beijing white-collar user to have how many. Indirectly also can know, Beijing's white-collar most often on Weibo is which one.

Figure: glutinous Rice net in Sina Weibo and Tencent Weibo's popularity status (data until 8:20 at night)

The number of followers of the sticky rice net on Sina Weibo is obviously more than the number of the sticky rice net in Tencent Weibo. Although I am a loyal supporter of Tencent Weibo, I have to admit that Tencent Weibo has a gap between the user base and Sina Weibo. At least in Beijing white-collar this user group influence, still less than Sina Weibo. The main reason is that Tencent Weibo is not yet open to register, and also see how much resources Tencent is willing to spend on micro-blog.

such as: glutinous rice net in Baidu I bar and watercress fans number and attention. (Data is due 8:20 at night)

Through the above figure you can also be very obvious to see, in the watercress pay attention to glutinous rice net of people, obviously more than sticky rice net in I bar fans to many. This data gap, I personally think it is not because I bar the user base is lower than watercress, but mainly the user groups suffer. Douban We all know, is mainly a group of white-collar place, and I stick or infatuated with star students more. Because the glutinous rice net this time the consumer user mainly is the Beijing white-collar mainly, originally took the white-collar user primarily the Douban, the nature has the superiority in the user group. Therefore, it is not surprising to pay more attention to the sticky rice net than I douban.

Originally very do not want to write this article, because who looked, will feel is to glutinous rice nets do ad, afraid of others misunderstanding. But I write a blog sometimes to see the feeling and inspiration, suddenly feel that there is a good material, will not help to write to share with you. So at the risk of others misunderstanding is the suspicion of ad, I still write this article. Today's biggest regret is not able to write in the 10 hours before the end of the event, after writing this article has been 11 o'clock in the evening 20, the activity is about to end, no timeliness, the article is not so interesting. This is also to give their own lessons, do things can not take care of the former, to worry about other gossip. Like blogging these things, you should go according to their own feelings, to be the most authentic self.

2010-6-23 23:20

This article first address mouchangqing Network promotion blog: http://www.muchangqing.com/post/268.html (reprint please keep)