Mouchangqing to explain 酷6网 's popularization means

Previously wrote "Talk about my familiar http://www.aliyun.com/zixun/aggregation/35637.html" > video sharing website Youku, continue to write this series of articles today. I was in the former company and 酷6网 have very close cooperation, and cooperation is very happy, private and cool 6 friends are also better. Many are particularly good friends, such as "Wood Ants" "Heart" "Sawada" and so on. So I am also very familiar with 酷6网, so introduce the 2nd video site, first say cool 6.

酷6网 gave me the most profound impression of two points: 1 is to promote cooperation to do a particularly good (do not spend money, less money, like to get a lot of traffic). 2 sales capacity is particularly strong (there is no shortage of advertising). I think this is cool 6 can rely on a small amount of money to go to the foundation of the present guarantee.

One: the promotion of 酷6网

Because they are doing promotion, so the video site is the most concerned about this, so first of all, I am familiar with. Cool 6 CEO has always said that the early start of the 200W capital, this money is not enough to buy the server, how to do without money in the case of promotion. Because of environmental persecution, let 酷6网 in the promotion also spent more thoughts, and other video site out of the different promotion routes.

Original Alliance

Cool 6 does not look like any other video site in the early days to find a large number of Agent alliance advertising. But to create their own set of promotional models, users through their own uploaded video ads show the number of times and cool 61 to enjoy the ads split. At that time I went to Baidu paste site search "Ku6" this keyword, obviously more than other video site links. Because of the temptation of money, there are a large number of netizens spontaneously to promote their own uploaded cool 6 video. Many netizens through cool 6 release original video, share to the high cost of advertising to the monthly income of tens of thousands of dollars, higher than the income of work. Like Cool 6 was the slogan of the time, rich people to earn together.

Web site Merge

Case 1: Cool 6 is very smart, at the beginning of the site when the popularity of the "Wood Ant Forum" merged. At that time the input mumayi.net directly is jump to the cool 6 first page, the wood Ant and the cool 6 domain name also binds together. Attentive friends may find that for a long time mumayi.net and Ku6.com's Alexa rankings are the same. And then through the wood ants Forum put a lot of cool 6 video ads, so that the cool 6 of the first batch of traffic, but also to make the site ranking more good-looking.

Case 2: After a year of 酷6网 development, the combined drama was staged again. A U9 network that specializes in online gaming information is merged. The form of cooperation is similar to that of wood ants. At that time also has a domain name to jump directly to 酷6网, in U9 Online has a lot of cool 6 ads. U9 domain name also and cool 6 have binding, careful friends will also find that at that time U9 Alexa ranking is the same as 酷6网. But now it seems to have ceased to cooperate.

Traffic cooperation

In the absence of funds, cool 6 is what kind of promotional methods are trying. Flow-swap cooperation is one of them, I was in charge of video search in the former company, Cool 6 is the largest partner here. At that time, video search traffic, a large part of my guidance to the 酷6网, of course, 酷6网 to our traffic also a lot. At that time PPS and 酷6网 also have a lot of traffic interchange cooperation, I was found that cool 6 and PPS cooperation, I took the initiative to PPS to do the cooperation, and then PPS has been my side of the most stable one of the largest partners.

Forum Promotion

Large commercial websites rarely use the means of forum promotion. But in the case of lack of funds, as long as the means to bring the target users will try, which I admire the cool 6 point. As far as I was aware, Cool 6 had a small team doing this and could get several watts of IP from the forum every day.

Channel cooperation: The most impressive is cool 6 and netease cooperation, early time cool 6 has in the NetEase content page on the bottom right side has a advertising position. Later with NetEase had a greater cooperation. Directly in the NetEase column navigation hung a cool 6 link, in NetEase home also opened a region recommended cool 6 video. At that time, I still feel strange, has always felt netease and my net relationship should be better, why and cool 6 reached the website. Thus also see 酷6网 business cooperation ability.