Mouthful "user experience", are nonsense, listen to users how to say!

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Now the Internet industry, regardless of position level, mouthful is "user experience", just layman, say not practice fake handles. A senior user tells you "user experience" is a very good, listen!

"The user experience, called UE, is a purely subjective feeling that is built up in the user's use of the product," experience. But for a well-defined user group, the generality of its user experience can be realized through good design experiments. "--Baidu Encyclopedia

First of all, if you are in the Internet industry, regardless of job level, full of "user experience", can only be described as a layman, Light said not practice fake. I'll tell you three stories about what a "user experience" is.

A slow story "Xun"

If the internet shopping, I am undoubtedly senior, whether from the time or from the degree of dependence. Five years ago, Xun just started, and the packaging was also used in Japanese-language plastic bags, I began to experience. The boss is a person in the electric business, so five years ago has been to the point "the core of the electricity business is Service", at that time, Xun is fast, two-hour delivery, buy a toothbrush is free.

A few years later, was bought by Tencent, I also praised Pony's eye view. However, may be the performance of the pressure, the category line more and more long, shopping malls (platform) more and more flavor, delivery speed is no improvement. The day before yesterday ordered two bottles of shampoo, incredibly Shun Feng send. You know, Shun Fung Taobao is "tall", to a day to send the selling point of the enterprise, it is not an advantage. In this story, Shun Fung on Taobao, is beyond the user expectations, on the Xun is lower than the user expected.

Good "user experience" is not a fancy site, not a new domain name, not a variety of artificial holiday promotions, but really is to meet the user's expected service!

Story two "micro-letter"

IOS7 changes in the UI and in the way they operate are very difficult to adapt to at first. App changes its mode of operation according to Apple's requirements or suggestions, to fit. Micro-letter is no exception, installed a new version, a long time do not know how to delete the message, the custom of the uniform, can not find, the deletion of a person is very depressed. One of the golden rules of "user experience" is "respect for user habits and cultural differences". China Internet more than 10 years, no successful foreign monks, the reason for the receipt is: Do not respect the user's use of habits and cultural differences. Plainly, since think of Bai Fumi, ungrounded gas.

Good "user experience" is not a personal high-end atmosphere, but in-depth masses, to understand the people willing to abandon the narcissistic shell, do dirt, vulgar, Jane's inner shell!

Three flashes of the story "Alipay"

There is no denying that the old horse has been trying all kinds of pure business products, join the social. The last six months and colleagues in the board to eat lunch, AA system of the bill, created a pay treasure face-to-face pay and transfer of hot. But the problem comes, pay 10 times in person, there are always a few unsuccessful, perhaps the voice print recognition is too fragile it; unfortunately, the transfer of the same problem, clearly selected contact person is correct, the network is normal, but is unable to click to confirm payment. Later found that the problem is still contact, the other side account selection, must be associated with the real name to complete the transfer.

Good "user Experience" represents the stability of the system at all times, a product is available first, the second is easy to use, the last is easy!