Move forward together, mobile internet era

The advent of the mobile internet era has also brought countless problems, how should the relationship between operators, hardware manufacturers and internet companies be maintained? Competition or cooperation? What is the Government's attitude towards this emerging market? What direction will the mobile Internet go in the future? How do you create the hottest apps?

In the 2012 Guangdong Internet Conference Professional Forum of the Mobile Internet Summit, on the "network era, mobile style" This theme, respectively, from the government, operators, hardware manufacturers, internet companies and other representatives of the Department to discuss enthusiastically.

Operators: The helplessness of state-owned enterprises

Shenzhen Yi Search Technology founder Wangxi talked about the opening of telecom operators, very excited: "If the operator is not open, closed, it is only a dead end." "The views of Xu Guoxiang, chairman of the digital Technology Board, can be used as an argument: in the mobile Internet development, operators to achieve voice to traffic transformation, the dominant force is growing, on the one hand can be customized mode to dominate the mobile phone industry, such as the control of technical standards, on the other hand, its product chain is bound to become increasingly open, cooperation will be the mainstream trend.

Rely on the flow, means that rely on the application, the operator's own strength is not feasible. Chen Jinchao, Deputy chief engineer of the Ministry of Industry and Telecommunications, said that operator value-added services have been replaced by internet companies or new models, while the flow value of bandwidth demand growth is declining, forcing operations to reshape industrial value chains and relocate.

Yang Chengzhong, deputy general manager of China Unicom Guangdong Company, said very directly: "The internet has a number of cultural, institutional mechanisms, people, resources and technical factors, if the exclusion of the top two, the Unicom split into several companies, Unicom can do better?" Yes. "But obviously," the previous two unicom many predecessors have been unable to break through years of efforts, so in the foreseeable future, Guangdong Unicom choose to do their job, that is, to provide access, platform services and value chain integration. The words reveal the helplessness of state-owned enterprise reform.

Hardware manufacturers: With the help of China market development

Huawei is the only hardware vendor in the forum to engage in interaction. Li Changwei, Vice Minister of strategic planning, said China Mobile Internet development is not weaker than in Europe, only in the United States and Japan and South Korea outside the position, from 2010 onwards to enter the golden era of mobile internet, from user groups, developers, cloud management system capabilities, capital strength, innovative environment have the world's leading industrial potential energy.

Zhang, deputy general manager of China Telecom's Guangdong company, talked about "fake broadband". He said that Guangdong province to promote broadband speed up the process, has increased the speed of 11 million users, optical broadband port has exceeded the ADSL port, but the actual speed of the areas involved include networks, applications and equipment. In addition to the operator's network, the application layer and the user device layer are connected with the speed. "In terms of telecommunications, the physical layer network is up to speed," he says. ”

Internet companies: Entertainment turns to business

Cool Dog Music chairman and CEO Shei Zhenyu's understanding of the mobile Internet is that there is no essential difference from the traditional internet, and the last is the same network. The growth of mobile users is not at the expense of PC users. The mobile internet is not a substitute for the traditional internet, but an extension. And for entrepreneurs, Shei Zhenyu suggests not to try to do what giants do, like search, but to focus on life and innovate on the application level.

Xu Guoxiang that internet companies need to intervene in the mobile phone industry to build Internet handsets. He believes that the real internet phone should be the leading or deep involvement of internet companies to use, content and service to drive hardware sales, the mainstream market-oriented mobile phones.

In addition, he revealed that a 100% mobile internet phone will be held 12:21 noon on December 21, online conference, the phone will be the first internet giant and telecom operators of the joint customization of mobile phones, Internet service marketing to pull hardware sales.

And the participants think that in the next few years will be the application of fire, the game remains an advantage, but the trend from entertainment to business, social services, video, mobile office, E-commerce, personal life digital education, health care, insurance and other more life-oriented applications will be more commercialized, while providing users with the convenience, for developers to bring revenue.

Government: Ex post facto intervention

Chen Jinchao made a keynote speech. Prior to his interview in the media, he had revealed that the ministry "to the third party platform into the management, set up to record, the operation to be supervised." "The result of this remark was misunderstood by the media, thinking that the APP audit." In this speech, Chen Jinchao talked about the government's regulatory principles for mobile Internet.

He thinks the government should encourage innovation and moderate prudence. In the course of the operation, the government should not rush, or it may inhibit innovation, the lack of guidance to the competitiveness of help. The Government should establish a three-dimensional management system, when referees instead of athletes, even coaches, through the allocation of resources, investment and financing mechanisms, fiscal regulation to promote the industry. In the way, since the future of the mobile internet market is more unknown than known, the Government should intervene afterwards rather than beforehand.