Absrtact: 11 is a double 11 before the last promotion of the big season, this year is more unusual, Alibaba listed in the NYSE ignited the Chinese electric business world of hope. 11 will be double 11来 before the first warm-up game, Jingdong, when, Amazon, 1th
"11" is the "double 11" before the last promotion of the big season, this year is more unusual, Alibaba on the NYSE listing ignited the Chinese electric business world of hope. "11" will be "double 11" before the first warm-up game, Jingdong, when, Amazon, Shop No. 1th and other domestic large-scale department stores have no discussion, the local market for farming the United States, glutinous Rice Group purchase Lanzhou station, three-dimensional mall, Gansu Taobao Pavilion equivalent city site has its own exerting force, to explore the Lanzhou people's "11" consumer market, Promote the combination of online purchase and offline consumption.
Movie: "11" Cinema market by group buying giants "grab seat"
Compared to the "American group" "Glutinous Rice" two big group buying giants "11 war": The United States Regiment appears "cloud Light Wind Light", only a "9.3 yuan to see the film" of the "11" promotional, but glutinous rice this is really hard to fight, the same city all kinds of group purchase list almost all have for "11" "Full return" or "full reduction" promotional activities, and the goal of a clear beach " 11 "Consumer market-a number of preferential activities are required to be on September 29, September 30 before the order, and then" 11 "period again to store consumption. In the two major group buying site focus on the movie ticket promotions, the United States to use a limited way to grab tickets, individual designated films to the minimum price of 9.3 yuan, and glutinous rice again played "Time War", in the September 27 to 30th "Warm-up game" launched the whole point "seconds kill" "snapped" activities, October 1 to 7th is part of the film " Exclusive seating "and" 20 "activities.
Native: "The fruit and vegetable gift Army" joins the local electric business war
With the construction Bank of good business, Taobao Gansu Museum, Lanzhou Bank three-dimensional mall operation, Lanzhou local electric dealers this year also gradually began to join the "11" online commercial war. Compared to the other two online shopping platforms, three-dimensional mall on the "11" promotional preparations for more active, September 25 from the official launch of the promotional program, and the front stretched to October 17, the introduction of agricultural products, cereals and oils, meat, fruits and vegetables gifts, snack food and other categories of some 34 commodities "war", Played a minimum of 30 percent promotional ads. Reporters noted that the "11" period to visit relatives and friends of the festive habit, three-dimensional mall's promotional catalogue included at least three kinds of products, including 7000 grams of vegetables from Lanzhou Bluestone Bay vegetables Professional cooperatives, the Yuzhong in the Rong fruit and vegetable Company's holiday "full 50 minus 25" Optional pack vegetable gift Package, And an upscale Apple gift box from Jingning.
Reporter careful comparison found that, compared with the Lanzhou local electric dealers are in the exploration phase, with the main fruit and vegetable and other agricultural and sideline products, such as daily orchards in Beijing-Shanghai electric business has become more mature. In response to the "11" Market for "face" the special needs of consumption, Shanghai's import fruit electric platform-every day the orchard launched a timely 158 to 328 yuan different consumption levels of the gift box, but also have the same price coupons online sales. Fresh agricultural products mainly to hit the high-end online shopping platform-the original Life network will promote the end of the day card in September 29, yell consumers in the "11" before stockpiling goods, launched the "fruit 99 minus 20" and other promotional activities.