Movie website Traffic Promotion way: resource integration let traffic share

Source: Internet
Author: User
Keywords Film traffic

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In a market development process, must experience the operator "from less to more" and "from more and less" development trajectory. In the process of developing competition in a certain area of the Internet and the market's website, the same proof of this law, the film site, for example, in the early development of the market, due to the number of similar sites, so many early owners with the SP, ringtones and other mobile phone business and advertising league make a big profit; followed by more and more webmaster to join the competition, so that the surplus market resources become tense, so that money is not as easy as the original. So after a few years of development, accompanied by the fall of some movie websites, gradually formed a relatively stable development situation, after the market of the fittest, film market competition tends to stabilize, but there are still new sites every day, the old site down. Facing this competition pattern, the old website dare not have the slightest lax, because once lax means may face the development predicament at any time to fall down, and the new website is treading on thin ice, because behind has the renewal website in catching up, front also must face with the old website competition pressure, At the same time stationmaster's expense expense and the energy cost all lets the new stationmaster dare not take lightly.

How to quickly take a firm foothold, how to let the flow of steady growth, these are undoubtedly the new and old film Webmaster are most concerned about the problem. Only to solve the problem of promotion, to solve the bottleneck of traffic growth bottlenecks, in the fierce market competition in a firm footing, to become the "survival of the remainder" of the winners.

Traffic sharing--maximizing the utilization of traffic under resource integration

In the promotion of the website, stationmaster each other end than benefit to share, cooperation win the result big. "Passive than active", and similar sites to share traffic and then get more flow returns, no doubt can be limited user traffic multiplied. It is guided by this concept and inspired by the recent emergence of the film resources Integrated Flow Exchange Promotion Alliance (http://union.9234.com/) to make full use of traffic sharing, by joining the movie site in the Alliance to deploy the code on their own website, to achieve a lot of traffic to visit the site to use, 1.5 times times the return on traffic from other sites within the consortium. This concept and practice not only through the integration of resources to effectively increase the number of traffic utilization, but also to ensure that the flow of high pertinence and high-quality. and strict site security audit, the specific flow of the background monitoring, the promotion of access to additional traffic, permanent outside the chain position, code speed and graceful display of the function to ensure that the league film site's interests and security. Through resource integration and flow sharing, new stations can quickly bring more high-quality traffic for the old station to break the bottleneck of traffic promotion, to achieve a new breakthrough in the promotion. This kind of traffic Exchange Alliance applies not only to movie websites, but also to other types of websites.

Each other--promotion will eventually sink into bottleneck

The most common in competition is "behind closed doors, the means and methods of each other, the same field in the same market in the different competitors, in order to compete for the market, have been wary of opponents, fearing that opponents from their own here to dig a customer, a little traffic, but this mentality is not conducive to their own development, But also violates the Internet Market customer marketing law. As a webmaster, it is necessary to clearly understand that the Internet is the reason for its prosperity is the diversity and free sex, once users in you do not get what they want or not satisfied with the services you provide, you can quickly find your competitors, to find more satisfactory service to him. So in vain to retain the user alone, the idea of exclusive resources is wishful thinking, do not understand the user psychology, contrary to the characteristics of the typical network, this approach will eventually lead to the promotion of film Web site into a bottleneck, traffic in the arrival of a certain bottleneck can not break through, and then fall into decline. After all, in the whole market, than you do good opponents are many, the user's loss is also very common and normal, to get the flow of ascension is bound to break this idea and practice.

Only to get out of the little place of each other, and peer cooperation to win, can really make full use of traffic, the user's value maximization. After all, even if you don't guide users to other similar sites, users will find more choices themselves. In fact, in the competitive philosophy of the market, it has never been just a mere "hostile competition", but more of an "Allied competition" after the development of a relatively stable phase, such as the current popular event Pepsi and Master Kang's Alliance in the beverage market, in order to ensure their respective interests, Maximizing the benefits that the market can bring, full of limited customers in the market to explore the unlimited value of the truth to switch to the Internet site competition, we can clearly see in the fixed market, the integration of resources to share the site's operators can bring more benefits, After all, in the limited flow and can again magnify the use of traffic between, the intelligent webmaster will not miss such a development opportunity!

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