Movie site operations should be both mobile and PC-side

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The movie site went through a wave crest and trough, and now it's a smooth period. Although the state stipulates that the film website needs audio-visual license, there is still a large number of film sites without these documents on the Internet. Let us not discuss these topics, directly into the author today to share the operation of the movie site.

Movie Site webmaster Friends want to have an understanding, now the film site for users do not just for the PC end users, in people increasingly inseparable from the mobile phone, the mobile phone to watch the friends will only be more and more, so the site must be on the mobile side of the user page optimization. And the author of the film site operating mode is this:

First, the site's mobile phone page optimization

As mentioned above, in the mobile phone to see the movie users more and more, how to do a good job on the page phone-side optimization is also a key point of operation. If the station friends will not carry on the website handset design, may use the Webmaster Platform tool to carry on the operation, the Baidu Stationmaster platform has provides the PC end website to the handset side Site tool, free. Second, the choice of playing software is also very important, the best can be directly clicked to play without the need to download the type of software, which is very helpful to improve the user experience.

Second, the micro-letter public account of the thematic account establishment

The premise of setting up a public account is to have 500 fans, so you can apply for a public account if you have 500 of your accounts. And on the topic of choice, you can choose horror, funny and so on topics. And then do a good job optimization micro-letter public accounts, optimization way a bit similar to SEO, and micro-letter competition is very small, do the ranking of this aspect is relatively easy, and finally in the micro-letter on the film push can bring considerable traffic to the site. PS: On Sina Weibo also try, but not as good as the micro-letter above

Third, the page layout as far as possible is the title and pictures are used

Some movies home page often uses small local picture and movie title common use, most only uses the movie name to layout homepage, the following figure such pattern:

In fact, for users to enter the home page, pictures are often more able to promote users to click to watch movies. According to the data collected by the author, the number of clicks contributed by text is much less than the amount of clicks on the picture. There is also a little more important features here, is the site search function, you can search for stars can also search the name of the movie, this is very important for users.

Iv. Search Engine Optimization

This is still very important source of traffic, although the main target keywords are basically occupied by major stations. But for the long Tail keyword optimization is still very necessary. such as XX movie x set, this kind of long tail word optimization can bring a lot of traffic, so the choice of keywords is also very important. As for the specific how to optimize, this and ordinary site is the same.

The above is the author of the film website operation mode, and the site brings the profit is very considerable. Sharing is a kind of progress, the author is not afraid of competition.

Article by http://www.nnys.net niuniu movie webmaster Feeds, reproduced please respect the original, thank you!