Moving game media to sea: from localization to globalization

Mobile game Media Rubik's Cube network said, has now completed the 100 million yuan a round of financing, investment in Shenzhen Innovation Investment Group (deep venture casting) collar, Jingwei Chong cast and cast. Public data show that this is by far the largest in mobile gaming media field a round of financing.

Rubik's Cube Network was founded in December 2012, is a mobile gaming media platform to mobile applications for the main business of the innovative Internet enterprises, in July 2013 won the Jingwei venture to invest 10 million Yuan angel financing, in June 2014 officially released the first mobile game player platform "Rubik's Cube Game Treasure" ( Formerly known as "Gaga").

Mobile game heat affects media investment heat

According to incomplete statistics, there have been mobile game media financing cases: The game Gyro won a round of 20 million Yuan investment in 2014, October 2013 game grapes received German fast investment millions of Yuan capital injection, 2014 766 Game Network was the perfect World Tens injection, the top net to obtain B-round tens yuan investment.

Rubik's Cube network CEO Wang Jian said that the current video business as a representative of the rapid development of the media business, the Magic Cube network community and business model of the innovation, as well as the rapid development of overseas media services, are the main factors to attract investors. At the same time, he said, the future of the Rubik's Cube network's strategic focus is on the road of mobility, tooling, community socialization to explore, strengthen the Rubik's Cube game treasure as the core product promotion and operation, as well as media business and overseas business expansion.

Game media positioning in the mobile era: a community that allows players to participate

In the end of the travel era, users gathered in various types of game sites, attached to the site's game news, Raiders, community and other content. In the era of mobile gaming, the channel attracts a large number of light game users, the media in the industry chain positioning is challenged by the channel.

Wang Jian believes that the future of hand-travel promotion and marketing will increasingly rely on the media, the channel has become saturated, the game is not limited to the selection of the traditional way, will increasingly rely on professional media, and in the process of playing the game in the service demand is growing.

Therefore, Wang Jian believes that mobile gaming media as a part of the industry, to take advantage of these user base, to manufacturers and the overall industry to provide user services to form a virtuous cycle of sustainability. Traditional media mainly through the output of manual editing, but the mobile game is very different, the total number of mobile games, every year nearly 30,000 products online, simply by editing can not be fully covered.

Moving game media to sea: from localization to globalization

At present, many mobile game products from China are being transported to the emerging markets, but also to the mobile game media overseas market development space. Wang said that for the potential of the overseas media market, the Rubik's Cube network in January 2014 to launch the Rubik's Cube network Taiwan station, two months time will be ranked among Alexa top 200. The Rubik's Cube network Japan Station September 2014 officially on-line, and along with the Rubik's Cube net Global layout Strategic implementation, the Rubik's Cube European station, the Thai station also successively completes constructs and launches. Finish）