Mr Liu wants to bring industrialized thinking to agriculture

While traditional industries represented by industry are undergoing a vigorous transition to the Internet, Mr Liu wants to bring industrialized thinking to agriculture.

At the CCTV Financial Forum on December 11, the chairman of Lenovo's board of directors, Liu, once again became a "salesman" for his own products. However, this time "marketing" is not Lenovo's computer, but the company produced Kiwi.

Liu took Kiwi, with a bit of humor to do a TV shopping general advertisement: Kiwi nutrition is rich, it is said that some people after eating white hair can become black, no hair can be changed hair.

Although he has been involved in agriculture for just 3 years, Mr Liu, regardless of whether he is "selling" his own products or talking about agricultural investment, has Liu the momentum of agriculture in the 30.

At a moment when food safety has become a "pain point" for all, Mr Liu hopes that the group will play the role of "good money" by making agriculture through industrial thinking and expelling the "bad currency" in the field.

In Mr Liu's view, farming is a protracted war. Agricultural investment can not be anxious to see the return, this should be fully prepared; In addition, to do agriculture as the industry is very serious, with industrialized production thinking of the transformation of traditional agriculture; Moreover, to do agriculture to have the right talent reserves, now this talent resources are still very scarce. "It is because Lenovo holdings in these three areas have, we dare to dry agriculture." "said Liu.

Doing agriculture is a protracted war, Jia Wo Group President Chen cited an example, some areas of soil organic matter is too low, or even heavy metals, Jia Wo Get such land, generally to carry out soil improvement, which may mean that several years do not cultivate.

In China's countryside, the long-term small-scale peasant economy pattern, has formed the industrial fragmentation pattern, the Liu wants to do is breaks this pattern, introduces more modern production factor, brings the modern business model to the agriculture. Jia Wo do agricultural ideas, that is, with agricultural cooperatives or family farms, through the concentration of farmers ' land, Lenovo Unified supply of seeds, tools, agricultural materials, the land for standardized farming operations, production of agricultural products by Lenovo underwriting. Throughout the process, the good will conduct the entire quality supervision and provide financing services.

"Food safety and insecurity, how these harmful things into the food?" From planting, breeding, and then to transport, to sales, every link is likely to send toxic things in. "said Liu. The modern agriculture that Jia Wo provides, one is the whole industry chain control, from the source of the plant, to the cold chain, transport, the whole industry chain must be regulated, the other is the whole can be traced back, such as the production of the Kiwi box on the two-dimensional code, a sweep to know which farm, or cooperatives planted, where packaging, where the sale. Have the responsibility to track down.

Not only is Lenovo, more and more enterprises are taking agriculture as the focus of investment. As the traditional industry is undergoing a vigorous transition to the Internet, a larger scale of change is brewing in the agricultural sector. These enterprises with deep accumulation in industrial field enter agriculture, the most direct change of agriculture is to bring in the advanced management idea and management mode of enterprise and market economy, such as the pattern of the chain planting, the management mode of the advanced leading enterprises and the enterprises and the Farmers ' cooperatives, which are not to be done by the farmers. Then there are scientific and technological means, these enterprises to use advanced technology, information technology, improve the management of agriculture, management level, management efficiency, not only to ensure food safety, but also to ensure the improvement of agricultural efficiency.

"The 18-year plenary bulletin for me is a reassuring, in the allocation of resources in the Government to give way to market, let the market play a decisive role, the government is responsible for making rules, set the rules to allow enterprises in the circle of free competition, so in horse racing to identify a good horse." "We hope to be in the agricultural industry with their own integrity, with our efforts, can drive more enterprises to ensure food safety." ”