Mr Wang corrects BYD's turning point for new energy vehicles

[The brutal growth of BYD (market, interrogation) passively corrected, from the previous sales-led return to product and quality-oriented road, BYD Co., Ltd. (002594. SZ, hereinafter referred to as "BYD" chairman and President Wang Wang opened nearly four years of pure electric car E6 commute, is now on the list of dual-mode dual-engine plug-in hybrid electric car "Qin", he has been sparing no effort to sell to all of BYD's electric technology. Financial profit and demand savings rate 1000% recently, a conference called "world-class Technical Analysis" was held in the base of BYD, the technology madman led the team, spent four hours to talk about three of BYD world-class technology achievements, and at the same day's dinner, 　　He even changed the low-key style of the past, with the media and the industry cheering, hope that everyone together to promote the new energy vehicle forward. Return to product lead path The savage-growing BYD has passively corrected itself by selling back to a product-and-quality-led path. In 2013, BYD hopes to take off two times on the basis of the three-year adjustment, and the basis of Take-off is technology. It will be a race of time and technology. "As the first year of BYD's two Take-off, after three years of strategic adjustment, basically reached our established goal." 　　Mr Wang said BYD planned to complete 500,000 sales this year, and now it seems that the goal is basically no problem. "Technology is ready-made, as long as there is a market, BYD will introduce more dual-mode dual-engine and pure electric vehicles." Mr Wang has been active in conveying such information to the outside world. 　　But consumers now seem to be less "cold" about new energy vehicles. BYD in the first half of this year to hand over a "myth"-like interim results, to achieve the ownership of the listed company's shareholders net profit of 427 million yuan, an increase of 2524.24%, operating income grew 15.3% to 26.04 billion yuan Year-on-year. 　　However, it is noteworthy that this is mainly BYD's traditional cars to pull the net profit growth of the backbone, and BYD as the biggest gimmick of the new energy car business has not been a big improvement in the overall performance contribution is small. In the first half of the year, BYD's auto business realized revenues of about 13.664 billion yuan, an increase of 17.89% per cent, and a year-on-year increase in sales of 26.16% to 260,984 vehicles. From the product point of view, the performance is more ideal or traditional power cars, "sharp" listed in the year sales have exceeded 100,000, the average monthly sales are broken million, and L3 and S6 monthly sales are also stable in 8,000 and 5,000 vehicles respectively. The sales of new energy vehicles are lagging far behind, not as much as a fraction of traditional cars. 　　China is still limited to Shenzhen and other small cities using BYD's new energy vehicles, the main E6 and F3DM monthly sales are Baiyu; In spite of the repeated harvest orders overseas, the number of each order is only dozens of or even a few. At present, pure electric steamCar technology is not mature enough, the existence of low cost, poor infrastructure, high energy consumption, long charge time and many other deficiencies, still restricts its popularization. China Steam Association data show that the first half of our sales of new energy vehicles only 5,889, of which, 5,114 of pure electric vehicles, plug-in hybrid car 775 vehicles. 　　Despite the government's high subsidy, only a handful of EV pilot cities have completed sales targets for 1000 electric vehicles. Mr Wang argues that the reason for the market's failure is that the consumer mindset has not changed. "I do two things every night, the first is to recharge the phone, and the second is to charge the electric car." After this habit is formed, there is little reliance on public recharge. In particular, such as our big mileage car, in fact, public charging station is equivalent to the car spare tire. As a simple example, I secretly took your spare tire, you do not know when the same open very happy, but I told you, you will be very nervous. The main psychological effect. 　　"said Wang. 　　In view of consumer habits, BYD has adopted a "dual-drive strategy": in the traditional fuel vehicles and new energy vehicles at two levels have developed energy-saving power technology; In the field of new energy vehicles, personal marketing motor plus gasoline engine oil and electric hybrid mode dual-mode double, bus market to promote pure electric vehicles. Policy help Push September 17, Ministry of Finance, Ministry of Science and Technology, Ministry of Industry and Development Commission four jointly issued the "on the continuation of new energy vehicles to promote the application of the work of the notice", which marks a new round of new energy vehicles to promote the application of subsidy policy formally issued. The biggest feature of this round of subsidy policy is to break down local protectionism, the central government allocates subsidy funds to new energy automobile production enterprises, and implements quarterly advance and annual liquidation. And the subsidy process for consumers to buy new energy vehicles will be simpler. 　　This is good news for Mr Wang. "I think it's only a matter of time before the electric car goes to the private car, so there is a double mode in the middle, and when the price of the battery is gradually lowered, I believe there is an innocent one turning point will appear, will be large-scale use of electric vehicles." "In Mr Wang's view, the country's various policies and the support of all sides, and Tesla's electric car heat is a good thing, the day is not far from the popularity of private electric vehicles." 　　He disclosed that BYD will launch next year a technology innovation pure electric supercar E9, similar to Tesla's product, the main attack private high-end user. "I believe that in the past few years, bus electrification, taxi-electric popularization will be the future of the construction of charging network to lay a certain foundation." With a very good charging network, then the private car can be changed from a single mode, then the popularity of the electric car time to. "said Wang.