Mr. Wei: After 85, you can understand the future of the electric business

No matter what industry you're in, just take a look at how old your consumer is. You know you have a few years to go. For the electric business, 85 is really accompanied by the growth of the internet generation, where their needs, the electricity business opportunities are there. For traditional enterprises, E-commerce should be the electronic business, the first consideration is not to become e-commerce, but the original business platform which links can use the Internet e-commerce means to solve. If we do not understand history well, we will not have a clear insight into the future, today mainly from the perspective of Internet history and you exchange. A picture determines what you should do? First look at the first picture, the blue represents the United States, red represents China. This picture is also my history. I joined Alibaba in 2006 when Chinese Internet users were about to overtake American internet users. These two graphs show that China spent seven or eight years, PC Internet users more than the United States. It took less than two years for China to have more mobile smartphones than the US. These two are China's Internet demographic structure, which determines what the Internet industry can do, what industry is outdated. The demographic structure decides everything, starting from these two graphs. Why did you choose to follow Jack Ma? Internet companies are divided into four categories: the first category, the new media. Most of the companies that do the media are in Beijing. Second, new entertainment. Including gaming companies and video companies, mainly in Shanghai. Third, new communications. Guangdong Telecom Management is relatively loose, Tencent QQ, NetEase mailbox to micro-letter is the main communication function. Four, good business. The internet to Zhejiang people, that is business, to Alibaba as a representative. Therefore, China's four major internet schools are mainly divided into a political-like play, communication, can do business in these four regions. Any new internet model company can be classified as one. Today, we will talk about four types of e-commerce in this piece. Retail sales in China have risen 1.8 times times in the past five years, and online retailing has risen 19 times-fold in the past 5 years. I 05 with the Ma Yun, before in the Hundred homes for 7 years retail. Why join Alibaba? Because of a bet. Taobao and a year of home sales are 8 billion. Ma said that you estimate how much money you need to double your home performance, how many people and how much time you spend. I think I'll have to open 40 stores, each store an average of 20 million dollars of investment, each shop needs at least 200 people, open fast also need three years. Ma Yun said I just add five servers, a person is not, six months can double, the result three months later doubled. At that time I felt that traditional retailing might soon be a dinosaur, so I decided to join Ali. Recently, some friends of the retail Circle said that the national statistics said that there are more than 10% retail growth, there must be water. In fact, I do not think that there is too much water, the growth of the retail industry where to go, the first ran to the four or five-line city, and the second ran to the Internet. If you do not have online, there are no four or five-line cities, this growth does not have anything to do with you. Third, four or five-line cityTraditional retail growth, the majority of the 123-line urban growth was taken away by the Internet. Then we'll come back to the fourth picture and see why it's being taken away. After 85, "it will be four stages to develop e-commerce in four stages of electronic business transformation." The first phase of the Non-mainstream population to buy non-mainstream products. Non-mainstream mainly refers to the young people who have graduated from high school to just two or three years of work, we have powerful purchasing power of the Island Pro (note: and island entrepreneur Island adjacent to call each other as "Island Pro") are the mainstream crowd. The first stage of the internet is generally just graduated children, Amoy a little second-hand, buy a little bargain, their products are also non-mainstream products, this stage has lasted until 2006, 2007 years. Why? Because China had little internet before 2000. You go and see the famous Internet companies you see today, their birthdays are the same, they all rose in 1999, in other words, before 2000 China had no internet. The population of the Internet in China is not the most commonly understood. Since 80 was born in 2000 is already 21 years old, he contacted the internet most of the work from the beginning, so he is working in the Internet generation. The people born after 1985 are the real Chinese internet generation. At that time, I was in Alibaba, see Tencent rely on the game so make money, nasty, Ma said you are anxious also useless, our future users, now still small, still playing games, we dug a hole in front of them, they will fall sooner or later. They have fallen since the four quarter of last year, and Ali's entire profit, which began in the four quarter of last year, overtook Tencent. This result is not entirely because of Ma Yun, we often joke that you do not have to do this end will also occur. China without Ma Yun, E-commerce will be successful, but may be more years of exploration. The real decision is the age structure on the map, you can't do it early, and the chances are gone. In these 2001 years, Shanghai has a great E-commerce company called 8848, than the current Amazon are cattle, because they were 020, but all this started too early, behind the crowd has not grown up. The first to go is generally martyrs. Including now a lot of start to do mobile internet also because do not understand this picture action too early. There is no way you can change this picture, so you have to go with the flow. The understanding of China's Internet population structure determines the layout and start of what you do. The second stage is that the mainstream people occasionally surf the internet to buy Non-mainstream products. What are mainstream products and non-mainstream products? You left it can still live products are non-mainstream products, the book does not look at the most no knowledge, but really will not starve to death, clothes do not wear problems, things do not eat problems, so the book is Non-mainstream products, and clothing, food is the mainstream products. In the third stage, the Non-mainstream people buy mainstream products. After 85, they started buying mainstream products. This stage to all engaged in the internet and E-commerce people bring a great misunderstanding, that is the netThey only sell cheap things and discounts. This is not the Internet's fault, nor is it the problem of E-commerce, because this time 85 can only afford to take advantage of cheap things. 25, 26-year-old people, not on the internet to buy cheap things, where he will buy cheap things. The fourth stage, mainstream people buy mainstream products. This time the mainstream crowd is not referring to everyone here, but already 30 85 after the. The internet changes our generation is actually still very small, we use a little bit of micro-letter, with a dot microblogging, and our next generation 85 is not comparable, and this trend is irreversible. When I was 2008 years old, I had a judgment that 2015 years is the node of Chinese e-commerce from quantitative to qualitative change. Why? Because after 30, 85 people are born into the 30 years old, they become the mainstream of this society. So no matter what industry you're in, you just have to look at how old you are. You know you have a few years to go. For example, last year I invested in China's largest wedding photography Mrs. Kim, they are also our Island Pro. Why? Since 85 is now the peak of marriage, their choice of wedding dress is not like we used to get married, go to a lot of bridal shop than parity on the set. They are particularly demanding on the quality of wedding dresses. Including our Wang Jianguo total King, also don't worry. Mother and child market is not so fast, but fast, 85 of the age of childbearing is coming, and so that time, they will be more viscous online. So the island just asked me what I was looking at recently. I'm just looking at what I'm going to buy after 85. After 85 something is about to buy, this vertical area of E-commerce will become the mainstream.