Mr Yu: Now I'd like to settle down with new Oriental first.

Absrtact: In business, he is an excellent educator. In education, he is a successful businessman. He is the Chairman and President of the new Oriental Education Technology Group, Mr Yu (Weibo). Wandering between capital and spirit, he lets entrepreneurs, educators, philanthropists, spiritual mentors, etc.

He is an excellent educator in the business world. In education, he is a successful businessman.

He is the Chairman and President of the new Oriental Education Technology Group, Mr Yu (Weibo). Wandering between capital and spirit, he has achieved a perfect balance between the public identities of entrepreneurs, educators, philanthropists and spiritual mentors.

In 18, he led the new Oriental to a sound stride, and in 2006 became the first mainland-listed educational institution in the United States, in which hardly a step was wrong. But he says he, like many successful entrepreneurs, relies on commercial intuition rather than a "strategic design" of the system, but talks about corporate strategy, such as "Stellar and planetary systems", and the "sea, land and Air Union" of the mobile interconnected era.

And now it is these public identities that he is anxious to get rid of. "I now most want to calm down to the new Oriental first tidy up, to take care of their own life." "The first Chinese economic leader has faced us calmly," he said.

He hoped that he would be able to dive down from now on and do a little philosophical thinking about society in order to form a driving force for society with the thoughtful people around him. "I'm trying desperately to erase these public identities, the enterprise a large number of public activities I have not participated in, now only to participate in some club activities, we communicate with each other, the value orientation slowly tend to be consistent, will only be good for China. ”

In the interview, "Miss Yu" and we share the business, education, society and many other aspects of thinking.

"Star and Planet" strategy

The star is the core business of foreign language training and go abroad, the future planetary system specific business may not be linked with us, we are just an investor. And then to do "land, sea and air joint" training, the mobile Internet, the internet and the ground teaching combined

"21st century": What kind of thinking is the Meigsen international education in cooperation with Macquarie?

Mr Yu: This cooperation is only a breakdown of the projects we have done. At present, many parents want their children to accept the education of two kinds of culture in the West, the final choice is to go to the west to receive education, this project is to serve this part of the population. Through the overall design of children's education, the counterpart of the world's best universities.

This project in the new Oriental existing situation is not able to do, the existing structure is divided, can not complete the line, so need to draw up to do independent plate.

"21st century": you have been doing the training market alone, why choose the mode of cooperation this time?

Mr Yu: First of all, to complete the development of a systematic child learning materials, including cultural, language, story is difficult for us, and the Macquarie system in the world is more advanced, and with electronic integration. Then, through cooperation with the world's quality education resources easily docking. There is no doubt that this cooperation is very beneficial to us.

"21st century": How do you think about the strategic development of new Oriental?

Mr Yu: We are positioned in three ways in the future. First, is still a full range of English learning and study abroad service agencies. Second, the future will launch a comprehensive development subsystem, we have a strategy called "Star and Planetary system", the star is a foreign language and the core business of going abroad, there will be planetary systems, specific business may not be linked to us, the new Oriental may be just an investor, but can guide the direction of development. Third, the mobile internet and the internet combined with the ground teaching, which is the inevitable direction in the future, the future training must be jointly carried out by sea and air, on the basis of face-to-face system, there is the Internet and mobile Internet Air Service system.

Despair and hope

The most important thing is that no matter what dilemma you encounter, you can find the point of hope from despair. We cultivate talents, rich or poor, and hope to be the elite who contribute to society. I hope the Government will formulate policies to prevent certain interest groups from monopolizing social resources

"21st Century": Corporate spirit and culture has always been the new Oriental characteristics, is how to define?

Mr Yu: The new Oriental has been promoting self-improvement, work hard, strive to forge ahead, brave to face failure, and then continue to work hard spirit.

The so-called from despair to find hope, many people interpret is despair, in fact, we read the hope. Hope from despair, life can continue to move forward, despair may be everyone will encounter, whether it is physical, psychological, or environmental, whether you are rich or poor, will meet the realm of despair, which is why rich people are more likely to commit suicide. But the most important thing is that no matter what dilemma you encounter, you can find the point of hope from despair.

21st Century: Now that the new Oriental helps a lot of students to go abroad, study or emigrate, is it understandable that your hope is abroad rather than at home?

Mr Yu: Language training and immigration are two concepts, immigrants do not conform to the core concept of the new Oriental. In my mind, I hope that Chinese children must come back after studying abroad and make China the battlefield of struggle. But do you want to learn a foreign language? Have to learn from an early age, learning a foreign language is to open their mind to go out of the must, after the study back to China is their home, this destination is not only material and wealth, more important is the spirit and soul.

"21st century": now there is a saying is "poor difficult to out your son," How do you see this statement?

Mr Yu: This is not the case for some of the competing opportunities in the society, but in fact poor can be expensive, to some extent, this also needs the national system to ensure. Our government needs to devise policies to prevent certain interest groups from monopolizing national resources, including educational resources. So this thing is not the problem of poor children, but the question of whether the system is perfect.

21st Century: The more you provide the training services, the more people who have the resources, the more likely they are to get this superior service. Isn't it?

Mr Yu: This is not a question of the new Oriental, it is a social problem. As a commercial organization, we cannot say that all of the children of poor services, neither the strength nor the ability, but can do as much as possible for poor children to provide services. New Oriental training talent regardless of rich and poor, we cultivate is hope to contribute to society after the elite. The end result is to see, whether it is poor or rich, you can become the social elite.

"21st century": How to embody the spirit in the company's specific operation?

Mr Yu: Every year we offer tens of thousands of rural children a place to study in the new Oriental, and build a hope primary school in rural areas, invest 7 million or 8 million a year, subsidize 2000 college students, help them solve their life and survival problems, and give them a chance to compete with their rich children.

In a fair sense, at least half competition is fair. In the world to make big business, become a big politician, poor children still more. China is essentially a civilian society, a society that has not been handed down from generation to generation by aristocratic tradition. China's society can not tolerate a family of generations to be handed down, and the future generations to occupy a large number of social resources, this situation will certainly be social resistance.

Commercial Intuition

In business model, social responsibility, innovation awareness, the promotion of social development, play a leading role, is called business leaders. I can not be called business leaders, I have little clear thinking and thinking about the development of the company, many entrepreneurs do things rely on the market intuition, I am an intuitive

21st Century: You are the winner of the first Chinese economic leader of the 2009, how do you understand "leader"?

Mr Yu: Business leaders are the leading role in business models, social responsibility, innovation, and social development.

Leaders never make a lot of money or do a business. The enterprise must have a complete idea, a complete idea, and the enterprise itself is consistent, there is no behavior in order to do business in moral and business model concessions. Doing business can do the most, but doing things is not necessarily beneficial to society. If you are the largest paper mill in China, but also the biggest source of pollution in China, it cannot be called business leaders. Frankly speaking, in the pure sense, in the Chinese business leaders are not many, they just entered a field to achieve certain achievements, so call me the Chinese economic leaders I do not deserve.

"21st century": How do your personal strategic thinking and business philosophy affect the development of the company?

Mr Yu: Frankly, I have few clear thoughts and thoughts on the development of the company, and many entrepreneurs do things on the market intuition.

The new Oriental development for 18 years, now the company executives in the discussion of strategic layout, I have been asking what strategy is. But for so many years, the company has hardly gone wrong. Because I intuitively know the direction of the company in the future, I saw the ipad, the iphone came out to know that the world to change, training methods must change. This is purely commercial intuitive thinking.

21st Century: What did you do for about three years before you retired?

Mr Yu: I think I should calm down to the new Oriental first, and then take care of their own life. I'm almost 50 years old, and it's important for me to live a more peaceful life in the future.

People have several important circles, the core is a person's love and conscience. The second is the ideal, under the guidance of the core circle, the ideal circle will better serve the community. The third lap is score, skill and money. My core circle is to hope to live a harmonious and peaceful life that can help others. In essence, I want something, although vague, but never forget.

I wish I could dive into it from now on to study, read, and think about something philosophical. This is not only for the company, but also for myself, for the society. At least when I think about it, I can accommodate people with these thoughts around me to form a driving role, if I do not understand, the people around me can not find.

"21st century": What do you want to push?

Mr Yu: Institutional change and procedural justice.

We can't look at events in the event itself, but rather think about why it came to this. Sentencing, for example, cannot be judged according to popular sentiment. What is to be considered is how the public mood does not affect the judicial process, how the judicial process can be carried out independently and not controlled by the will of the leadership. People also have to understand how their emotions are expressed in the justice process. No matter how the judicial process is judged, the common people feel that this is sacred. And now it is just irrational, and the state has to do is to study why there is irrationality.

I am not angry, but I can express my opinion on behalf of a relatively rational party, rather than an impulsive expression.

"21st century": What are the three things that are most important to you in the future?

Mr Yu: First, as soon as possible to get rid of the "entanglement" of the new Oriental, this "entanglement" is a specific matter, the spirit is always linked together. Second, establish the direction of life for the next 30 years as soon as possible. Third, as soon as possible to the body to achieve a very balanced state of harmony, so that I can finish the next 30 years.

Life is as clear as water

In many people, especially in the mind, "Miss Yu" is a spiritual mentor.

As long as he opened his mouth, all the glory exudes, true, natural, vigorous upward. The listener rejoiced, like being inspired by magic.

And these are sometimes different feelings for Mr Yu. He wrote in the Diary of his Dream Tour in 2005, "Endless work, endless new Oriental, endless Rush, sometimes the heart will ask endless why." But I know I can't be immersed in this empty feeling, I have to be firm. ”

It is too pale to describe Mr Yu with perseverance. A keen awareness of the external environment, let him be accustomed to follow business intuition, in his words, feel that the founder of a new Oriental, the founder of a new Oriental, feel that the listing, on the listing, feel that the implementation of the Internet, mobile Internet teaching strategy of the sea and land, it should be done. 18, the company under his lead steady progress, closely follow the outside development rhythm, change, forward. What makes him proud is that "for so many years, the new Oriental has never done a bad thing." "Change and the same, sometimes can be so unified."

In one detail, in 2009 he was selected as the winner of the first Chinese economic leader, and among many of the recipients, he was the only one who took the subway to receive the prize when others were Qianhuhouyong. Mentioned again, he smiled and said, "Yes?" I forgot. "Until now, he said, he still likes to leave with a backpack on his back."

In the interview, he repeatedly denied that he was a business leader, and stressed to reporters the definition of leadership, in his mind, on the moral level, business innovation and lead people's lifestyle can be a good person to become business leaders, Steve Jobs is the model he respected.

The unity of conscience, love and knowledge is his demand for himself. The new Oriental Grants 2000 poor college students a year to read, and Mr Yu himself grants 50 poor children to college every year. He thinks how many people are not important, but hope that the spirit can be passed on, "I funded 50 people will also be able to finance 50 people each, so that more people benefit." "It is perhaps more important for him to guide and influence the Mind of man by the sound and action of reason, than to teach a man to fish." He wanted to develop people with independent personalities and ideas.

He once wrote, life is a water, forever Pentium is the most beautiful. For Mr Yu, life is like a water that is always on the road.