Mr Yu: Search marketing is now the best way to sell

This is because the development of the Internet has already had a major impact on the education and training industry. Take the new Oriental as an example, the school has realized the online registration system, this year nearly 700 million of the enrollment income from the Internet enrollment, accounting for the new Oriental total income of nearly 20%. At the same time, the new Oriental four-dimensional integrated learning system, so that parents and teachers can be achieved through the tablet computer in the interactive learning. In the management aspect, the Paperless Office system urges the group each examination and approval report to carry on the network, greatly enhances the office efficiency, saves the office cost.

Mr Yu envisages that in the future, all educational institutions, including public schools, will realize a hybrid education system: "Not as now, the Internet to do online, the classroom to do offline, skin to skin, meat to meat." The future must be flesh. "That is, One-second or two-thirds of educational behavior is done online, and the other aspects of standardization are implemented via the Internet, including the addition of the teacher after class." New Oriental is already doing such a system.

When it comes to marketing, Mr Yu says search marketing is certainly the best way to sell. After all, if you still use the traditional way of recruiting, basically do not get up, "one is the threshold of large institutions, and second, people faster than you, you will not be." "At present, the new Oriental search marketing frequency is very high, and Baidu set up a strategic partnership." He smiled and said, "Although Robin didn't give me a penny, I was willing to work with him." ”

At the salon site, the founder of a Vocational education institute to ask Mr Yu, as a new education and training enterprises, they more fully use the Internet marketing platform, and now his own most of the students from the search marketing, such as the use of online model to grow up the education and training enterprises have no future? Mr Yu believes that this marketing approach is very good, in addition to meeting enrollment, but also to strengthen brand marketing.

Indeed, Baidu Search marketing has changed the education and training industry marketing model. According to Baidu related data show, education and training in Baidu Search promotion is ranked second industry, there are more than 50,000 education and training enterprises to participate in it. New Oriental and Baidu has established a strategic cooperative relationship, in addition to daily search promotion, Baidu Search platform is also the new Oriental brand important position.

Finally, a guest at the scene mentioned such as learning and thinking about using the Internet to develop particularly fast, Mr Yu admits that "there is a challenge or good, like a tiger without the wolf and it is no vitality of the words, the new Oriental and Baidu is the same." ”