Mr Yu talks about online education: The new Oriental model must change!

At the 2014 Green Company annual meeting held by China Entrepreneur Club, New Oriental founder Yu Yu was invited to make keynote speeches. He talks about the current situation of education in China and the transition to the current popular online education. He admits that the new Oriental has been hit by free online education and the business model must change. At the same time, he also stressed that the future of the real big road must be the line of the combination of online model. What kind of revolution does the Internet bring to Chinese education? First, the world's quality education resources will be shared without Borders, a few years ago NetEase appeared in public classes, Harvard University, Cambridge University, Stanford University teacher lectures video circulated online, MOCC large-scale open courses. Even Tsinghua, Peking University can not sit, began to do their own MOCC courses. A large number of high-quality education resources, with the development of China Mobile Internet in any place, at any time can be through video or intelligent push to learn. Future online integration will also make education more powerful. I never thought that education would be purely offline except for individual phenomena, and I do not think that education can be done purely online. The future education model will be varied, one of the most powerful must be the line through the online education model. This is the same as the social field, purely online social is a kind of unreal, the person who contacts does not know, the reality has not seen, will not have the feeling. But purely offline, it can't expand the social sphere. Therefore, the line to know more friends, offline about meet, mutual recognition, mutual trust, feelings can deepen. Education is the same, online education will focus on the most abundant resources, improve teaching and learning efficiency, it will enhance the interaction of learning, but character, personality education, wisdom education, etc. to rely on offline education. So combining online and offline education has become an integral part of the future education system around the world. China's current online education in the middle of public schools is actually very poor, they only know to buy machines, equipment, to interact, this is not called online education. The real online education is through the intelligent screening of knowledge, so that students can redouble their learning efficiency. Now many companies in the bank, the question bank itself is no problem, 1 million or 5 million questions to learn no impact. The important thing is to select the Intelligent test Item. Originally do 1000 questions to reach the level, now through the question bank intelligent push, do 100 questions can pass the exam, this is called the real online education system. Any educational institution, excluding online education, can not complete the entire content of education. Online education will reduce the cost of learning, and now a large number of online courses are available free of charge, a Harvard course tuition at about 1500 dollars, and on the Internet to study Harvard University courses, as long as no degree, these courses are free. That is to say, more people can receive higher quality education at less cost. New Oriental is now also subject to free impact, many teachers simply put their own TOEFL, GRE exam courses free online, the new Oriental fee courses are affected, but also formed a mechanism, requiring us to change the business model, do not changeWill lag behind. Low-cost learning is a reality, but high cost intimate service can become a reality. Low cost is very simple, you can travel all over the world to take an economy class. But at the same time some people are willing to enjoy high-quality services, spend hundreds of thousands of of travel, they enjoy the journey of a large number of high-quality, attentive service. Therefore, we must consider the characteristics of online education and the characteristics of offline services, reset their business model and business system. Speaking of which, I must say that I am excited about the arrival of the mobile Internet. I speak on the ground, at a maximum of ten thousand or twenty thousand listeners, or on the big playground, usually about 1000 people. But I made a tentative speech through the online system and 30,000 people were listening. And the offline layout of a speech, spent about 1 million, the same online speech, spending only twenty thousand or thirty thousand yuan of bandwidth costs. This you also understand, I personally welcome low-cost learning, borderless expansion learning model. Because of the educator's perspective, this model will bring unlimited hope to China. (This article was organized by the founding press based on Mr Yu's annual meeting at the 2014 Green Company, and was abridged without my confirmation.) )