Mr. Zhou's life was a battle.

Absrtact: Perhaps one day a few decades later, critics will use this tone to describe Zhou (Weibo): Mr. Zhou's life is a life of battle. This nature is good aggressive ruthless, love the art of war, playing CS like a pair of more individual combat Internet veterans, so far as

Perhaps one day a few decades later, critics will use this tone to describe Zhou (Weibo): "Mr. Zhou's life is a life of battle ..." This nature is good aggressive ruthless, love the art of war, playing CS like a pair of more than one individual combat internet veterans, so far he founded two companies--3721 and Qihoo 360, In the development process are permeated with saliva, smoke and litigation.

The birth of Weibo has provided a new battlefield for Zhou's war talents. A person in the internet industry said: "Zhou usually send micro bo frequency is very low, once you find his Twitter frequency increased, it is to fight." ”

Qihoo 360 The expansion of the territory of the company, are accompanied by Zhou on Weibo on a lively and extraordinary public relations war. The second half of this year, such a war, Zhou played two games, one is about mobile phones, the other is search. So far, he has been invincible.

After a few months, with the sound of economic 10 years, we join the Yangtze River Business School and Qihoo 360 chairman Zhou again conducted a deep interview, on this year Zhou of these two important battles to comb. What do these two battles mean in the eyes of Zhou?

Enter the mobile phone industry: Touch the stone and walk across the river to see

First, the phone. In an interview with the voice of the economy, Zhou recalls the phone war that took place in May. At that time, Zhou on Weibo and Millet chairman Lei (Weibo), a protracted war of words. The World War detonated the entire Internet, also let everybody familiar with the Zhou fighting style.

Zhou: Mobile phone manufacturer cooperation must be consensual, I put forward the price he can not accept to give up, there is more appropriate, because we are a mobile phone cooperation, rather than two very virtual cooperation, and ultimately to the cooperation in the mobile phone. In turn, Huawei is doing its own software and is trying, I think, very well. For me, I am not an empire, not a giant, I can not go to monopoly, there are Tencent and Baidu in, I do not have this opportunity. I hope the market is richer and more diverse, because diversity is a prerequisite for the healthy growth of an ecosystem, so today more mobile phone manufacturers are willing to come forward very well. I stick to the bottom line on the phone, I have two to do the best, one is safe, one is the market, can make this piece well, it can also become a platform, so in the mobile phone industry, I think all kinds of possible, so the mobile phone or stones, while walking and watching.

Of course, Zhou 祎 into the mobile phone field, not the choice of head, in fact, Libra Zhou 祎 work extremely meticulous. Play this mobile phone war, Zhou 祎 after six months, and many manufacturers have negotiated, and finally chose Huawei.

Zhou: But the actual operation process encountered a lot of problems. Like a crocodile and a tiger talking about how to fight in the mud, the tiger understood, but really let it jump into the mud, it still does not have this gene. Many manufacturers do not know how the Internet put down their posture and user interaction, the organization of fans to allow users to participate in many aspects of the product, but also more to the Internet as a release of the media and advertising media. There is also the biggest problem is that some manufacturers to cooperate with us, but the biggest burden of cooperation in the process is the original online has a set of channels, playing a lot of ads, the first concern on the Internet is not to compete with others, but to their own internal competition, on the line there is no impact. This brings two problems, or the best mobile phones do not want to do online, or put down the phone, hope that the Internet price can not be marked too low, not to form a irresistible potential energy.

A scramble for search: Baidu violates interests

Announced into the mobile phone field, less than 3 months, Zhou to the muzzle of Baidu-the search field well-deserved boss. Zhou said that he chose Baidu as an opponent, because Baidu violated his interests.

Zhou: In the past we navigation station, we will user search to bring Baidu, Baidu also to buy traffic to me, Google after the withdrawal of China, Baidu think there is no need to pay me, because the user has no choice. Google also has one of the most obvious problems, the server after the withdrawal of China is very unstable, which has a great trouble to the user experience. I also said that Google should move the server back to China, if it is not convenient to do filtration, I can do filtering, but Google will not come back, which makes me determined to do their own search. Because if the flow of traffic are directed to Baidu, Baidu has a great help, but Baidu does not pay me a penny, but also as a potential competitor.

Zhou says that search is not something that can be done, it needs to be highly technical. Zhou is well prepared for this.

Zhou: Search is not who wants to do, we are creative to do A and B: our own team called a team, we are outside the investment Baidu, Google employees do the search company, called B team. These two people can't go around together and the search idea is different. Later I said a, b do it at the same time, the worst case is I can get a search, the best thing is I get two searches. We have enough traffic, because the search requires flow-driven, we give them the same traffic to observe the data, whose data is good to use.

Despite the attack, Zhou not admit that he has great ambitions. When he introduces his company to others, he always says he is a small company. But on the surface of modesty, and can not conceal Zhou lofty ambition, compared to other internet CEOs rarely spoke on Weibo habit, Zhou very care about the user experience of the company's products, in Zhou View, the user is their food and clothing parents, he had to serve them well.

Zhou: Today I am faced with a very distressed problem, I have a very simple way to deal with first, I hope that the company will not become too big, so that the company's culture can be more people recognized; second, in the interior can not only talk with the staff followed me to earn money, indeed the listing is very difficult, do make money, we still want to have the pursuit of spiritual idealism, Well done, I will give him a lot of stock, so that he will not suffer financially, too speculative people are very difficult to survive in us.

We also have a number of blue army units, dedicated to the Internet to collect scold our voice, because you will feel the pressure is very big. On Weibo, I often see users feedback to us, once I judge not the Navy, I will immediately forward to the corresponding product manager Weibo.