MSN Business incorporated into Skype

Absrtact: Last week, Microsoft announced that it would replace MSN globally with Skype in the first quarter of 2013. Subsequently, Microsoft said: For the previous Microsoft announced that next year will be Skype and MSN will be integrated, given the specificity of the mainland, MSN production

Last week, Microsoft announced that it would replace MSN globally with Skype in the first quarter of 2013. Subsequently, Microsoft said: "For the previous Microsoft announced that next year will be Skype and MSN will be integrated, in view of the specificity of mainland China, MSN products will not migrate." ”

MSN (China) Deputy general manager Liu in Guangzhou to accept this reporter interview also confirmed: domestic users can continue to use MSN next year.

MSN Business incorporated into Skype

As we all know, MSN is a Microsoft launched an instant messaging (IM) software, was once the world's largest instant messaging software, since the birth of 1995 has become the global instant messaging software overlord.

However, with the rise of Tencent QQ, Facebook, Twitter and other tools, MSN's share began to be eroded. MSN Active users have slipped to around 100 million this year, just as they did in 2003, while Facebook, a social tool upstart, is up to 900 million, before the end or 1 billion, compared with MSN's opponents, according to MSN official data.

Thanks to the pressure from the rise of Facebook and others, Microsoft has had to make global adjustments. November 7, Microsoft announced that MSN Services will be discontinued in the first quarter of 2013, the business into Skype.

It is reported that Skype was purchased by Microsoft in May 2011 for $8.5 billion and is also the largest acquisition transaction in Microsoft's history. People in the industry generally will be Microsoft's MSN and Skype merger, as its MSN for several years business development downturn in the layout.

Keeping the Chinese market alone is intended to shift to the mobile end

For some of the local netizens who have been using MSN for more than more than 10 years, MSN may be more than just an instant messaging tool. In the outgoing MSN will be closed in the world after the news, many readers have to call this newspaper to ask "MSN really can not use?" More than 70, the white-collar through Weibo miss use MSN years: "In the former company, MSN is a necessary work application software, the boot on the hang, and boss communication is through MSN." Many users have also expressed the MSN on the contact, e-mail and other data processing concerns.

In response, Microsoft China issued an emergency statement to dispel the concerns of domestic MSN users, said Microsoft will retain the Chinese mainland MSN services. MSN (China) Deputy general manager Liu in the interview with our correspondent confirmed that the Chinese market has its particularity, the future of MSN products in China will not occur migration, user experience and services will not be affected.

"The only reason to keep the Chinese market is because of the uniqueness of Chinese user habits compared to the world," Liu said. From a global perspective, MSN and Skype integration will provide users with a better experience, but in the domestic business, can not simply copy the foreign operating model and experience, MSN China and Microsoft to explore new ways and means of operation. ”

Speaking of MSN in China's future layout, Liu further explained that MSN China will continue to increase efforts to improve service quality. Changes, including hardware devices and operating systems, will inevitably affect the layout of the application level. Especially after Windows 8, Windows Phone 8 online, Microsoft China will push the new advertising business model, the PC end of the business to the mobile end of the total transfer.