MSN customers in the Chinese market are losing

Absrtact: MSN customers in the Chinese market are losing. A few days ago, netizens Wang's MSN number was stolen, trying to find the password through the MSN website, not fruit. So he to familiar Tencent QQ Group for help, QQ group of friends said, has abandoned MSN for a long time, reason

MSN customers in the Chinese market are losing.

A few days ago, netizens Wang's MSN number was stolen, trying to find the password through the MSN website, not fruit. So he to familiar Tencent QQ Group for help, QQ group of friends said, has abandoned MSN for a long time, the reason is that MSN use inconvenient.

According to iresearch, the user's continuous users Behavior research system iusertracker the latest data show that September 2012, Tencent QQ daily coverage of 190 million people, Internet access rate reached 67%, the industry ranked top; MSN Daily coverage of 6.85 million people, Internet access rate of only 2.5%, ranked 5th, not only far behind Tencent QQ, also has lagged behind the letter, crooked and so on.

That year was white-collar respected MSN, is the original feel compared to the Earth's QQ comprehensive beyond. November 7, Microsoft and Skype issued a statement, said it will be in the first quarter of next year by Skype to replace MSN, in addition to the mainland market, the rest of the world will be stopped using MSN.

MSN China to the "investor" response to the interview that: MSN China to improve the user experience and satisfaction for the purpose of the Chinese market Messenger products will not be migrated, Messenger's user experience and services will not be affected, the Chinese users can normally use Messenger.

However, many people in the industry said that the MSN China market has not been merged by Skype, because Skype in the Chinese market is not good. Plus MSN China's capital entanglements, so there is no close. But Microsoft is like an aging state-owned enterprise, and does not have much energy to manage MSN, its MSN in China market is not close, also just live a few years.

Two-year customers lost tens of millions

In Wang's QQ group of friends have said that before because of work, for a long time with MSN, with a long period of not comfortable, plus the number of thieves, more harassment, so in the years before the abandonment. And MSN accounted for memory, the use of inconvenient, and will not like QQ flashing, all advised Mr. Wang to borrow MSN stolen, just don't use.

"MSN is very serious stolen." Mr. LV said, saw several contacts in the MSN was stolen, turned into a yellow account, a line asked whether the need for services. At the same time, there are online scams, MSN was stolen, sent over to ask whether the net silver and so on.

Wang Kuanxiong, an expert member of the Sina Weibo community committee, said that MSN itself first abandoned the user, so nature was discarded by the user. When MSN with the operating system bundled and friendly experience, become the most popular IM (instant messaging software). Especially in foreign companies, white-collar workers, MSN Rage. At that time, MA or from The imitation of ICQ started, with Tencent QQ people are considered a hick. And now Microsoft gave up MSN sadly exit. and Tencent by virtue of QQ software as the core products dominating China's Internet head for many years.

In his view, first of all, large companies non-core business vs small companies single point of breakthrough, will fail. Microsoft focuses on the Windows system and Office application software series. Second, in the Internet era, ignoring the needs of users of products will die. MSN servers are stubbornly located in the United States, because of the submarine cable, and other reasons repeatedly interrupted, but refused to change. Therefore, the inconvenience of transmission file does not care, MSN even closed the space log service. and QQ respect and to meet customer needs.

According to the latest data show that September 2012, MSN Daily coverage of 6.85 million people, Internet access rate of only 2.5%, ranked 5th, far behind Tencent QQ, has lagged behind the rising star flying, crooked and so on. The December 2010 survey data, MSN daily coverage of the number still up to 15.29 million, daily average netizen arrival rate of 6.6%, ranked QQ, Ali and after the letter, ranked fourth. The average daily coverage of less than two years of MSN is only 40%.

Internet personage Fan Shao accepts "investor newspaper" interview, the MSN is belong to the declining nobility, the page has not updated for several years, to the Chinese market acclimatized. And compared to the rapid changes in QQ, with micro-letter, micro-Bo, MO, and so on the rise of MSN more obvious not.

MSN enters the end stage

MSN's experience in the Chinese market is getting worse. In response to the theft of MSN account, Mr. Wang according to the site required to fill in the name and other conditions, after a few hours from the United States, Microsoft gave a reply, but said that conditions continue to increase conditions, several times, but is unable to restore account. At the same time give advice, you can reapply for account.

MSN China to the "investor" reporter's reply that the MSN was stolen in fact, Microsoft account accounts are stolen. You can only contact the company's PR director for information.

MSN in the Chinese market experience is not good, why not like foreign integration into Skype? Analysts say Skype's operations in China are also not good, with Skype's business advantage in mobile communications, which is much cheaper than carriers, and is equivalent to a telephone operator, but not in China.

At the same time, the MSN China Operation rights by Microsoft and Shanghai Union and Investment company jointly funded by the Shanghai United States Network Communications Technology Co., Ltd. Master, the two sides accounted for 50% of equity, mutual constraints.

Yi, Executive vice chairman and secretary general of China Mobile Internet Industry Alliance, told the investor newspaper that MSN China still exists mainly for historical reasons, and its operators are joint venture companies. In fact, shareholders have been prepared to sell, are in the process of bargaining, but the Shanghai joint venture also accounted for 50% of the equity, without the first major shareholder, who will not decide who.

Yi that the current MSN China's domestic market share is very low, with MSN into Skype, has said that MSN entered the end of the stage, has no value.

He also said that in fact Skype and MSN overlap rate of more than 80%, including Skype features include MSN features, MSN features, Skype has, but Skype some MSN may not have, so will be merged. In China, that's just a matter of looking for someone to take over. In the present situation, the value of interconnection is already very low. Along with that, for MSN operations, many people have left.

An internet investor said that the market acceptance of MSN is getting lower and higher, and China's particularity makes Skype not come in. Microsoft is like an aging state-owned enterprise, MSN is dying. MSN China is not closed, just live a few more years.