MSN Search face: Windows Live Search

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To be honest, I haven't noticed MSN Search for a long time, in addition to the IT technology reviews at the beginning of the site, considering that both Google and Yahoo are very heavy on the time factor, and MSN can make the site to obtain the fastest optimization effect, has been considered for MSN website optimization, is intended to first on MSN to get a breakthrough. However, later found that the reality is very sad, perhaps because the Chinese users use MSN Search for too little, perhaps other reasons, although the corresponding keywords in the MSN can be ranked in the appropriate location, but the site access users from MSN Search is negligible. Once compared the situation of a keyword: the same keywords, the same rankings, from Baidu's independent IP over million, MSN Search but only provide dozens of IP, which can be almost negligible. Therefore, then in the site optimization of the basic do not consider MSN.

Recently, the chance to find that MSN Search has a relatively large adjustment.

As we all know, Microsoft has previously categorized most of its new applications (mostly beta) under the Windows Live brand, and as the gradual development, many of the services that originally belonged to MSN have migrated to the live brand, like the previous MSN Messenger renamed Windows Live Messenger.

MSN Search is no exception, according to Microsoft Live Search ' s weblog in the statement, since September 11, the original MSN Search officially renamed Windows Live Search, and finally out of the beta test phase-of course, only for the English version, Windows Live Search in Chinese is still in beta testing-and Microsoft has assured MSN advocates that the MSN brand will not disappear, and that all of the previous MSN services including Messenger, search, and so on can still be accessed or used through "www.msn.com".

But from Microsoft's processing of the original MSN Search address (http://search.msn.com): through 302 temporary redirect to "Http://www.live.com/?searchonly=true", perhaps we can expect soon, Microsoft will completely switch to the Windows Live platform when the user is familiar with the new access method.

It is certainly premature to conclude that the renamed Windows Live Search can bring about new changes, but at least the interface is simpler and cleaner than before, and can provide a better use experience.

In fact, the most direct cause of my concern about Windows Live Search is the discovery of a "http://114.vnet.cn/" Web site in the IT technology reviews, and it's going up very fast, surpassing Yahoo in just a few days. Check the Web site, is China Telecom Internet Star Search page, "114" as the logo, the use of Windows Live search engine.

The popularization process of China Telecom interconnected sky although it has been criticized by many people, even considered "rogue" suspicion, but perhaps this is the most effective way in the Chinese market, maybe people eat this set, anyway, through such cooperation, China Telecom at least provide the most needed resources: users! This is not what Microsoft can do.

Windows Live Search, which has a huge number of users, is not to be underestimated, and perhaps it is time to focus on optimizing Windows Live Search.