MSNBC buys "Breaking news" domain name two way into micro-blog

Donews January 6 News January 6, according to foreign media reports, the United States fourth-largest cable news channel MSNBC recently acquired "breakingnews.com" domain name, plan to cut into the micro-blog news field. The news said that MSNBC had completed the acquisition of the "breakingnews.com" domain name on January 5, 2010, but details of the transaction were unknown.　　December 2009, the company bought another news service company bno on Twitter account "BreakingNews".　　It is understood that BreakingNews is a news service company Bno set up on Twitter account, mainly to provide users with timely news services, the current account of the followers have reached more than 1.5 million people. Charles Tillinghast, chief executive of MSNBC, said the company acquired the "breakingnews.com" domain name for three reasons, one is to try vertical media and micro-blog model, the second is to provide users with the most timely and accurate news reports;　　This enhances MSNBC's brand and visibility. Not all users like the way "news + commentary" on Twitter is presented, says Charles Tillinghast.　　According to MSNBC, they will use the "BreakingNews" account on Twitter to push news, on the other hand, on the breakingnews.com Web site. It is understood that MSNBC is a joint venture between NBC and Microsoft, a digital media company. Over the past few years, the acquisition of Newsvine,everyblock and other news sites to speed up the pace of media union and expansion. Finish）