Muje: Complete website Internal optimization function

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I in the previous "website how to get higher weight in search engine" mentioned that the complete site internal optimization function to improve the overall weight of the site has a very important position, because time is not enough, I did not specifically introduce these, just a simple stroke, today I come to specifically explain to you, The importance of internal optimization function to the improvement of search engine friendliness.

What are we talking about? From the internal connections we all know, many friends know that internal connections are important, and hundreds of optimizer people shout that internal connections are important to search engine weights, and they always say that you want to add an internal connection here, where you want to add internal connections, But they haven't told everyone the good way they have been calling our friends to learn the fool-like optimization method, manual to do a lot of optimization, but we think carefully, in addition to those who rely on the external connection of the optimizer to rely on a change of connections to get ranked, for their customers to obtain traffic outside, Other top-class optimizer are in Sohu, Sina, NetEase, TOM, Tencent These companies, I think we rarely see the company's optimizer published articles, because these people are busy dying every day, money to make more old, just do not have time to publish on the internet what things, and no one will be able to teach the housekeeping skills to others casually.

Okay, here's the thing. If those large site optimizer is also relying on one by one to fill in the internal connection, called the station of those editors friends each send an article on the top plus a dozen links, each word connection address is to search for their own words, then I think, They should have less than 5% of their content published per day, so actually these features are technically achievable, so let's talk about how to design these technologies now.

I. Internal key words

Mention the addition of internal keywords, in fact, they are designed, they are not through the technology in the article to extract, but some staff, do every day is to add some explanation or information class articles, and then set for internal keywords, plus connections, for example, now the financial crisis is very serious, I would like to add an internal keyword to the financial crisis, I will send an article explaining the financial crisis, the title of the financial crisis, and its address assumed to be http://www.d1zzz.cn/, I will now be in the background to join the financial crisis keyword, and then the associated address set to http:// www.xxx.cn/, let him become the internal key words, so no matter who post in the future, as long as there is a financial crisis in the word, will be connected directly, and the connection address is the http://www.xxx.cn/I added before, of course, those celebrities explain this, Like a celebrity you see on Sina, such as Jackie Chan, Fan Bingbing, Andy Lau, Jay Chou and other celebrities with the name of the connection is such plus go, so as long as four or five people do such a day, the key word input work, the site related to the internal keywords will have very good results, of course, these things are divided into grades, The more general text, the higher the priority, for example, the legal site where Muje law, we have legal and legal advice are set to internal keywords, if the article appeared in the legal advice, our system will be the priority, the legal advice to the whole word plus keywords, rather than only the law plus keywords, so, The relative level distribution is clear, and can save a lot of time for optimization work for a large station.

Of course, their internal keyword extraction is also a certain way, in addition to sending people to focus on the hot topics on the web every day, they also add keyword extraction features to their blogs and forums, which are for publishers, such as when I blog on Sina, when I post posts, Can be extracted from the internal keywords, these keywords are prior to the editorial audit plus good, but if I feel that the extraction of inaccurate, can also manually join, these manually added words become the keyword alternative content, some oil painting very good site optimizer can see in the background of these keyword add and choose ratio, They use this and the site's internal search content ratio, add some of their usual focus on the key words, thus, the general big site's key words inside the connection to do very meticulous.

Therefore, if your site to achieve the best internal keyword optimization results, it is recommended that you adjust the background of the CMS system, add related functions, I think this will make your site's internal optimization has a very good effect.

Ii. recommendation of related articles

I think in addition to the Internal keyword optimization function, another important optimization function is related article, here many CMS have related article optimization settings, generally there are several categories.

The first is to add your own internal association words, through this function, will also add the internal keywords of the article extracted to the relevant articles, such optimization is the best, but if a site involved a very wide, add their own thousands of tens of thousands of of the internal Association words, edit Add Internal association words may not choose a good article, Because it is impossible for anyone to remember the associated words that are added to the system.

The second is to add your own internal association words, but the system's algorithm is different, he is the editor added the relevance Word as a search tool, collects the article title to contain this keyword article, as the related article, this method although simple, but the relative correlation really is not strong, therefore actually also is not perfect.

Third, the system will save the associated words that have been added, and then as the Sohu Sina Blog input after the article automatically extract the keyword version of the relevant words, but this way is not too accurate, should be related to the extraction of the worst method, but the only advantage is fast, because no editing to think about these.

Fourth, in order to avoid the disadvantages of the first and second related articles of choice, Muje, I have conceived a new way of associating words, but I think this may have been used in the background of a large web site's CMS, but it has not been published, because the technical support he needs is very strong, The General small Web site can not be reached. Okay, now for the design of this thing, he's using the first and second method, and the first one, adding a word in the article, and then he chooses to add the same article, if there's no such article in the article Library, Then he will choose the article title with this associated word article, and these related words reached a certain number, will be stored in the system of related words, you like the first word of the relevant words, the following will show informer word is the word of the relevant words, Just as you would in the input box when you search for content in Baidu and Google. I think the system optimization structure of this kind of related article is already perfect.

Third, content page article recommended

In the internal optimization function, the recommendation of the content page article is a very important work, every day we open the difference between the main station and the site is the content page article recommendation, the main station content page article every day in the update, and the point of a few days, a few weeks may not change, this is the absolute pull Big page ranking a function, We should all know that the search engine on the page is often updated with a higher weight, and if your page often does not update, slowly will be in search engine dead, be he t off, dispose of, and this to often updated page weight higher key evaluation way, not only reflected in the homepage, column page, List page, also reflected in the content page , your content page will also get a better ranking if you can update the recommended articles in your content page every day.

So how do we update him? Muje recommends that you add a full station to the content page of the latest article features, and add this column reading ranking, and then add the latest article in this column and a immediately extract the site of the article function, and then the entire content generated static page, in the content page to call, This can avoid every time you open the extraction database slow speed, increase page browsing speed, and generate a daily article, increase content page update rate, improve content page weight.

OK, today to introduce these three content, this article is improvisation, so may be in the speech more wordy, I am too lazy to sum up, anyway, I hope to help you!