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Increase the weight of the site has a very good method, and the most important is the rational use of links to increase the weight of the site, we through the correct link to increase the ranking of the site weight.
One, interchange links and one-way links
Now, as each website starts to notice that the link is the site's important foundation and its impact on the site's PR value, it becomes very cautious about how to link to other sites. The main reason is to want others to link themselves, preferably one-way links, because each export link will release their PR value. Conversely, if two sites are linked to each other, they are two-way links, or interchangeable links.
Of course, if you get a one-way link, it is natural to make a steady profit. According to PageRank's theory, each import link is a vote for you. However, if you exchange links with each other and use the appropriate words, you can add points to the site. Because the current Google computing has begun to emphasize the quality of the link, that is, the relevance of the high and low, rather than the special care is one-way link or interchange links.
Search engines have always been a way of simulating people's feelings. To judge the quality of a link, not just one-way links and exchange links to judge, but also by many other standards, if you can not get a lot of one-way links, then you need to exchange links when the effort, and strive to improve the link quality links, the following we say a search engine for the exchange of the standard link.
Search engines are looking at link quality according to the following criteria:
1. Compare the topics and links from the source to the pages described by the link. (This is to say that you change the link station for you to do the linked page title and so on and you are linked to the content of the page.)
2. Links appear in the site (for example, in the content, ADS, navigation menu medium).
How much of the 32 interconnected sites are relevant (whether it is the same industry, the content of the Web page. )。
The importance of these three standards is much greater than whether the links are one-way or two-way.
Interconnection between site groups
Some companies have more than one website. For example, the Law building, there may be a range of legal services sites. These sites must be linked to each other again. So what is the link?
First, link the home pages of each Web site. This is the minimum step.
Second, it is natural to quote links to each other about the relevant content pages in each Web site. This is still the emphasis on the link between the source content of the relationship between the affinity.
Third, pay attention to the relevance of each website. Unrelated sites do not interconnect.
Here to make up a sentence, now the search engine on the station group have some resistance, this is because a few years ago in order to make the site weights and rankings, crazy set up a station group, thus affecting the real quality of the site, so now the search engine on the same IP many similar sites to establish links, there are certain ratings, if done too much, would be considered cheating.
Third, the selection of the link page
Links are links to two sites. However, not to say that you must use the home page as the address to link. The PR value of the home page is higher than the internal pages, and as a custom is the homepage address of the link. However, as a Web site, some parts of the content and the other part of the content in some cases are different. In this way, in the overall site and other sites linked to the time, easy to appear the contradictions of relevance. At this point, you can choose to link the page is a page in the site, rather than the homepage.
For example, a weight loss information website includes weight-loss devices, weight-loss teas, and weight-loss therapy pages. If you want to create a link to the production of fitness equipment, you can use weight loss equipment to link the Web page, and at this point, the source text can be linked to focus on "fitness equipment" this keyword. Such a link is very obvious relevance, very consistent with the search engine requirements of the link.
Iv. Message book and blog links
In the message book and blog post information, and the chain of information back to their own site, is a link to add another method. Again, the release of the information heavy, should pay attention to the appropriate link source text use, and do not arbitrarily draw line links.
Because the message book and blog post information often do not need the approval of each other, you can always submit information. However, please note that this is not easy to be published repeatedly, so as not to be suspected of dumping spam information on the other site of the contempt behavior.
There is also to make up a sentence, in other people blog link Another to moderate the reason is, it is likely because of these too many links, causing search engine spiders crawling found malicious optimization, and thus due to the optimization of the excessive, and to your site punishment.
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Author: Muje
NET name: Flower Tian Mu
2009-04-05