Mule Track Logistics CEO Song: "Call the car" mode to transform the traditional logistics

Two factors have spawned their own entrepreneurial ideas. And when the idea was described to investors, investors immediately had the idea of investing, "Song, founder of the Mule Trail Logistics intelligence platform, said to the entrepreneurial state. The first is the traditional logistics industry has serious information asymmetry problem, the second is in the mobile era, the traditional logistics must be a huge potential market, Song through the past year to the logistics industry observation reached the two conclusions. National Development and Reform Commission, Statistical Bureau data show: 2013 social Logistics total cost of more than 10.2 trillion yuan, accounting for 18% of the national GDP. Among them, the truck as a high-energy transportation tool, carrying the national logistics total volume of 75% transport tasks. Song's idea is to use mobile Internet technology to transform the traditional logistics industry, let the logistics industry revitalize, release the market stock. If the drop of a taxi to solve the taxi driver and passengers docking problem, then the Mule Track wisdom logistics platform to solve is the supply and truck driver docking problem. Mule Track Logistics Wisdom Platform CEO Song began to build a team in August 2014, initially only 3 people, three months later, the number of employees to more than 40 people. Most of them come from the bat camp, as well as the IT team of top logistics companies, which are very powerful, "Song said. Platform on the line in the first month, the platform water has reached 38 million. Because the previous idea "touched the investor", in August 2014 before the company was founded, Song got the angel round financing. Xiaoping investment of millions of yuan, IDG investment millions of U.S. dollars. In fact, apart from valuing Song's entrepreneurial ideas, the investor is also an important counterweight to investors ' investment. According to Song, I have been in Facebook, PwC, Orchid Pavilion, three work experience has not only improved their ability to judge the industry, but also met a large number of investment institutions. During Facebook, he was involved in building the data center, and at the same time, he also made a pre-contract for the total number of servers purchased each year from China, based on the total amount of site visitors. In the period of PwC, it is mainly responsible for some investment and mergers and acquisitions of large data analysis work, and later returned to join the Orchid Pavilion set potential to do Guo to disease special Assistant. Song said: "Mule track logistics wisdom platform to a certain extent, is to draw on the drip-taxi mode." But a drop of a taxi is a one-dimensional match between a taxi and a passenger, that is, geographically based distances. And the Mule Track Intelligent Logistics platform is in the goods and the owner of the multi-dimensional matching, in addition to geographical location based on the distance matching, there are routes, time, load capacity, such as multidimensional matching. With the number of registered users and owners of the platform, the matching success rate will be higher. In Song view, the domestic overall logistics environment inefficiency has become one of the biggest constraints on domestic business development, so the integration of logistics information platform, improve transport efficiency and thus reduce logistics costs, has become the latest trend in the development of logistics industry. The traditional logistics industry is the first problem is that the source can not find a truck driver, lorry drivers can not find the source side, this is a serious asymmetry of information caused by both sides. Second, transport costs are high. Mainly hasThree reasons: First, the business logistics scale small, scattered, disorderly, the second is the intensity of low, empty rate, China's logistics is heavily dependent on freight transport, and automotive logistics is the least intensive one; the third is the extensive way, low return on assets. Most auto logistics companies can only maintain a 1% return on assets, well below the average of 8.3% per cent of the logistics enterprises in the United States. Song hope to pass the Mule Track wisdom logistics platform to solve the two problems of truck drivers and suppliers: first, the rapid and effective integration of supply and capacity, reduce car owners empty rate; second, let the freight market more orderly, more intelligent. At the same time, the Mule Track wisdom logistics platform not only solves the owner and the owner of the docking problem, but also solve the driver does not make money, shippers shipments rare problems. At present, the wisdom of the Mule track logistics platform has covered almost all cities in the country, the platform has 60,000 of vehicles. Song said: "The most concerned thing is how to do a good product, to attract more truckers to use our products, so that drivers in the Mule track logistics intelligence platform to make money." Drivers earn money, will inevitably lead to a higher level of consumption, at this time, the driver of the basic necessities, steam repair, refueling and other needs we can as value-added services available to the driver. For the owner side, not only need to find Low-cost truck drivers, they also need a set of operating management of the ERP system, from the system can clearly understand what the driver in the goods, freight car running track, line revenue status, settlement methods and other information, which will be extended some new profit model, "Song said."