Multi-brand development of Sen-Ma costumes to speed up the construction of marketing network

Securities Times reporter Zhangxia as a high-speed growth of China's casual wear and children's wear market leader, Sen ma Clothing (002563) listing the road has attracted much attention. According to the company issued a notice, Sen horse Apparel to determine the issue price of 67 yuan/share, corresponding to this price, the company market value will be as high as 44.89 billion yuan.　　After the successful listing, Sen ma clothing or will become the largest listed companies in Zhejiang province. Sen Ma Apparel Chairman Chu Guang and in yesterday's online roadshow, said, landing capital market, is the milestone in the history of the development of Sen-ma costumes, will promote the company once again leap-forward development.　　Sen Horse Costumes will give full play to the strength of capital, and further consolidate the competitive position in the industry, and strive to make the forest horse costumes to become the first, the world's leading multi-brand apparel group. Data show that Sen horse costumes owned "Sen Ma" Casual apparel and "Balla" children's clothing two well-known brands, respectively, occupy their respective market segments of the second and first. As of December 31, 2010, Sen Horse owned 4,007 shops, Balla has a total of 2,676 shops. Two brands of franchise sales network has covered in addition to Hong Kong, Macao, Taiwan outside the country 31 provinces, autonomous regions and municipalities.　　From 2008 to 2010, the business income of Sen-ma costumes was 3.323 billion yuan, 4.25 billion yuan and 6.287 billion yuan, which realized net profit of 443 million yuan, 686 million yuan and 1 billion yuan, and the earning ability was promoted rapidly. The announcement shows that Sen Ma costumes will raise funds to all put into marketing network construction and information construction projects, expand marketing network while improving rapid response capacity. According to the company's board secretary Zheng Hongwei introduced, marketing network construction project to invest in 63 stores nationwide, in the Senma and Balla brand existing stores on the basis of the expansion of the two major brands in key cities in the core business district flagship store and image shop number, covering the development potential of the region's network distribution,　　Enhance the market image and share of the two brands. According to the reporter understands, along with our country urbanization advancement and the resident income unceasing enhancement, the future adult leisure attire market will still maintain the steady growth trend. According to forecast, 2009-2013, the adult casual wear market's annual compound growth rate of 9.72%, to 2013, China's adult casual wear market consumption will reach 747.2 billion yuan. In contrast, with the advent of a new round of fertility, urban households and the increase in the consumption capacity of residents, children's wear market faster growth.　　2009-2013, children's clothing consumption of the annual composite growth rate will reach 10.06%, 2013 market size will reach 138.3 billion yuan. Chiguang said that in the next five years, Sen Ma costumes will continue to focus on leisure apparel and children's apparel industry, from the brand, products, markets and supply chain management to continuously enhance the company's core competitiveness. On the basis of upgrading the key competencies, the company will further integrate channels and supply chain core resources, and gradually build more rich and diversified multi-brand operation system, expand the category and scope of apparel products, and maintain the company's performanceSustained and stable growth.