Multi-channel technology promotes the development of short message marketing

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A few days ago, the reporter received consumer reflection, a lot of SMS platform group mass faster than before, and sometimes can not even successfully sent. Experts say this is because operators have stepped up their monitoring of the SPS (direct providers of application services), sending bulk text messages to the system before they are officially sent, and at the peak of delivery, it may be impossible to send. However, SMS multi-channel transmission technology will effectively solve this problem.

According to statistics, 2007, the national mobile phone text messaging reached 592.1 billion, 2008 only seven days of the Spring Festival holiday, the national mobile phone text message sent a breakthrough in 17 billion. At the same time, spam messages also seriously interfere with people's normal life. "The company loans and sale of counterfeit money gun medicine car bug, but also for people revenge and private detectives, also do online diploma license plate Invoice" ... These serious black and illegal text messages, social security, economic and other aspects of the serious impact, and relying on the message to defraud the criminal activities have emerged, SMS management spam message is imminent. At present, the state-related departments are increasing the management of spam messages, the operators naturally duty-bound to actively cooperate, strengthen the mass message of the content of the audit, the number of spam text is greatly reduced, but the speed of the bulk SMS also has a certain delay correspondingly.

"Does this mean that normal legal SMS marketing will also be impacted," he said, fearing that internal management, which relies on short message communication, would also be adversely affected.

Experts said that SMS marketing as a rising new business model for enterprises to establish a mobile marketing bridge. Short message with its broad coverage, many users, high accuracy, so that enterprises directly facing specific consumer groups, so that marketing activities more effective, with other media can not reach the advantages of promoting the development of the market economy, should be encouraged and supported.

However, when the normal legal mass text messages face audit, how can the enterprise improve the efficiency of sending? The reporter interviewed the time interconnection person. He said, SMS multi-channel delivery technology can effectively solve this problem, in the short message send peak period, if encountered delay, you can choose to replace the channel to send, greatly save time to send. It is understood that the company has opened a special marketing channel, the enterprise-specific customer base for the legitimate advertising class information has a greater success rate. In addition, it is designed for urgent business needs to send instant SMS customers open the instant channel, send fast.

Industry insiders said that the difference from the spam message of the compulsive, SMS marketing more emphasis on interaction with customers, so support the response function of the enterprise SMS delivery platform by users of the pro-Lai. At the same time, SMS marketing also has the extension of continuous development, it can face nearly 500 million of domestic mobile phone users to cultivate a stable customer base, establish the company's brand and image.