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Absrtact: The hope and tangle of a cloud of multi-screen TV copyright Dealers December 3, Skyworth announced with excellent friends, the southern media and other enterprises tripartite operation Skyworth Intelligent Cloud TV in the Hollywood column. Using the license plate of the southern media to embed the content of good friends in Skyworth's cloud power

the hopes and entanglements of a cloud of multiple-screen TV rights providers

December 3, Skyworth announced with excellent friends, the southern media and other enterprises tripartite operation Skyworth Intelligent Cloud TV in the "Straight to Hollywood" column. Using the license plate of the southern media, the content of gifted friends is embedded in Skyworth's Cloud TV.

Each large 5 yuan ~8 yuan, monthly 35 yuan, 200 yuan a year, 300 yuan a year. "The video free era of smart TV is over. "Skyworth Group China Regional Marketing Headquarters marketing general manager Liu Yaoping said."

"For the next few years, the opportunity has come for those companies that are already stockpiling a lot of TV rights." "A domestic brokerage media culture industry analyst told reporters, with the Internet television market development, Internet TV Copyright value began to appear quickly, this for Internet TV copyright business, there is a new opportunity."

By 2016, the number of Internet TV users in China will exceed 100 million, he predicts. According to the British Digital Television research company Digital TV study forecasts, China's Internet TV market in the amount of 50 million U.S. dollars in 2010, 2016 will increase to 1.38 billion U.S. dollars.

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"All along, the purchase price of TV copyright is only one-tenth of internet copyright." "A three-net fusion industry told reporters that this to the music vision, gifted friends, hundred-video than the volume of small businesses of the internet to store a large number of opportunities.

Since the listing in 2010, the music network began to buy large-scale film and television play copyright. At present, music in the content of copyright reserves 90,000 sets of TV dramas, 5,000 movies of the network copyright, and to create "video-made" homemade brand, annual production and distribution of nearly 30 blockbuster. 2011, in the music as a whole nearly 600 million yuan revenue, copyright distribution income of 356 million yuan, accounting for 60%.

In addition, there are nearly 500,000 sets of film and television copyrights. With 5 Hollywood movie giants such as Fox, Sony, Paramount, Warner Bros. and Global, Dozen has reached a strategic partnership with 1700 Hollywood film studios, as well as 4,000 of films from home and abroad, and more than 25,000 episodes of TV dramas.

Although such reserves are not very large in volume compared to Internet video, they have ample opportunities on television. "TV rights providers are not afraid of these internet video makers because they are not as good as they are on television rights," he said. "The three-net fusion industry told reporters that these video sites in the content of copyright is only Internet copyright, and did not buy too much television rights."

Le, according to the music, the purchase of copyright is a collection of multiple terminals copyright, including the PC end, TV terminal, mobile terminals. But at present, "Le See also only to the PC side of the copyright on the distribution, the television end of the copyright has never been distributed, this is the music network to the whole industry chain business to do." ”

In addition, the copyright is also "multiple copyrights", which is the right to broadcast on internet TV, mobile phone, pad and so on.

Unlike Internet content, which is plagued by "piracy", television is "walled with gardens". The Chairman and CEO of Shawiding told reporters, now, the internet TV copyright is relatively clean, through the licensing side of the broadcast control platform audit, you can filter out those pirated content. This is a good market for the content quotient of Internet TV, can use content to pry the whole industry chain.

A cloud of multiple screen competition

Of course, the Internet television industry has attracted a lot of competitors. Among them, the Internet video manufacturers with the use of existing resources to enter the advantage. This October, Sohu Video and Sony film and television cooperation, the introduction of Sony company Blockbuster. In the next 3 years, Sohu Video will also form its own network playback rights.

More companies have not begun to act, but have been quietly laid out. Youku Potatoes told reporters that, at present, Youku potatoes in the Internet television and other aspects did not start, but in the technology and content reserves are ready, only need to wait for the opportunity.

In addition, Tencent and Cntv's Internet TV operators-the future of television to achieve cooperation, Tencent's Internet value-added services, such as QQ video chat, Tencent is also trying to entertainment interaction, life consumption, e-commerce and other aspects of research and development of new products.

This October, Tencent Video general manager Liu Chunning in an interview, said Tencent video did not enter the specific strategy of Internet TV. At present, 90% of users are using laptops, ipads, mobile phones to watch high-definition content. Tencent video more pragmatic, hoping to occupy the internet screen. Liu Chunning admits, "the television terminal model is quite complex, involves the industrial chain, the industrial model, the management main body all differs from the Internet." ”

Although these internet video giants are still in fierce competition, they have not yet entered the television field on a large scale. However, in the future "a cloud of multiple screens" of the pattern, through the TV, PC, mobile terminal video playback is inevitable. TV rights operators may face the threat of video sites "flanking the curve" from PCs and mobile terminals.

Not only that, let the music, the best punk, hundred-vision, China and other companies more tangled is, in addition to the need to compete with these internet giants, but more importantly, want to know their role on the Internet TV.

At the end of October, Lei announced the introduction of Millet box, although later for policy reasons. But marketing has been successful, and many ordinary users know what "the box is for", which detonated the entire Internet TV market. Previously, the music, good friends, hundred-Vision, China has released the box, but is not known to the public.

To this end, Le View also took the opportunity to publish a price of only 300 yuan video player. Prior to that, the Lok-vision has been taking the high-end route, the introduction of the 2000-yuan ultra-clear smart player for Blu-ray, enthusiast level, has hundreds of thousands of users.

At present, China has nearly billion flat-panel TV market, through the connection of intelligent set-top box products can be quickly intelligent, than let users replace the entire flat-screen TV costs much less. And, Smart TV is durable consumer goods, users can not be replaced in a short time, set-top box must be a big market.

But these internet TV content providers know that a set-top box is just a transition product. In the future, mobile phones, mobile terminals can replace the box, direct access to the television.

Le Vision has been to create "platform + content + Terminal + Application" ecosystem, known as 2013 to launch the Super TV, in this Super TV, also embedded a development platform (LeTV Store), built a TV application open platform. It is said that the TV application market has been assembled including Jingdong Mall, Dangdang, Sina Weibo, Renren, great Wisdom, the Three Kingdoms Kill, Flight Butler and other applications.

In the planning of the gifted, the service platform is more important than the content. The company hopes to get through operations, content, users, the formation of a complete transmission of information, from content technology support to the content technology platform service provider. At present, you have been with more than 20 provincial and municipal telecom operators in China, planning to the 2013 Internet TV broadcast terminal of 1 million paid users, telecom operators channel paid users also reached 1 million.

Skyworth TV, which is built with the best of its content, is expected to sell up to 2 million units in 2013. Up to now, the end user of the TV set that has been implanted into the music service has reached 3 million, with about 1 million of users entering the active state.

"By 2014, there will be more than 5 million paid subscribers." "Shawiding said.