Multi-directional analysis of search engine rankings

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You seo friends, contact SEO so long, but also saw a lot of people write articles, there are many professional and strong articles, there are many practical content. All of whom have been concerned and bothered by this problem, is also in the search for the answer to this problem, that is the search engine rankings, we do optimize the first cast aside marketing does not say, are in the pursuit of high ranking and flow, this is to do the fundamental purpose of optimization, you seoer also to achieve this goal to think a lot of ways, is not a means of folding. Through the six months of time I have done a simple accumulation and summary. Here are one by one to share.

First of all, I would like to say that the core of the three points is a domain of the site's relevance, importance and authority. Perhaps the three points of this core are commonplace and commonplace. However, when we do the site to really take into account a very small, we need to keep these three points in mind, always remind themselves in the process of optimization to move closer to this, and ultimately achieve the goal. We want to know the impact of the site rankings:

Factors that affect search engine rankings:

1th: Website title tag keywords;

2nd: Import link anchor text;

3rd: Website overall link Authority degree;

4th: The age of the website;

5th: The popularity of the site's internal links;

6th: Import link topic relevance;

7th: The website in the related topic Community link popularity degree;

8th: The use of keywords in the page text;

Ground Nine: Link source site's overall link popularity;

There are nine points listed above, we can see what you do is not good, what is doing better, there is a place you do not notice, you can try to improve to make a summary.

How do search engines judge these factors:

Here we want to introduce a few concepts, to see how the search engine is to identify these factors, I talents, may introduce a relatively simple, we can try to understand. Mainly three points: file analysis, semantic analysis, and link analysis. When a user searches for a keyword search information, the search engine will use file analysis and semantic analysis to determine the content of its index library will appear in the search results, in the link analysis to determine what content and page rank before, so as to get a better ranking. This is also the fundamental goal of Seoer: being indexed has rankings.

File analysis and semantic analysis can determine the relevance of the site and the Web page, the content of the degree of composition, how, is not a valuable content. File analysis is mainly to analyze the contents of the Web site and file what appears, what are the keywords. In accordance with the semantic analysis to determine the occurrence of this keyword page what kind of text, this is generally through Baidu's own thesaurus and dictionary to identify, so you can determine whether the content of the Web page is a composite theme! This is also most important, we should attach importance to the semantics of keywords to create a high degree of relevance content.

Understanding this principle can be used to analyze the importance of the above nine factors, (this I also do not list) mainly introduces the website link authority and the popularity, everybody knows the internal link and the external link, here also wants to say a new concept is "the reference analysis", the external link has how many references the link, Mainly refers to a number of professional documents and articles cited from our website, such links can reflect the authority of our site how much. The popularity of the link, simply said that the number of external links to the page, the main emphasis is linked to the source of relevance, search engines can be judged by semantic analysis. Search engine through this link mode and semantic analysis can determine what the page is not important, what page is important. Then there is the link popularity of the site in the relevant topic community, very simple to cite a rough example: a brother and sister 6, of whom five do not admit that one of them is his brother, others naturally say they are not a group of brothers, even if they are very similar. This is also the case between the site, they do not give you links you will naturally have such a possibility of exclusion.

What should we do to improve search engine rankings:

The above said so much, that how to do it? Here we do not consider the site construction (but this is also important, because the overall connectivity structure and content distribution, user experience is also very important)

1th: Create content, then create what content is critical, first of all should be analyzed to get a batch of keywords, we want to know the key words of the relevant semantic content, for the search engine for this keyword page want to appear and what content and user search this keyword want to see what content and information. We can search this keyword to see how the top three page content is described, we follow the pseudo original content, so that can meet the relevant. The first is the content of novelty is easy to be recorded, the second is the content of search engine thesaurus and dictionary has a high degree of fuzzy matching relationship, will naturally give a higher ranking (difficult to do, hope to adhere to)

2nd: Create the connection. Here to say is external links and internal links, external links to get a lot of ways to see my previous article, but must be based on the basis of the previous introduction to create. Worth mentioning the death in how to improve the trust of the website. When the spider program began crawling the site is through a high degree of trust to start the site, through links between links to crawl, and to index, we need to know in this field which sites are authoritative trust high content of high value of the site, The higher the number of times the site is, the less the site will gain a higher level of trust and valuable weight. For example, we start with Sina, I can through their export links down to track the appropriate and create links to the site to create links.

Internal links are also the same, pay attention to the relevance, importance, the popularity of links, the importance of this point is also refers to the home page click Closer, the less the number of pages can be achieved. Concrete how to realize the relationship between the many factors, this is also the need to practice accumulation here on the unknown talk.

Here also say so much, and finally is a simple list of some of the negative impact on the site rankings:

First: spiders can not access;

Second: Strong similarity to other websites or Web pages;

Third: Link to garbage and low quality sites;

IV: Participate in link planning and actively sell links;

V: Many pages have duplicate headings and meta tags;

The above introduction is relatively abstract simple is not very comprehensive, hope to study together. Thank you for your careful reading ... Next issue how to optimize the page, attract spiders to pay attention to improve the content value.

There may be typos in the article, everyone magnanimous.

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