Multi-faceted reading of Twitter founder Doxycycline: Jobs ' successor

Lead: The latest issue of the American Wired magazine's print edition, published in Steven Levy, Stephen Levi the personality traits and entrepreneurial experience of Twitter and Square co-founder Dorsey (Jack Dorsey).　　The "successor to Jobs" was interpreted from different angles. The following is the full text of the article: Chat with Dorsey, often inexplicable conversion topic: The job interview turned into a half-hour of the New York Yankees Symposium, the press conference turned into Woolf (Virginia Woolf) novel appreciation, originally for their own start-up company Square comments, Will unwittingly turn into a speech about monetary history.　　Although the West is introverted, does not like many words, the total love silently insight into the changes around, but once he talked about the topic of fascination, he will be immediately eloquent, gushing, such as maps, diaries, reconnaissance and civilian radio. This personality poses a challenge to the 35-year-old. He was so busy with his work that he hardly had time to discuss the irrelevant content. In addition to being a full-time CEO at Square, he is the executive chairman of Twitter. The former is one of Silicon Valley's hottest start-up companies, the main mobile payment business, the latest valuation reached 4 billion U.S. dollars, the latter was founded in 2006, the idea comes from the doxycycline of human interaction in depth thinking.　　As the spiritual leader of the two pioneering companies, much of the West has been hailed as "the successor to the Jobs", and he is not only highly praised by the media and investors, but also frequently attends various awards. Today, he finally took time out of his busy schedule to interview us, talk about Square, and talk about how to integrate relationships into financial transactions. The interview site is located in a ParknShop teahouse in Hayes, San Francisco. As it was midday, there were no other customers in the store except us. The reason why he chose this teahouse is that he can settle the bill in square. There is no cashier here, but put an ipad on the counter, with a white box on it, just brush it with a credit card to complete the payment.　　In addition, ParknShop is also one of the early adopters of Square's new service, through which payments can be made without even having to take a credit card out of the wallet. When the teahouse owner Vincent Feng (Vincent Fung) introduced the long and complex variety of tea products, our topic shifted again. Like Jobs, he was also interested in Oriental ideas, after listening to a variety of exotic tea introduced, he followed the advice of Feng's boss, selected from Yunnan, China--this is a black fermented tea. A few minutes later, Feng's boss sat down at the table, placed a very deep wooden tray and began to perform the tea ceremony carefully. He poured the hot water into a small cup, then poured it into a bowl, ajar a lid, and the bowl was filled with tea cakes.　　Doxycycline read the whole process, full of appreciation with the hand touched the corner of the pallet. "That's wabi.。　　"he said. Doxycycline a lot of wabi sentiment, this concept originated from Japan, refers to can be from the deformity and impermanence to find beauty. The concept is complex, involving not only art but also philosophy. "I'll send you a related book." "He promised.　　Doxycycline claims that this esoteric aesthetic thought is at the heart of his design philosophy-the simplicity and nature of the quality that pleases and attracts users to the depths. The PR people who came to the West end up talking. "I'm glad you spent 40 minutes talking about tea. "he said.　　In fact, from tea to dessert, the West did not mention the payment technology, which also made the PR staff quite unhappy. But Doxycycline just started. Inspired by Wabi, I told him that jobs once turned the ipod to old and blue jeans faded. It opened his door again, and the subject went further. It is not hard to see that he is not only a faithful believer in jobs, but also the design of denim fabrics.　　Before setting up Twitter, doxycycline had been in costume design for a while, and he once thought he could be a jeans artist, so at the moment he would not miss a good chance to teach his apprentice. Blue jeans were first designed for absenteeism and sailors, he said. The sailors will sit in their jeans in the bathtub until the fabric shrinks and binds the legs to the effect of tight pants.　　This has the unintended effect of having each pair of trousers become unique with a master's body, like a private diary written on a pair of jeans. When choosing jeans for themselves, it is also obvious that the West prefers those that reflect this traditional style. He was fascinated by the work of fashion designer Scott Morrison Scott Morison. Doxycycline said he plans to go on a pilgrimage to the Morrison store in Soho, New York, where the jeans are all selected from Zimbabwe's cotton and sewn in Japan. He also introduced the same thing with reverence: one time, Morrison gave some stiff jeans to a dishwasher in a New York restaurant who worked in a damp, dirty kitchen, creating an intoxicating pattern. Morrison then copied the patterns carefully into his design.　　All of this is deliberate, for the pursuit of Wabi. Our dialogue is more and more like the drama "Portelandia" in the plot. But in fact, much of the West has been talking about square. Today's face-to-face trading lacks social elements, he says. People have been using money for more than thousands of years, but the method is still clumsy, time-consuming, cumbersome, and does not provide an exhilarating experience.　　Is this exactly what beauty is? Doxycycline to create miracles in an industry that never surprises.　　In short, he wants to create an apple in the financial industry. Doxycycline first showed me that his payment application was in the summer of 2009, when we were talking about Twitter. It was destined to be a difficult one.Difficult conversation. Although he has become the chairman of Twitter, he has been squeezed out of day-to-day operations, despite the idea of the social network. When Twitter became a household name, it retreated from the CEO position. Subsequently, co-founder Evan (Evan Williams) and Biz (Biz Stone) became the voice of Twitter, and the West could only take a back seat and watch the two startups make appearances on the big talk shows, and he narrowly became a social media professional. Best (Pete best). (Best was a drummer for The Beatles, but he was later dismissed inexplicably.) But he did not seem to care about the humiliation, insisting that he withdrew voluntarily. "I gave myself an excuse: Twitter is obviously bigger than me, and it's bigger than anyone else in the company," he said. I hope we don't dwell on who will represent the company. "But is it difficult?" "It's really tough," he said, "and I've spent about 15 years studying the idea."　　However, he later admitted to writer Kirkpatrick Patrick David Kirkpatrick that his departure was like punching him in the stomach. After talking about Twitter, Dorothy asked me if I would like to see his new company. The company was named Squirrel (squirrel), from the name does not see any clue. He took me to his apartment--the floors were high, overlooking the bustling shopping malls that had been built on the old banknote factory site. The apartment has only one bedroom and the décor is simple. Rather than an apartment, a makeshift office, young engineers are fiddling with computers in dusty corners.　　Doxycycline says he wants to provide a way for everyone to pay without cash. He picks up a white plastic product that is about the size of an acorn, connected to the iphone headphone jack. Then he asked me for a credit card and brushed it in the fine grooves of the acorn. Finally, he asked me to sign on the screen with my finger and enter my email address. At this point, my iphone received a message: I just paid Dorsey 1 dollars, and also in a Google (Weibo) map of the capture of the place of the transaction.　　Doxycycline smiled, like a proud father. The birth process of squirrel was peculiar. Doxycycline grew up in Saint Louis, he was obsessed with computer programming. "I'm a great programmer. "He is seldom so narcissistic. When he was a teenager, he went to an internship at a glass company named Jim Michaelvi Jim McKelvey. Just 15 years old, many West will be reused, he shouldered the responsibility far beyond the general interns. In the early years of the struggle, Michaelvi has been keeping friends with him.　　Doxycycline later delivered in New York, studied illustrations, practiced massages and eventually started Twitter. Then, just before the Michaelvi left Twitter, aIn a telephone conversation, he learned that the other party had just lost a deal-a glass-blown faucet worth 2500 of dollars. The reason is that customers can only pay by credit card. Michaelvi and doxycycline all used the iphone, so they found business opportunities.　　These smartphones are more powerful than the entire banks of decades ago, so why not use them to deal with credit card transactions? (The story is legendary, but there are some inconsistencies in the details.) For example, Doxycycline said, the customer was in the shop, unwilling to run out and take money. McVeigh said the other was calling from Panama and he couldn't accept American Express's credit card. Shortly thereafter, in February 2009, Michaelvi, Gregg Kid and his son Anna (Anna), and a friend named Greg Kidd, drove to San Francisco for a restaurant called Pelican Inn. They spent the whole night discussing how to open a company with this idea. Finally, they decided to go for it. On the way home, they came to a 7-11 convenience store to buy water to drink. Doxycycline and Anna stayed in the car and saw a squirrel run through the hood. This led to the West's thoughts: squirrels legs around to collect acorns-for it, this is money! Like Twitter, squirrel can also be used as a verb, with a "storage" meaning.　　So doxycycline immediately thought of the hardware of the acorn--What a great brand! Less than 10 days, many and his team developed prototype products. Robert Andersen, a Robert Anderson Apple product designer, once wrote an early Twitter application, one of the first to see Squirrel prototypes. "It's strange to have the reader plugged into the headphone jack," he said. "he said. But it's actually a wonderful idea--credit cards. Magnetic strips store information in a way that is similar to how tapes store sound. The multi-western team also used the action of swipe card to generate electricity and supply the card reader with normal operation.　　In order to match the brand name, they also designed the sound of the swipe card as a squirrel cry. But the most surprising thing is the convenience of the product – with it, anyone can accept credit card payments. Before that, it was cumbersome and slow to apply for credit card payments to banks, especially for small businesses. The issuing bank will require the merchant to provide a credit certificate and pay an extra fee.　　Square itself is also subject to the red tape – it takes a long time to get Visa and MasterCard to apply for certification, rather than prototype products that create the entire payment system. "Theoretically, our registration process takes only 2 minutes." "Download the application first, then enter your name and address, answer three security questions, and then bind to your bank account," Doxycycline said. It！ "Anderson has seen the potential, just as Twitter has liberated the channels of information dissemination, and the new company of the West willPut the entire credit card industry.　　So he resigned from Apple and joined the squirrel. But there is one small problem: there is already a payment system called Squirrel. So the team started looking up a dictionary and found a new name not far away from squirrel. Square is a basic shape that symbolizes importance.　　In addition, "square up" also means the checkout. Square wants to subvert the entire payment industry, but does not intend to subvert the credit card companies. Instead, it brings the gospel to credit card companies: deals that were originally paid in cash can now be used with credit cards. (Square charges a 2.75% fee per card, and the vast majority-the company did not disclose a specific proportion-to the issuer. So doxycycline met with a number of financial tycoons, including JPMorgan CEO Dimon Jamie Dimon and Visa CEO Chow Sanders Joe Saunders. His demonstration persuaded the bankers. Jamie put a square card reader on his desk. "Doxycycline said.　　And Visa is an investor in square. Since then, Square's registered merchant has reached 100多万家 and is expected to deal with $5 billion in the next 12 months. The popularity of square is reflected in the company's headquarters lobby: There is a glass bowl on the front desk, with a lot of square readers in it, and anyone can come in and get one. Like lollipops in a pediatric clinic, totally free.　　In this way, you become a credit card merchant. After a few days of tea, cafe was interviewed at another elegant beverage store in the Lower East Side of New York-the shop was named Grumpy. He admitted, in a low mood, that he had never seen Steve Jobs. "We made a date--that was the last time I e-mailed him--but then he was very ill." He said, "I've learned a lot from him, though I can only go far." "In many ways, Darcy and Steve Jobs are two passers-by," he said. When talking to people, jobs obsessed about products and the desire to sell is much weaker.　　When Jobs worked, being introverted in your life and being secretive about the West, you will still be able to convey your status to the fans of the social network, who will post a "short life" motto that will upload a Zen-like image and be separated from a star friend such as Larry King. But when it comes to talking about who will be the successor to jobs, it is often mentioned. Many of the most talented geeks have dreamed of working with jobs, and now their goals have become much more western. Keith Rabois, a former PayPal executive, said he was Keith La Boise as the square COO mainly because of the West. "As a founder and CEO, you should do three things. "He said," Planning strategy, perfect design, promote technology. AsIf you are good at one, you can only create a very basic company. Most successful people are good at two, but Jack is the only person I see in Silicon Valley who is good at three. He is a first-class strategist, first-class designer, first-class technician. "Like Steve Jobs, a lot of Western personality traits can also help him attract fans," he said. Every Friday, he would lead his new staff along the streets of San Francisco, starting with the ferry building's Mahatma Gandhi, through the financial district, and then to the square headquarters in the south of Market Street. Throughout the process, many of the West will tell the staff "Square's Four Corners." "These things have become our moral code," he said, "and I spent a lot of time on it." But he refused to disclose the details, and he smiled and said, "If I told you, you'd have to work here." "(to Be continued)