Multi-function integration of community and micro-blog in Network Social Forum

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

After the launch of the portal Sina Weibo sensational effect, the domestic four major portal Sohu, NetEase and Tencent also launched micro-Bo products, a big four-footed state. Sohu CEO Charles Zhang has also said that Weibo has become standard must be done. On this side, to Sina Weibo, for example, the top of the list of popular TV star Chen Yao has more than 1.6 million "fans", that is to say as long as Chen Yao hair a micro-Bobovin will be more than 1.6 million people will see. As someone on Weibo says, "When you have more than 100 fans, you're like a magazine, more than 1000, you're a bulletin board; Over 10,000, you're like a journal; Over 100,000, you're an urban newspaper." "The fan effect on Weibo is a cry for millions," he said.

It is reported that the current registered users of Sina Weibo is tens, in the four major portals to create a strong Chinese microblogging wind, the micro-blog caused by some of the network effects gradually highlighted: Micro Bo quickly grabbed the majority of netizens online time, so that some netizens even to the previous rage community games also showed signs of decline in interest.

In order to maintain or even expand the user share in the Weibo era, the network socialization, the forum community and micro-blogging products together is a very constructive idea, and has been put into reality. May 21, Xtalk Community Chat plugin was the first to launch an upgraded version, in the original real-time plug-in function to add "sharing" function, the main purpose is that users can be the Forum community posts to achieve "one-click sharing", the use of users in other micro-blog products, the impact of the forum community to pull the amount of visits and publicity efforts.

Taking Xtalk as an example, the main advantages of this multi-function plug-in are:

1. For the forum community, there is a low threshold for increasing the microblogging-sharing function. As long as the free installation of Xtalk Plug-ins in the forum community, you can use this sharing function, for small and medium communities have a more practical significance, saving technology input and bandwidth server operating costs.

2. Microblogging sharing covers commonly used microblogging products, such as Sina Weibo, happy net, Renren, Amoy Lakes, watercress and so on. There are also bookmark collection functions, such as QQ bookmarks, Google bookmarks, Baidu Collection, Sina Collection, Yahoo collection and so on.

3. The combination of multi-functional applications, Xtalk in addition to the application in the Forum community microblogging sharing role, it also has the main function is real-time chat function, can read the forum of Friends, do not need to log on to other client products can realize chat function, so that users adhere to the forum, can enhance the community's active and users online long, Also has an intangible positive effect on the promotion of community sharing.

For most of the forum community, the user volume and influence is not enough to compare with the four major portal sites, but can be through the user's spontaneous behavior, with the help of four major portals and other well-known platform of power, to "long tail effect" to expand their wider world.

This article is for reference only, welcome to exchange.