Multi-Play Network President Lee Colling: Plagiarism will never create a new era

Hou Jiyong Beijing reports Lee Colling more than 10 years of playing the world is the result of groping, but this is not Lee Colling dream, his dream with the help of more play, yy success, become China's most successful real-time community, challenge the Facebook model. Zhongguancun Renmin University of China, the East gate of a bar, Beijing rain night, more play Net founder, President Lee Colling sat opposite reporters looking back at their own entrepreneurial road, not by feeling: if I continue to be a journalist, I still like everyone in the running news, in order to get a chance to ask questions kept hold.　　He graduated from Renmin University of China and was a part of the region years ago. Lee Colling's first job after graduating was to be a journalist in "China Youth Online".　　Just do the reporter that period of time, he felt very "high", see many fresh people, ask a lot of fresh things, talk about is fresh idea; After four years of journalist, he felt tired, met are acquaintances, do not ask and know the answer.　　No progress, Lee Colling feel not fresh, boring, he wants to break through, the choice of incision is net. Lee Colling's first venture was photocome.com--as a platform for photographers and photo-users.　　The site was a success, the 2010 contract photographer reached 300,000, income of 150 million yuan, the most recent investment from the United States, the largest VC company Kleiner (Kai Peng Hua Ying). and Lee Colling that the biggest value of photocom is not to earn money, but this site with pictures of the past more than 10 years of China's "Chronicle", and even the compilation of the Moon history, compiling the Japanese history. For news, he still has "complex". Speaking here he stood up, picked up a magazine from the café and said, "Look, this picture comes from photocom." After that he sought to find a place that would be more "worthwhile". 2003, he became the editor-in-chief of Sohu it, and soon went down to Guangzhou to NetEase. 2003 NetEase Although known as "one of the three portals", but the famous difficult character: Solar PV only 2 million, with Sina, Sohu is not a magnitude. Lee Colling went to strengthen two things, one is to locate people's livelihood, and second, strengthen the commentary. A year later, NetEase PV reached 30 million. Ding lei at that time the assessment index is the annual user growth of 30%, Lee Colling's score is 1500%.　　Lee Colling said: "The growth rate of Chinese netizens is 30%, and sleeping in bed should also increase by 30%." News Lee Colling has a bigger goal: to surpass Sina. This is a goal that now seems impossible to achieve, but Lee Colling says "If it is done properly", that goal has been achieved. Strategy is to force it, real estate, cars, games four areas, each area to expand 200 people's team, to five years more than Sina. Lee Colling said: Five years later, in this four areas, respectively, there are e, search rooms, focus, easy cars, cars 168, IT168 and other quasi-listed companies.　　The so-called quasi-listed companies, that is, financial indicators have fully reached the requirements of listed companies. But history cannot be assumed. When he was ambitious to carry out his strategy and recruit in Beijing, NetEaseThe channel was sold to the house and the price was 8 million RMB. Back in Guangzhou he was splashed with a basin of cold water.　　"This can't play", Lee Colling he angrily said, but also understand NetEase's decision: To make more money, should focus on online games. Lee Colling decided to leave NetEase, what to do? Wandering in Beijing, to old friends Lei home, two people chatted for more than 20 hours, two unanimous opinion is, do online games portal, Lei willing to invest money.　　"I want to do it, I dare to do it."　　So, there is the following he will tell the story of the multiplayer network, as well as implicit in a "live community" innovation dream.　　The past is not like smoke "21st century": Four directions are interested, why the choice of online games? Lee Colling: Four directions (real estate, steam industry, technology, online games) I am super interested, but entrepreneurial can only do one thing, not like NetEase, you can carry out four lines at the same time, can only choose a. At that time I and lei common interest is the game.　　Jinshan at that time strategic focus from the traditional software to the online game transformation.　　"21st century": chatting with Lei, chatting all night, right? Lee Colling: Chatting for a day, almost more than 20 hours. Now forget how many details, what to do, what not to do, what you think, I think, and so on.　　He had voted 1 million dollars and was very tall in the Angels.　　"21st century": yy did not think at that time?　　Lee Colling: I would like to prove in NetEase said things, not only said, but also dare to do. "21st century": in NetEase to stay in fact very successful, why still have to leave?　　Do you think the PV3000 is the ceiling? Lee Colling: That is not, I am very comfortable in netease, because I have laid the Jiangshan, as long as the annual growth of 30% on the line. I want to do this business, do the media, you still have to flip Sina to do.　　At that time also have the opportunity, blog, video just up, seize these is the conventional play, we have done a trial, but also have unconventional playing, in front of the battlefield beyond Sina.　　21st Century: History has proved that this is an impossible task. Lee Colling: Unconventional approach is to press the vertical industry, then the selected industry is real estate, automobiles, technology, games four industries. At that time, I suggested to Ding lei, we only need in the real estate, car, technology, game four channel each input 200 people, four years later, Sina is not our opponents.　　It was scheduled for five years.　　"21st century": Why didn't you do it later?　　Lee Colling: Listed companies face supervision, split the problem, there are a lot of problems, the difficulties must be a bunch of, and finally people think this thing is not special money, but also so toss, no meaning.　　Real-time community is the future of the 21st century: When does yy start? Lee Colling: In 2005 did a similar product, cast a person, was not called yy, function is the same.　　At that time, we still found that the need to use voice communication when playing games is very strong. 21st century: Have you ever thought of thisAre you challenging Tencent?　　Lee Colling: We don't even think about challenging Tencent, it's not challenging. In fact, the cause of the very simple, special simplicity, users need this thing. 2008 we saw the whole market demand is particularly strong, we did a test, with a server, we play games with friends say we have a voice chat server, you can use. The first day the server was hung up, too many people logged in. The next day a server was added and hung up. We think this market is too big.　　There are now more than 4,000 servers.　　"21st century": How do you describe your company in the face of investors? Lee Colling: I think playing more is the next generation community. Facebook, Happy net, everyone is a kind of community that we do. But we are a live community.　　The real-time community is the future, and Google + is starting to push the video chat newsletter, and Facebook is starting to push instant messaging and video chat, which are what we're doing now.　　"21st century": Will the future of social networks be divided into many categories, what characteristics can be successful? Lee Colling: Start with features, one is the network of acquaintances, such as Facebook, the second is real-time network, such as playing more, third, the interest of the last community is the relationship network.　　The crux of the matter is whether people can solve the problem in this community. On a yy I saw a person claiming to be Mr Yu, talking to a bunch of people about entrepreneurship. I do not believe that is Mr Yu, on the phone to Mr Yu sent a message: Is it really you? Mr Yu immediately said "Yes". I was amazed.　　I later discovered that Mr Yu could use him to lecture, and that journalists could share the message with him.　　"21st century": Who do you think your threats are, Tencent?　　Lee Colling: Regardless of others, to find their own user needs, the copycat will never create a new era. To tell a very simple truth, I once thought that a teacher can teach 50 students on the internet, after 6 months of courses, everyone really has a harvest. Excuse me, what tools do you use? With BBS? With Weibo? With the forum? No, only yy can be solved. That Yu Hong to lecture, only 800 people listen, but I think there can be at least tens of thousands of people listen. Future yy on the mainstream is not necessarily "DJ", but Mr Yu such experts, academics, Tatsu people, and even journalists. Share to: