Multi-page All-in-one browsing (View all) SEO scheme

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Now many sites plus the "All-in-one Web browsing" function, a few consecutive pages will be placed on a page for readers to read, this method can bring more reading convenience, while providing users with another good reading options, so in the context of enhancing the user experience, "more in one" function is worth advocating!

NetEase News "More in Oneness browsing" link

However, in the SEO industry, "More in one view" brought by the content of replication and the associated page index ranking has become a new research topic. Fortunately, the search engine has already wanted to introduce the canonical tag in front of us, which can solve the problem of SEO caused by the All-in-one browsing.

Canonical Tags: Canonical (authoritative link tag) in 09, Google,yahoo and Microsoft's three major search engines jointly launched a proposal aimed at reducing duplication of content, not an order.

How to: Specify an authoritative link (authoritative|canonical URL) for a Web page to resolve a replica content (duplicate content) issue. A page statement b for authoritative links, b statement C as authoritative page, the search engine will consider C is a and B common preferred authoritative version. At this point the canonical tag played a role of 301 redirect.

Today, the first office. NET's BBQ will provide you with an official version of the solution to multiple one browsing (view all) brought by the search engine index sorting problem SEO program:

First of all, we know that most readers prefer to read all of the content on a single page, as opposed to clicking on the "next page" or "previous page". Based on this, when the search engine detects the site in addition to each page (such as page-1.html,page-2.html...page-10.html, etc.) and there is a more than one page (page-all.html), the search engine will be more inclined to include and priority ranking "more unity Page (page-all.html).

So if the site in addition to the page also provides more than the integration page, the search engine will automatically transfer the weight of the page to more than a page above, and the page, the more than the first page ranking will be on the front. Generally, all of these rankings and indexes are done by the search engines themselves, without the webmaster to bother. But in order to be foolproof, the webmaster can use the above canonical tag to further guide the search engine to complete this work, the specific steps please see below.

Multiple-in-oneness pages may have problems with loading:

We know that users do not like to wait for the web to load, if a page loading time is too long (7-15 seconds or so), most users will choose to leave. So for those "picture more kill cat" more than a page, in China's existing bandwidth environment, this function will often make visitors helpless click on the fork in the upper right corner. If you let such a page to the search engine results in front, it is likely to drive away the reader, the optimization of their own site counterproductive, so sometimes for the "more than one" optimization can not simply ignore.

So on the multiple pages of SEO deployment, BBQ is divided into two kinds of situations to discuss:

1. If you want your "All-in-one page" to be prioritized (note: It's just relative to the other pages of your site to get priority).

In fact, you can have nothing to do, let search engines to judge themselves, as the above BBQ said, in order to increase the user experience, search engine will be the default optimization of more than one page.

But you can do some work to make the search engine understand what you mean. That requires the help of canonical tags, canonical tags are placed in the < link > tags in the parameters (and < link > tag is located in the < head ></head >), its role is to recommend ( It's just a suggestion. Which links are more important to search engines. The specific use form is as follows (in the case where the base label directs the root directory, a relative reference can also be used):

Label instance: < link rel= "canonical" Href= "http://***.net/page-all.html"/>

The specific deployment process we can view the following diagram, assuming that the page format is page-1.html,page-2.html, page-3.html, more than one page for the page-all.html.

From the schematic above, you can see that all the page link tags use canonical to point to the Page-all.html page, proving that page-all.html is the authoritative page. While canonical is not a command, it prompts the search engine to prioritize multiple pages, ensuring that search engines understand and act accordingly. Through the above settings to ensure that more than the first page ranking.

2. If the site does not have more than one page how to optimize (or you do not want more than a page to be prioritized)?

Usually in two cases, we want to avoid the search engine on the multi-hop page for optimal processing:

More than a page open generally slower (such as the picture is too large, too much of the Web page loading time), affecting the user experience;

The reader prefers, or is more accustomed to, paging.

We can use another component of the page tags (rel=prev & rel=next) to imply that the search engine optimizes pagination rather than all-in-one pages (if any).

When the prev and next tags are set correctly, the search engine weights the paging (the equivalent pass weight) rather than the All-in-one page; Usually the first page is displayed, but in different situations and algorithms, a page in many pages is prioritized.

Of course, there is a more unique approach, first of all, to ensure that the page does not pass the canonical label to do more than one page optimization instructions; Then, to the multiple pages of a single can be NOINDEX (prohibit the inclusion of the page) of the method can ensure that your more than one page is not included, but But this is only to avoid users in the search engine results page into more than one page, is to enhance the user experience, but will sacrifice the number of pages included.

Summary：

More than a page worthy of promotion, about its SEO method webmaster should be based on the actual situation combined with the above two ways to make a choice. BBQ recommended from the user experience point of view, the broad sense of SEO is not simply ranked and included quantity, to retain more users is the site development of long-term plans.

Author: first Office | BBQ, please declare the original address: http://1stoffice.net/seo-view-all.html Thank you!