Multi-play games general manager Cao Jin: Web games offer entrepreneurial space

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August 17 News, more play games general manager Cao Jin said, very optimistic about the future of the Web game, now the entire web game revenue should be more than 3 billion, a single month over tens of millions of web games should be in more than 10.

Cao Jin introduced, now do a good web game, such as "Pinball Hall" is also a single month 30 million, 30 million of the monthly revenue is no more than MMO game bad, will be better than it. Another is that the web game to provide more space for the entrepreneur, compared to the big game it's entry threshold will be lower.

Cao Jin also pointed out that the game itself is a creative industry, creative good users will come to play. For example, "Plants vs Zombies" this game, this game is not big, user coverage has been very large, my friends around me are playing, but also a very lucrative small game.

2010 Internet Conference from August 17 to 19th in Beijing, Tencent technology in the field to carry out a full range of video and text live. As one of the biggest highlights of the Internet conference, micro-blogging interaction has been introduced to the General Assembly on a large scale. As the official exclusive microblogging partner of the General Assembly, Tencent Weibo (http://t.qq.com/) launched a # to ask the CEO questions # activities, all users can advance to your attention to the Internet industry CEO questions.

The following is an interview with Cao Jin record:

Moderator: Dear friends, everyone Good morning! Very happy to come to Tencent network in 2010 China Internet Conference to report the scene of the studio, we are now invited to the guests are more games general manager Cao Jin Cao, first of all, please Cao always with the netizens say hello.

Cao Jin: Tencent Netizen Everybody is good, I am the Cao Jin that play game net more.

Moderator: More games may be a lot of netizens are very familiar with, is a game from behind the professional portal site, first please Cao always tell us how to play games now give gamers what aspects of service?

Cao Jin: In fact, do the media is the three dimensions, do the content, do and channel, do a good terminal. I think Tencent has a very powerful channel, QQ itself is a user communication channel, YY has this embryonic form.

From a good point of view, we play a lot of game network is also in this area a lot of strength, I hope to give our players can provide better game information. It's a little bit thin. On the one hand, we are in fact the game related information, Raiders database-oriented.

Of course, we are also doing some recent attempts, on the one hand we hope that our site can have a better combination with our clients, such as Qzone, it is a better combination of Web site and client, we also hope that in the vertical field of the game this exploration. So we are doing a good job of the content, on the one hand is a good channel, and hope that our information and channels can have a good combination, without affecting the user experience, can have such a combination. For example, when you play a farm, stealing food, you can remind you that your dish was stolen, is similar to this behavior, it does not affect the user experience, play games for users and help, such a way may be a good way.

Another is that we are also in and game manufacturers have further attempts, because the game is the Internet products, the entire user behavior footprint is transparent, value conversion point is also very transparent. We hope to have more product-level integration in the game and on our platform. This is also a way of trying.

Host: What about the operation of the game?

Cao Jin: We will not consider the operation of the game, in the YY there is a game hall we run several web games, but for the client type of game we will not try. One more thing is that we don't do game development.

Moderator: or provides a platform for gathering information and games?

Cao Jin: Yes, first it's an information platform, and secondly it's a platform for communication. We this platform player user is very active, for example yy user is very active.

Moderator: I have always wanted to ask a question, is yy now how many users? Will you break through the game community to other users to promote?

Cao Jin: yy should say now covers half of the online game players.

Moderator: What is the approximate number of this half?

Cao Jin: 30 million or 40 million. This is one aspect. In fact, there are some more pan-entertainment in yy, there are a lot of people playing killing on it, and even married on the Internet, these forms will appear slowly in the future. I can't say we're not going to work in this direction, but I think it might be the way users need to drive.

Moderator: Of course, the network game is a vertical area, may yy be used in more entertainment areas?

Cao Jin: The game itself is entertainment, in fact the game can also become a game. Like the little game we're talking about, small game before more time is a person to play, the future is not necessarily such a form, for example, we all play Bubble Dragon and Tetris, in fact, we two people can PK, of course, from outside the game PK, this possibility is also exist.

Moderator: Cao Total how do you see the development of the web game it? Now a lot of small companies are doing this piece, how do you think of its development and SNS social networking site Fusion?

Cao Jin: To be honest, I'm personally very optimistic about the future of web games. In the current market view, this year our entire page game revenue should be more than 3 billion, a single month of tens of millions of web games should be in more than 10. This is a. There is a good web game is now done, such as "Pinball Hall" is also a single month 30 million, a single month 30 million of the revenue is no more than MMO game bad, will be better than it. Another is that the web game to provide more space for the entrepreneur, compared to the big game it's entry threshold will be lower. The third is that I think the game itself is a creative industry, said back to your creative good, users will come to play. For example, "Plant vs Zombies" this game, the game is not big, as far as I know its user coverage has been very large, my friends around me are playing, but also a very lucrative game. I think these aspects can explain the fact that the future of web games is very broad.

Moderator: I know how to play in fact also set up a department or a separate investment business, Cao always you will find some good games, and then do some of their own investment? Even better to run it?

Cao Jin: In this respect, we may not invest in research and development teams, and may look at some complementary teams that are helpful to our platform.

Moderator: For example, which category are you more interested in?

Cao Jin: We don't say specifically in which direction, but I think one of our purposes is to help users gather and access the information and enter the game.

Moderator: That means not necessarily a game?

Cao Jin: Yes, it's not necessarily a game, it may be related to the Internet.

Moderator: Of course, this is also related to our angel investor Regunle general support, including your own funds are not lacking. Cao, how do you see more play in the future development, including your current operation of the data side is not convenient to disclose a point? For example, what is the growth of your players or traffic?

Cao Jin: If only from the perspective of the game portal, aside from the client, basically the game media into several camps, the first camp is we and 17173, the second camp includes 52PK and Nangju, etc., from Baidu, the first camp and the second camp has a relatively large gap.

Moderator: What is the difference between the magnitude of this gap?

Cao Jin: The first camp should be 10 million, 20 million PV, the first camp should be in 50 million to 60 million PV. But now more of the vertical media of the game class is based on MMO games, one may include the main web game, but also to include the main game. We also have our small game channels, animation channels, traffic is very large. If these channels are combined, it is also a larger scale. Another is we think we cut into this game voice market is still in the more appropriate time to cut, the whole growth of the market is very good, we can see in fact yy voice in the entire user's coverage is still relatively comprehensive.

Moderator: Just now we talked about the future development of YY voice, I would also like to ask Cao Total yy voice in the entire play technology inside the positioning or the future role of how do you see?

Cao Jin: In fact, the sentence, do the media, do platform three aspects, the terminal will converge, including the ipad, mobile phones, PCs, including internet cafes will converge. Our content will be displayed on PCs and mobile phones. This terminal is slowly converging. The other two things we are doing now, yy is actually to do the channel, the site is good content. I think the content and channel should be combined, this is YY's entire positioning.

Moderator: So yy This client will also have a lot of game information pop-up.

Cao Jin: It may not pop up so directly, but we will help the user as much as possible without affecting the user. This is our purpose.

Moderator: Thank Cao is always able to visit Tencent Network in the Internet conference coverage of the studio on the scene to play more technology and the development of online games with us to do some brief communication, but also thank you for your participation, this chat is here. Thank you, Cao.

Cao Jin: Thank you.