Multi-pronged marketing to achieve higher conversion rate

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In the current trend of the Internet, O2O is the most mentioned in the industry is also a hot topic. What's the O2O? The more professional definition is "to combine offline business opportunities with the Internet, and let the Internet become the front desk for offline trading." This line of services can be used online showmanship, consumers can use the line to filter services, there are transactions can be online settlement, quickly reached the scale. Independent Online Mall, national authoritative industry trusted website certification, online advertising marketing, comprehensive social media and customer online interaction and other four key factors are also many enterprises can do, in essence, O2O is also a multi-pronged approach to sales, he mainly from the two major direction of the attack is online and offline, can also be called a two-pronged approach.

I am here to discuss with you the multi-pronged meaning is from the line and line under the two general direction can be divided into many different ways, especially the online module, also become a multi-pronged. This model can not only be used in many fields of E-commerce, but also can be used in many other areas of the Internet, including game products, book novels, animation, film and television products, applications and other products sales. Because an article is not write too long, too long readers do not want to read down, today I mainly from E-commerce and novel books two examples to share their views.

Many years ago E-commerce began to develop, has now been a very mature industry, many traditional enterprises have their own electric business sector, because doing e-commerce for the expansion of the market is a reduction of capital investment can also reduce the way people support. But I think, now do the electric dealer, especially the small and medium-sized enterprises do not copy the giants of the set of fixed system, because you certainly can not head-on confrontation with the Giants. It is not said that your company to outsource to do an online mall you think everything is ready, you need to know your traffic where to come? You're not going to drain it, do you want to throw in advertising money to lure you into that? Therefore, the author thinks that the small and medium-sized enterprises to do electricity can be multi-pronged, not only to do their own mall, At the same time can open their own industry information sites and exchange communities, the official blog and the use of other platforms to help your mall, these ancillary content we can and expect to rely on them to achieve revenue, but it is also certain that these things can be implemented for your mall with low drainage costs for a high conversion value.

In peacetime, I like the development trend of various things, and particularly sensitive to the data. With the inspiration of my classmates, I think about the sales of books or novels or anime products. We all know that the traditional book-selling process is basically: the author after the book Contact publishers, after the two sides after consultation, published, and finally sold in the bookstore. But in today's network age, although the paper books or comics can not be completely replaced in a short time, but the electronic reading has begun to coexist with the traditional reading and expanding the ratio. As for the author's understanding of the case of the Corpse Brother comic, is also a living case of electronic. itself is with the Tencent Animation signed a work, but you can search on the network will find it everywhere, including the major information platform, video sites and so on. So it can be made to fire. At the same time, many grassroots grasp the hot start nuggets, like the author of this kind of like to catch hot people, the actual result makes this work more popular, this is faster than the traditional mode of transmission speed, a wider spread of the surface.

Finally, I would like to emphasize that the small and medium-sized enterprises to do product marketing, should like to gamble such giants as long as brands to go through a variety of ways of marketing. Multi-pronged marketing to achieve a higher conversion rate, to achieve more sales, to create more profits!

This article source: http://www.shixiongdongman.com (by the Corpse Brother anime Net original, reprint please indicate the source, thanks!)