Multi-purchase mode starts to represent the awakening of the business under the line

March 5, Premier Wen Jiabao in the government's work report again, to accelerate the development of e-commerce and other modern services, and further affirmed the status of E-commerce in the development of national economy. Premier Wen's government work report calls for "active development of online shopping and other emerging consumption patterns", the economic and social development plan proposed "vigorously develop information services, research and design, testing, energy conservation, environmental protection, E-commerce and other High-tech services", with last year's turnover of 6.8 trillion yuan, online shopping over 700 billion yuan trend, E-commerce has become a hot spot in the national "two sessions" this year.

E-commerce is the national "Twelve-Five" planning of strategic emerging industries, through the development of E-commerce, enterprises can achieve through the network transactions, procurement, production and sales and many other links to reduce costs. Therefore, the network and E-commerce has been regarded as the direction of enterprise information development.

But at the same time, the problems of electronic commerce cannot be avoided. In particular, the electrical business practitioners should realize that, as a huge, complex system engineering, the process of improving e-commerce is gradual, it is impossible to accomplish overnight. At present, the establishment of only one year of multiple purchase network as a new electric business enterprise, in its model from the establishment of the prototype to improve the implementation of the process is also constantly pondering, repeated verification has gradually become mature.

It is understood that the biggest innovation advantage of the network is different from the other electric dealer's single platform sales model, but the combination of traditional online business collaboration, to create a consumer to give the most affordable shopping platform. More than the establishment of the network to give consumers unprecedented benefits, in the purchase of more online shopping without holding currency consumption, as long as in the purchase of more cooperative shops to buy more cardholders, to consume the "points" to exchange the right products.

On the purchase of more cooperative shops, is more than a network of partners is also the best backup network, but also more than a network of service objects. They are distributed throughout the territory of the country, the scope of business covers the catering hotels, wedding photo studio, furniture, building materials and other industries. At present, there are more than 1179 cooperative shops in 25 provinces, 95 cities and 277 districts. According to the relevant information from the procurement network, the vast majority of cooperative shops in the joint purchase of more than one network, the performance has been increased to varying degrees.

In the future, when more purchase network "High value integral Exchange" mode for more consumer recognition, it is difficult to say these "preconceived" under the multi-purchase line of cooperation business competitiveness will not be from quantitative to qualitative improvement. And in a sense, the start of the multi-purchase mode also represents the awakening of the business offline, more representative of the electric business service providers in the traditional platform of the vast system of the gap found a broader growth space, ushered in the new electric business spring.