Multi-purchase network for small and medium sized enterprises to avoid the risk of hitch-boat

CPPCC member Lu Budong, in the ninth session of the NPC People's Congress, the use of e-commerce to develop small and medium-sized enterprises, the idea itself is full of positive significance, but in the specific implementation, whether SMEs have developed the strength of E-commerce, it remains to be discussed.

As the most open marketing channel in the world, the competition is intense and transparent, so it is often a creative struggle and even courage. There are data shows that Dangdang set up 9 years after the start of profit, Jingdong Mall was established in 12 has not yet been profitable. Nevertheless, in the face of the huge Chinese market, the potential of E-commerce is still far from being dug up, the traditional enterprises are ready to prepare happy enclosure. But the electric business is not a "docile" industry, it is even a runaway Mustang. In other words, the world of electricity dealers is very cruel. According to an authoritative data center produced by the latest survey report, as of the end of January 2012, the country has a total of 2,242 group buying sites in the fierce competition closed, the elimination rate of 38%, the case of group buying network is the best case of electric quotient risk. However, the Electronic business era is not evasive. The electric dealer may help the enterprise propaganda, the establishment enterprise brand image, expands the consumer group, enhances the enterprise benefit. In this way, the electric dealer this double-edged sword at all times stung the atrium of small and medium-sized enterprises. How to enable small and medium enterprises to avoid a certain degree of risk, but also to enable them to catch up with the company's downwind ship, accelerate the development. This is now a lot of aiming at the line of resources under the focus of the electricity dealers, and many of the network is a number of electric dealers in the ranks of the "recruit".

In early 2011, the official online shopping network for small and medium-sized enterprises to build an innovative integral exchange platform. In the purchase of more cooperative shops, you can buy more points, while consumers will be free to buy more cards, this card can be purchased in the purchase of any cooperative shop cumulative points. At the same time, in the purchase of more sites, will be placed in each partner's corporate information and products. Multi-purchase through offline and line-combined mode, to maximize the promotion of corporate propaganda, this dual publicity attracts a lot of small and medium-sized enterprises attention. As a "high value integral Exchange platform", more than the purchase network is in the groping development. How to effectively and small and medium enterprises to develop together, but also to meet the needs of the vast number of consumers. More than the growth of the road, still need to firmly play firmly, step-by-step.