Multi-treasure era has been 4 million Yuan Angel investment, mother and infant industry in the primary stage of differentiation

Beijing multi-Treasure Times Network Technology Co., Ltd. CEO Deng Yongjing revealed that the era has been won onion fund, often create investment with a cast of 4 million Yuan Angel investments. Mother and infant industry is in the primary stage of differentiation, but the mother and child industry competition will be more and more intense.

Schematic: Mother and child O2O

Billion European network March 24 Exclusive news, Beijing Deng Yongjing ERA Network Technology Co., Ltd., CEO of the net revealed that the era has been won by the Onion Fund, Changzhou High-tech venture capital (government funds) with a cast of 4 million Yuan Angel investment. Deng Yongjing to billion, said the current round of investment will be mainly used to further upgrade the product optimization, followed by the improvement of team building.

Billion European network recently counted the Beijing-east, the cat, suning and Honey Bud baby, such as mother and child price war, "mother and child electric dealer price war, all the Light sword is intended?" 》。 Mother and Infant electric dealer big dozen price war, whether is the internet pioneering new sharp, or the electric business giant, also or capital big guy all to this piece of cake salivating. Whether it is from the mother and infant electric power competition for market share, or to the mother and child product research and development, access to millions of Yuan angel investment deer ding ding, and today announced the angel investment in the era of many treasures, maternal and infant industry trend gradually become diversified, fine differentiation, specialization.

Beijing multi-Treasure Times Network Technology Co., Ltd. was founded in September 2014, the company is committed to building high-quality domestic Internet child lifestyle service platform. Multi-treasure app is its products, is a flagship children's local activities information Services application, is committed to recommending and discovering the surrounding fun, fun of parent-child activities.

According to the relevant person in charge, the core members of the group are mainly from cool animation, Golden Eagle cartoon and many other enterprises, the team has a wealth of children's industry, large-scale activities, Internet product operation experience. Deng Yongjing to billion, Sina's 16-year-old Sina Parenting channel editor, the editor-in-chief of Ai Ying has resigned, as a partner to join the era of many treasures. Ai-ying in China's mother and infant industry has many years of experience, more than the treasure of the Times hope to join, can bring professional authority of mother and infant industry guidance, so that the traditional mother and child industry in the mobile Internet environment has a new development. At present, the era has more than 10 employees, divided into product research and development team and marketing operations team.

Deng Yongjing to billion, said, "The current, the baby's growth way of particular concern." How to arrange a good baby into a long-term life, so that children happy and happy growth? Young moms and dads are more concerned about how to make babies a talent that adapts to the needs of today's social development. The market prospect is huge. Multi-treasure from the children's living consumption, the future may be from children's living consumption into the field of family consumption. Just launched one months, the current micro-trust platform users have passed million. A round of financing is expected to start in 5 June. ”

Multi-treasure times related responsible person to the billion-European network revealed that the "multi-treasure App" Current population positioning is mainly 1-10-year-old children. Multi-treasure era is currently based on LBS+O2O business model. Consumers through the app, using lbs function to get around the activities of information, community information, baby information. Then under the Organization line activity, produces the interaction, drives the offline consumption, completes the entire O2O transaction closed loop. Later in the era of many treasures will be selected consumer information to profit. Multi-treasure era will be through the people experience and other ways to guide users to correct consumption, improve user experience and practical degree.

The future development direction of the multi-treasure era:

The first stage: To do the national Child activity information and LBS Community interactive platform;

The second stage: to create their own children's brand merchandise, the layout of children's business entities under the line, complete the children's entire industrial chain layout;

The third stage: to build the line on the next one-stop service interactive parent-child platform.

As people's pace of life accelerates, parents spend less time with their children than they grow. On the contrary, more and more platforms may seize this opportunity, from infant and child growth into the mother and child market. Is now in the mother and infant industry differentiation in the initial stage, it is difficult to predict the future of the mother and infant industry, but there is no doubt that the mother and infant industry competition will become increasingly fierce.